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Branding in the Digital Age by Mary Elise Chavez
The document discusses the evolution of branding in the digital age, emphasizing the importance of customer experience and the shift towards participatory engagement. It highlights successful examples from various companies and stresses the need for consistent branding across all platforms. Furthermore, it encourages experimentation and the use of data-driven tools to optimize marketing strategies.
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Branding in the Digital Age by Mary Elise Chavez
- 1. Back to theFuture Branding in the Digital Age maryelisechavez Creative Director at Oysterlabs
- 2. New Models ofInvention Out with the Old, In with the New maryelisechavez
- 3. “The internet hassqueezed the end user to the product.” -Gary Vaynerchuk maryelisechavez
- 4. A Day inthe Digital Economy Wake Airbnb Switch WeMo Eat Seamless Play Babolat Drive Uber Assist Zirtual Want On-Demand Buy Shopkick Clean FlyCleaners Pamper Zeel Watch Roku Toast Lot18 maryelisechavez
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- 6. What’s Mine isYours In the Sharing Economy maryelisechavez WinWin B2B matching Skillshare Everyone is a teacher Lyft Share your ride Airbnb Share your home Zirtual Remote Assistants Poshmark Closet-swap CharityBuzz Help out Kickstarter Help fund Airbnb’s HQ in SF, CA
- 7. Brand It’s in thedetails maryelisechavez
- 8. Be consistent withall assets, online and off. No ui is good ui. Focus on well-designed utility. maryelisechavez Know Yourself. Nike’s Find Your Greatness Campaign
- 9. Customer Experience Is thisan experience worth having? maryelisechavez Suit Supply
- 10. Would you bea customer? Audit your own customer experience. What bumps can be ironed out? maryelisechavez Suit Supply
- 11. Technology Enable and Propel maryelisechavez Apple- Lincoln Center, NY
- 12. Hal wasn’t real.And that’s good for all of us. Mobile. Web. Print. In-store. POS. Workforce. Avoid bad habits with legacy systems. Streamline tasks and communication. Be agile. Iterate often. maryelisechavez 2001: A Space Odyssey
- 13. Advertainment Speak with, notat, your customers maryelisechavez J.Crew Ludlow Suit Campaign
- 14. Old form isProjecting maryelisechavez Cold Calls Sales Demos Qualify Leads
- 15. New form isParticipatory maryelisechavez Social Educate Engage Meatball Shop
- 16. Storytelling Be an openbook. maryelisechavez Tiffany’s Love Stories Campaign
- 17. A great storyhas the power to motivate consumers to action. Use the Visual Web to deliver this story. maryelisechavez Tap into your brand heritage. How does your past inspire your future? Are you a disruptor? Speak to solutions and needs you’re filling. Chipotle’s Back to the Start Campaign
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- 19. maryelisechavez WinWin Skillshare Quirky TechShop Shapeways Etsy
- 20. maryelisechavez Experiment Don’t be afraidto try new things. Forever21 Interactive Billboard – Times Square, NY
- 21. maryelisechavez Kate Spade BaubleBar Warby Parker MastBrothers J Crew Liquor Store Pop Up Warby Parker Store, NY, NY
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- 23. maryelisechavez Have an arsenalof intelligent tools: Google Analytics, Kissmetrics, MailChimp, Hootsuite In order to win with digital, Be committed.Stay true to your brand. Develop and implement a strategy Define measurements of success
- 24. Get started now. AuditYourself Start with a fresh pair of eyes. Identify areas of improvement. Create an action plan. Run. maryelisechavez
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