Rumblefish is a Sonic Branding and
    Music Licensing Agency
Rumblefish delivers

emotion and behavior

 to brands and productions

through music and sound
Enable great artists
 to make a good living
• Inc. Magazine
• Billboard Magazine
• CNBC
• Fast Company
• Ad Age
• Business 2.0
• New York Times Magazine
This is how we do it
Music Licensing
SM
TENS OF THOUSANDS
OF SONGS AVAIABLE


EXPERT-CURATED 


100% PRE-CLEARED
   FOR ANY USE
Great Songs / Fair Price

                                 Major
                                 Labels
   Cost



      ...
Sonic Branding
What does your brand
   sound like? ®



How can music & sound
 grow your business?
Sonic Branding helped Umpqua
Bank leverage music to increase
   account deposits by 20%.
Sonic Branding helped
   adidas Originals create
 lines of over 200 people at
store openings nation-wide
     with no trad...
“Brands with music that fits their
 brand identity are 96% more likely
 to be recalled than those with non-
 fit music or ...
“Women who listened to music ran a
minute or two longer than those who
didn’t, adjusted their strides to run
more efficien...
Music invigorates.
“Participants slept longer
and better, and had less daytime
dysfunction, after listening to 45
minutes of music before bed...
Music moves people.



Music soothes.
Music moves people.

 85% OF INFORMATION
   IS DISTRIBUTED
       VISUALLY
             * 
41% RECEIVED
  IS SONIC
         * 
Your audience
  has ears.


Does your brand
 have a voice?
Step 1:
Define Brand Sound
Where in the sonisphere does your brand reside?
      Rumblefish uses many tools (like the emotion-based “Sonisphere” diag...
Step 2:
Develop a Strategy
Just like a logo, a
 sonic brand should be
consistent and effective
 across all touch points
Step 3:
Access to Music
SM
Recent Case Studies
adidas Originals: Celebrate Original Music
From environmental music to limited edition cassette
compil...
Some of our clients
Studios &                              Game
            Agencies        Brands   Developers
Networks
Rumblefish delivers

emotion and behavior

 to brands and productions

through music and sound
Enable great artists
 to make a good living
Thank you.
Rf Overview 5 19 08 V1
Rf Overview 5 19 08 V1
Rf Overview 5 19 08 V1
Rf Overview 5 19 08 V1
Rf Overview 5 19 08 V1
Rf Overview 5 19 08 V1
Rf Overview 5 19 08 V1
Rf Overview 5 19 08 V1
Rf Overview 5 19 08 V1
Rf Overview 5 19 08 V1
Rf Overview 5 19 08 V1
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Rf Overview 5 19 08 V1

  1. 1. Rumblefish is a Sonic Branding and Music Licensing Agency
  2. 2. Rumblefish delivers emotion and behavior to brands and productions through music and sound
  3. 3. Enable great artists to make a good living
  4. 4. • Inc. Magazine • Billboard Magazine • CNBC • Fast Company • Ad Age • Business 2.0 • New York Times Magazine
  5. 5. This is how we do it
  6. 6. Music Licensing
  7. 7. SM
  8. 8. TENS OF THOUSANDS OF SONGS AVAIABLE EXPERT-CURATED  100% PRE-CLEARED FOR ANY USE
  9. 9. Great Songs / Fair Price Major Labels Cost Affordable Music Libraries Quality
  10. 10. Sonic Branding
  11. 11. What does your brand sound like? ® How can music & sound grow your business?
  12. 12. Sonic Branding helped Umpqua Bank leverage music to increase account deposits by 20%.
  13. 13. Sonic Branding helped adidas Originals create lines of over 200 people at store openings nation-wide with no traditional media buy.
  14. 14. “Brands with music that fits their brand identity are 96% more likely to be recalled than those with non- fit music or no music at all.” Adrian North and David Hargreaves Leicester University “Music is a shortcut to the heart.” Kevin Roberts CEO, Saatchi and Saatchi
  15. 15. “Women who listened to music ran a minute or two longer than those who didn’t, adjusted their strides to run more efficiently, and had lower perceived exertion.” Acadia University study, 2003
  16. 16. Music invigorates.
  17. 17. “Participants slept longer and better, and had less daytime dysfunction, after listening to 45 minutes of music before bed.” Journal of Advanced Nursing, 2005
  18. 18. Music moves people. Music soothes.
  19. 19. Music moves people. 85% OF INFORMATION IS DISTRIBUTED VISUALLY * 
  20. 20. 41% RECEIVED IS SONIC * 
  21. 21. Your audience has ears. Does your brand have a voice?
  22. 22. Step 1: Define Brand Sound
  23. 23. Where in the sonisphere does your brand reside? Rumblefish uses many tools (like the emotion-based “Sonisphere” diagram below) to help clients pinpoint the most authentic sonic expressions of their brand identity. An organization’s sonic logo or signature theme should express the “sweet spot” of their sonic identity. Music that an organization wants to Music that expresses use to enhance its an organization’s customers’ experiences identity is usually must account for the defined by a relatively range of their narrow set of audiences’ tastes parameters. and sensibilities. RELAXED ENERGETIC Music that lies outside the parameters of an organization’s sonic identity is off-brand and thus inappropriate as a brand-building tool.
  24. 24. Step 2: Develop a Strategy
  25. 25. Just like a logo, a sonic brand should be consistent and effective across all touch points
  26. 26. Step 3: Access to Music
  27. 27. SM
  28. 28. Recent Case Studies adidas Originals: Celebrate Original Music From environmental music to limited edition cassette compilations to exclusive CD Invites that packed store openings nationwide, the Celebrate Original Music program has been a great success for adidas Originals. Umpqua: Discover Local Music Project With a 20% increase in account deposts and a NYT article during the pilot program, local music was a win for Umpqua. The DLM project set the bank apart from the competition and to date five other regional banks have copied the program. Red Bull Music Labs Over 6 million print impressions had Red Bull singing the praises of this dynamic awareness program. 10 lucky students were chosen out of 200 of applicants at each of 22 college campuses for a 5 day music production camp w/ artist and producers including Price Paul and Pete Rock
  29. 29. Some of our clients Studios & Game Agencies Brands Developers Networks
  30. 30. Rumblefish delivers emotion and behavior to brands and productions through music and sound
  31. 31. Enable great artists to make a good living
  32. 32. Thank you.

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