The document provides an evaluation report for the 2nd Fish is Life Festival Aqua Trade Fair & Exhibit held from October 15-17, 2013 at SM Megamall in Mandaluyong City. Some key details include: - The event featured an agency exhibition, producers show, and technical symposia under the theme "Fisheries Enriched Today, Generations Abundant Tomorrow". - There were 70 exhibitors showcasing products who reported total sales of over 350,000 pesos on average over the 3 day event. - A post-event survey of exhibitors found that most rated their participation, promotional exposure, and support from organizers as good or excellent, though some provided suggestions to improve

1. EVALUATION REPORT:
2nd FISH IS LIFE FESTIVAL (2013)
AQUA TRADE FAIR & EXHIBIT
SM Megamall, Mandaluyong City
October 15-17, 2013
Prepared by:
MARY GRACE S. CAGAY
Aquaculturist I (COS)
WENNIL ANGELA MEDRANO
Administrative Aide (COS)

2. FISH is LIFE FESTIVAL
50th Fish Conservation Week Celebration
October 15-17, 2013, SM Megatrade Hall 3
“Pangisdaang Pinagyaman Ngayon, Henerasyong Sagana sa
Panghabang Panahon”
* OUR MESSAGE:
FISH is . . .
LIVELIHOOD
The capture, farming and processing of fish and other
aquatic products generate jobs and livelihoods that improve the lives of
coastal families and other stakeholders;
INCOME
Fisheries contribute significantly to the country’s
Gross Domestic Products, and therefore strengthen our economy;

3. FUTURE GENERATION
As an archipelagic country, the lives of our future
generation depend on how well our present generation protects and
conserves our fisheries and aquatic resources;
ECOLOGICAL BALANCE
Fish and other aquatic lives are intricately interlinked
with every creature on earth including men. Like a web of life – take
away one strand and the balance is destroyed.
* FISH IS LIFE is a 3-in-1 show featuring:
KAUGNAY AKO Agency Exhibition
KABALIKAT KAMI Producers Show
KAYA NATIN Technical Symposia

4. CHART OF OPERATIONS TEAM
Bureau of Fisheries & Aquatic Resources
National Technical Working Group
Other Sub-Committees
Communication &
Promotion
Registration &
Clientele Services
Sub-Committee/ Exhibit
Organizer
Logistics & Service
Providers’ Relation

5. LIST OF EXHIBITORS
Booth #
Exhibitor
Booth #
Exhibitor
1
Bulacan Aquarist Club
18
Land Bank of the Philippines
2
Guppy Club Philippines
19
DA-ACPC
3
Phil. Betta All Stars
20
Bank of the Philippine Islands
4 & 13
FISHTAH
22 & 23
Calbayog City LGU
5
Bluebay Aquaculture Inc.
24
RG Food Products
6
FINFISH
25
Marietta Native Foods
7
Concord Fishing & Canning
26
Wonder Country
Bluefin Seafoods Export
27
Bilma’s Herbal Products
10
FRI Seafoods Trading
28
Michael Concepts Int’l.
11
Jess Aqua Marine Traders
29
DTG Pearl Royale
12
Sulu MPC
30
Fenor Foods Corp.
14
SPAMAST
31
Philippine Seawealth (Seakid)
15
KIV Marketing Co.
32
Navarro Foods Int’l.
16
Bayang Pinoy Org.
33 & 34
17
NGOs for Fisheries Reform
8&9
35
Mega Sardines Food Corp.
RAMC Food Industry

6. Booth #
Exhibitor
Booth #
Exhibitor
36
Trans Ocean Food Products
53
BFAR Regional Office 10
37
Permex Producer & Exporter
54
BFAR Regional Office 7
38
BFAR Regional Office 5
55
BFAR Regional Office 9
39
APAMI
56
BFAR Regional Office 8
40
La Familia Foods
57
BFAR Regional Office ARMM
41
Carmela’s Tahong Crackers
58
San Isidro MPC
42
Getzon Int’l. Legacy
59
Calbiga Food Processors, Inc.
43
BFAR Regional Office 13
60
MCPI
44
BFAR Regional Office 11
61 & 68
45
BFAR Regional Office 12
62
BFAR Regional Office 4-b
46
BFAR Regional Office 6
63
BFAR Regional Office 4-a
47
BFAR Regional Office 2
64
D & L Seafoods
48
Citra Mina
65
Technology Resource Center (TRC
49
Frabelle Market Corp.
66
PFDA
50
RDEX
67
NFRDI
51
John Peter Fishing & Trading
69
Alch Food Express
52
BFAR Regional Office 1
70
Kat Rosario’s Kitchen
BFAR FRQD/ Manila Ocean Park

7. SALES REPORT OF 45 EHIBITORS
(based on submitted Daily Sales Report)
Booth #
Exhibitor
Total Sales per Exhibitor
Mega Fishing Corp
46,000.00
Marietta Native Food Products
26,000.00
Permex Producer & Exporter Corp.
21,953.00
Bilma’s Herbal Products Marketing
20,500.00
BFAR Regional Office ARMM
20,290.00
Filipinas Inventors
19,720.00
BFAR Regional Office 9
14,034.00
BFAR Regional Office 2
13,628.00
Namnama’s Food Products
11,000.00
BFAR Regional Office 7
9,780.00
Philippine Seawealth (Seakid)
9,030.00
La Familia Foods
8,000.00
DTG Pearl Royale
7,800.00
Technology Resource Center (TRC)
7,720.00
BFAR Regional Office 11
7,616.78

8. Booth #
Exhibitor
Total Sales per Exhibitor
RG Foods
7,000.00
Mo. Bonifacia Rodriguez FDN/ BFAR 4-a
6,600.00
Getzon’s Legacy
5,720.00
Concord Fishing & Canning Corporation
5,624.00
Michael Concepts Int’l.
5,050.00
Navarro Foods
4,910.00
BFAR Regional Office 10
4,609.00
RAMC Food Industry
4,590.00
BFAR Regional Office 13
4,485.00
Frabelle Market Corporation
4,420.00
BFAR Regional Office 12
4,256.00
Wonder Country
4,150.00
Calbiga Food Processors
3,850.00
RDEX
3,800.50
BFAR Regional Office 7
3,700.00
Island Marketing
3,700.00
NFRDI
3,625.00

9. Booth #
Exhibitor
Total Sales per Exhibitor
Mc Grill Industries
3,600.00
BFAR Regional Office 8
3,424.00
Kat Rosario’s Kitchen
3,185.00
APAMI
3,000.00
Jess Aqua Marine Traders, Inc.
3,000.00
Calbayog City, LGU
2,860.00
Trans Ocean Food Products
2,621.00
D & L Seafoods
2,190.00
Alch Food Express
1,835.00
BFAR Regional Office 4-b
1,560.00
BFAR Regional Office 5
1,100.00
SULU MPC
1,025.00
Bluebay Aquaculture
TOTAL SALES:
AVERAGE DAILY SALES:
AVERAGE DAILY SALES PER EXHIBITOR:
550.00
353,111.28
117,703.76
7,846.92

11. EXHIBITOR’S QUESTIONNAIRE (RESULTS SUMMARY)
45 RESPONDENTS (70%) OUT OF 64 EXHIBITORS ANSWERED THE EXHIBITOR’S
QUESTIONNAIRE WHICH POSED 16 SURVEY QUESTIONS
1. Objective of Participation (Pls. rank according to prioritized
concerns, with #1 as the lowest and #5 the highest): TO PROMOTE
PRODUCTS
2. In view of your objectives, how would you judge your
participation at this Trade Show? GOOD
3. How would you assess your company/product’s promotional
exposure in this event? GOOD
4. How successful was the Trade Show for you? AS EXPECTED
5. Were you able to generate actual sales in the event? YES
6-7 SEE SALES REPORT SUMMARY

12. 8. How would you assess the support and services of the
Organizer? EXCELLENT
9. How would you assess the support and services of RUBERT
JAMES, the official stand contractor? GOOD
10. How would you assess the choice of venue, SM MEGATRADE
HALL 1? GOOD
11. How would you assess the quality of the visitors? GOOD
12. How would you assess the publicity made for the Show? GOOD
13. How would you assess the management of the show during
ingress/egress procedures? GOOD

13. 14. Would you be interested to exhibit in FISHCON (FISH IS LIFE
FESTIVAL) 2011? YES
15. What is the ideal number of days for FISHCON (FISH IS LIFE
FESTIVAL)? 3 DAYS
16. Any other comments and suggestions? (see last slide)

14. EXHIBITOR’S QUESTIONNAIRE (GRAPHICAL RESULTS)
45 RESPONDENTS (78%) OUT OF EXHIBITORS ANSWERED THE EXHIBITOR’S
QUESTIONNAIRE WHICH POSED 16 SURVEY QUESTIONS
18%
17%
19%
46%

15. OTHER REASONS FOR PARTICIPATION:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Market-Matching;
To promote technologies derived from R & D;
Public Awareness;
IEC Distribution;
To promote programs and projects of BFAR
To promote programs and projects of other government institutions;
Attend to inquiries and disseminate information;
Negotiate offers which may result in actual orders;
Meet potential partners that can lead to business alliances;

18. 7%
14%
41%
38%

29. OTHER COMMENTS & SUGGESTIONS
FROM EXHIBITORS, VISITORS, ORGANIZERS, SECRETARIAT, USHERS, USHERETTES
1. Additional and improved advertisements and promotions for event
2. Schedule weekends for trade fairs: Friday, Saturday, Sunday (3 days)
3. Improve event publicity and maximize stage events/promos and shows
(i.e., cooking demonstrations and company presentations)
4. Organize more activities simultaneously to encourage customers and
visitors to come in
5. It has been observed that some exhibitors leave the venue premises earlier
than allowed closing time. I strongly suggest that we- exhibitors should
strictly follow trade fair rules and guidelines
6. Ever since BFAR started organizing trade fairs, it is the clamor of the
exhibitors (stakeholders) to have it held in more strategic venues for them
to be able to target vast market (which means not only for direct sales but
for bulk orders and investors)
7. The NTWG should decide early on the current year for the sub-committees
to work on their assigned duties and tasks
8. Promotions should be at least 6 months prior to event (and should be
intensified after 3 months)
9. Additional budget.

30. THANK YOU!!!