Mary Hiller NMDL Final Project
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Levi's digital marketing strategy
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Mary Hiller NMDL Final Project
- 1. Your Perfect Fit Levi’s Digital Marketing Strategy By Mary Hiller maryhiller_
- 2. Any woman, man or child who desires a quality pair of jeans for any occasion. Expanding from Levi’s previous campaign, we believe that everybody’s comfort is equally important, which is why we ensure that Levi Strauss & Co. has your perfect fit. TARGET AUDIENCE
- 5. oWEBSITE oMOBILE oBLOGGING Get The Word On The Web
- 6. Levi Strauss & Co.
- 7. •Levi’s •Jeans •Denim •Clothing •Shop •Free Shipping •Boot-Cut •Skinny Jean •Clearance •… & more!
- 9. It’s very important to reach out and connect with as many people as possible. We want to make everybody feel comfortable in their own skin while wearing a pair of Levi’s, no matter what shape or size. We want to help you find your perfect fit.
Editor's Notes
- photo credit: <a href="http://www.flickr.com/photos/incendios/6273910239/">Mr & MrsCossey</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
- Whether the jeans are for working outside or for fashion, Levi has your perfect fit. The goal of this campaign is to expand our brand to new consumers, while keeping our current consumers loyal to the brand. Even if someone only purchases a single pair of jeans, it’s about that new connection.
- During Levi’s campaign a handful of digital marketing tools, primary focusing on social media, search engine optimization, and it’s online content (website and blog.) It’s important that Levi is able to connect with the target audience, and I think these tools will do the trick.
- FACEBOOK: Easy to connection, share and converse between the brand and consumers. Will post statuses about upcoming products and seasonal collections/photos, customer satisfaction stories (from the blog which I’ll get to in a few,) upcoming promotions, videos of commercials and more. The more likes, the more the content is share = the more people see itTWITTER: Effective. Consumers and potential buyers receive Levi’s news instantly. Will utilize the new feature of uploading multiple photos and being able to tag up to 10 people. New product/collection coming out? Take pics and post them Is there a model in the pic? They will be tagged as well“Your Perfect Fit Pic” campaign will be advertised for Twitter. Passionate consumers can take a picture of their new denim and tag Levi in it. Levi will then retweet the consumer’s photo to chase the product on the company’s personal TwtterYOUTUBE: Will make a big company even bigger. Easy source to upload commercials, promo videos, customer satisfaction stories, etc. Also easy to share on Facebook and Twitter! Will use YouTube Analytics – can see what people are watching and what they like/don’t like. Allows brand to combine offline adv to online for long-term exposureINSTGRAM: Easy and can be creative. Able to share and post to other social media sites. Can make lots of connections. Will post: new collections, pictures of new stores, happy customers photo credit: <a href="http://www.flickr.com/photos/kdonovan_gaddy/4314365065/">kdonovangaddy</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a>
- WEBSITE: must be easy to navigate and appealing to eye, translated in multiple languages to appeal to different buyer personas. Widgets!!! – to share a new item, singing up for email lists, to “like” Levi on Facebook or to follow on Twitter. MOBILE: important to be mobile friendly. Must develop different HTMC codes so Levi’s analytic team knows where visitors are coming from. Contain site map and quickly uploads content
- Will use Google Adwords – most popular search engine
- BUDGETSocial media: $14,000PPC: $14,400Mobile: $4,700SEO: $9,600Content: $2,300
- I would like to see Levi’s profit increase by 15% after this campaign.photo credit: <a href="http://www.flickr.com/photos/suttonhoo22/2492732829/">suttonhoo</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by-nc-sa/2.0/">cc</a>