This document discusses how sound and music can influence retail behavior. It states that sound generates feelings and emotions that drive behavior, and that music can be used to increase shopper dwell times, spending, and customer satisfaction. The document promotes a company that provides audio branding, music profiling, and content delivery solutions to retailers to improve the customer audio experience and influence behavior through strategic soundscapes.
Sound is a powerful memory trigger and has the ability to evoke the full spectrum of emotions faster than any of the other senses. Large brands and forward thinking companies have recognized the power of audio for years, and now is the time for organizations of all sizes to harness that power. This session will bring you inside the science of sound to learn how audio cues impact human reactions, and where audio in digital marketing and advertising is heading next. Presented by Eric Singer, Partner at Coupe Studios. You've seen (and heard) Coupe's work for some of the world's biggest brands and best agencies including Coca Cola, American Airlines, HBO and Starbucks.
Key Takeaways:
Why is sound so powerful in advertising? How does sound fit into your overall brand? How can you take advantage of audio to drive awareness and sales?
How to easily improve in-store customer experience using music. Keeping things quick, legal, smart and affordable. For small business owners as well as for franchises and retail chains.
I created this media kit for Mix magazine, the leading publication showcasing professional studio recording, live sound and sound for film and television. I have created media kits for the brand since 2009.
Sound is a powerful memory trigger and has the ability to evoke the full spectrum of emotions faster than any of the other senses. This session will bring you inside the science of sound to learn how audio cues impact human reactions, and where audio in digital marketing and advertising is heading next. Presented by Eric Singer, Partner at Coupe Studios. You've seen (and heard) Coupe's work for some of the world's biggest brands and best agencies including Coca Cola, American Airlines, HBO and Starbucks.
Sound is a powerful memory trigger and has the ability to evoke the full spectrum of emotions faster than any of the other senses. Large brands and forward thinking companies have recognized the power of audio for years, and now is the time for organizations of all sizes to harness that power. This session will bring you inside the science of sound to learn how audio cues impact human reactions, and where audio in digital marketing and advertising is heading next. Presented by Eric Singer, Partner at Coupe Studios. You've seen (and heard) Coupe's work for some of the world's biggest brands and best agencies including Coca Cola, American Airlines, HBO and Starbucks.
Key Takeaways:
Why is sound so powerful in advertising? How does sound fit into your overall brand? How can you take advantage of audio to drive awareness and sales?
How to easily improve in-store customer experience using music. Keeping things quick, legal, smart and affordable. For small business owners as well as for franchises and retail chains.
I created this media kit for Mix magazine, the leading publication showcasing professional studio recording, live sound and sound for film and television. I have created media kits for the brand since 2009.
Sound is a powerful memory trigger and has the ability to evoke the full spectrum of emotions faster than any of the other senses. This session will bring you inside the science of sound to learn how audio cues impact human reactions, and where audio in digital marketing and advertising is heading next. Presented by Eric Singer, Partner at Coupe Studios. You've seen (and heard) Coupe's work for some of the world's biggest brands and best agencies including Coca Cola, American Airlines, HBO and Starbucks.
Communication strategy for new product launch.
Mandate: execute a campaign that uses Vice media O & O channels to promote the new product, reach adults between 25-44 years old and establish a strong positioning.
In 20018's Dubai Lynx festival, Anghami presented a story about the power of audio.
Read about it here: https://medium.com/@RamiM.Zeidan/the-power-of-audio-25f30473c1a
2. SOUND MATTERS
SOUND MATTERS. SOUND GENERATES FEELINGS AND
EMOTIONS, FEELINGS AND EMOTIONS DRIVE BEHAVIOUR.
WE USE SOUND TO INFLUENCE RETAIL BEHAVIOUR FROM
INCREASING SHOPPER DWELL TIMES AND SPEND TO PROVIDING
AN AMBIENCE THAT STAFF REALLY WANT WORK IN, CREATING A
POSITIVE UPLIFT IN THE RETAIL EXPERIENCE AND IMPROVED
CUSTOMER SATISFACTION RATINGS.
EVERY SPACE HAS ITS OWN NATURAL SOUND, GEOGRAPHY AND
NOISE. WE CAN HELP DEVELOP YOUR SOUNDSCAPE TO CREATE
AN IMPROVED AUDIO SIGNATURE, ON BRAND AND PROFILED
UNIQUELY FOR YOUR ENVIRONMENT.
8. WHO ARE WE?
COMMITTED TO IMPROVING CUSTOMER AUDIO EXPERIENCES
BROADCASTING TO 120 MILLION+ EARS PER MONTH
PROVING WHERE AND HOW SOUND MATTERS
WORKING WITH REPUTATION CONSCIOUS BRANDS
OVER 10 YEARS EXPERIENCE IN THE AUDIO INDUSTRY
9. WHAT DO WE DO?
BRAND AUDIO EXPERIENCE AUDITS
AUDIO BRAND GUIDELINES
MUSIC PROFILING
CONTENT DELIVERY SOLUTIONS
SUPPLY MUSIC
DESIGN IN STORE RADIO
10. CONTENT DELIVERY
DESIGNED FOR RETAIL
ENERGY EFFICIENT – SOLID STATE DEVICE
LINUX BASED
SIMPLE TO DEPLOY
REMOTE OR LOCALLY MANAGED
TOTAL SUPPORT PACKAGE
11. FEATURES
AUTOMATED BROADCAST – HANDS FREE
UNLIMITED PLAYLIST(S) IN REAL TIME
UNINTERRUPTED PLAY – STORE & FORWARD
SCHEDULED BY DAY, DATE, TIME & SITE
CAN BE SITE SPECIFIC
GUARANTEED NO REPEAT CYCLE
UPDATED OUT OF HOURS
12. GET IN TOUCH
HEARD ENOUGH?
TELEPHONE 020 8931 9300
WEB SITE CENTRERADIO.CO.UK
EMAIL SAYHELLO@CENTRERADIO.CO.UK