Two people are sitting on a park bench enjoying the nice weather when they notice the E4 logo sitting next to them as if it's alive. This ident fits with E4's quirky style by placing the logo in a random everyday situation to make it funny for viewers. The ident aligns with corporate identity theory by being comical and enjoyable to watch.

1. Concept Pitch
Laurence Hisee
Mason Halliday
Ben Davis

2. The ident is set in a park on a bench. Part of the bench is cut off by the
edge of the shot. There are two people sitting on the bench and they
are admiring the wonderful weather. Close ups of the two peoples face,
they look at each other and then look to the side to see the logo sitting
on the bench next to them, as if to be alive.
Our Ident Idea.

3. Why our Ident Fits in With the Corporate
Identity Theory
This works because the Corporate Identity Theory states that the
ident has to be comical and enjoyable for the audience to watch.
It fits with the quirky randomness on E4, and matching some of
their new idents where there is the logo roaming around in any
normal everyday situation, it makes it much funnier.