MathSight explains how it's platform delivers SEO agencies the statistical edge. The benefits are: 1. Evaluating links and content for removal / disavow 2. Get client buy in to make website changes 3. Evaluate the ROI of SEO changes 4. Get answers to changes in SEO performance 5. Understand how the top ranking competitors are winning in SEO

1. Get the Statistical Edge in
SEO

2. SEO is getting more complex
Search engines are
deploying artificial
intelligence in the form of
“machine learning”
creating a number of
algorithms including
Penguin and Panda
Panda for example uses
Support Vector Machine
(SVM) to classify content
(source:
http://alumni.cs.ucsb.edu/~panda/publi
shed_papers/kdx-tkde.pdf)

3. SEOs don’t have the tools
All SEO tools and their data
are based on modelling
PageRank
Whilst a domain’s
authority is useful for
evaluating links, the
models have no predictive
value for Penguin and
Panda

4. Why MathSight is a Game Changer
MathSight uses
sophisticated mathematics
commonly used in Banking
and other industries
(shown left) to predictively
model a number of search
engine algorithms
Unlike correlation studies,
MathSight’s modelling
allows us to identify
models to find “signals”
that have a causal
influence on SEO traffic
from Google and other
search engines

5. SE signal extraction
MathSight regularly crawls websites
and the external inbound linking web
pages to extract “signals” much in the
same way a search engine does
Currently we have over 113 signals and
by Q3 2014 we will have over 200.
MathSight uses the site’s analytics
data (including traffic) to analyse
which signals are significant in
causing gains and losses in traffic

6. Identify the signals
Using the most appropriate technique (in the above case mean differences), we
identify signals common to both web pages that gain or lose traffic from search
engines over time

7. Test for significance
To ensure the signals are not
coincidence, we use a variety
of mathematical techniques
including ANOVA to test for
the signals’ causal influence
on SEO traffic
95% percent is deemed
statistically significant and
influential

8. Benefits: Applied SEO science
Evaluate links for
disavow or removal in
response to a penalty
Get client “Buy in” to
make website changes
proven to increase
SEO traffic
Identify the sites (and
the signals) powering
the top ranking
competitors

9. Next steps
Contact Andreas Voniatis for more details:
andreas@mathsight.org
+44 (0) 844 264 2960