Jack owned a small gym and wanted to publish an ad to increase customers. He chose online methods. Jerry was a fashion designer who also wanted to increase customers. He chose to publish an ad in the newspaper. The document suggests that with the right selection of mass media and campaign, businesses can reach consumers in need of their products and services. It then outlines a simple 3-step process to publish an ad: specify category and location, compose the ad with creative help, and provide dates and payment.

1. Let me tell you a story

2. There were two people
• Jack
• Jack was a small gym owner
• Want to publish ad to increase
his costumers
• Jack chose online methods to
increase the costumers
• Jerry
• Jerry was a fashion designer
• Want to publish ad to increase
his costumers
• Jerry chose newspaper for ad

3. What happened next???

4. Jack and jerry both

6. all we need is right selection of mass media
and right campaign, to reach consumers who
really in need of the product or services!!!

16. Everything is simple,
easy and quick in just
threesimple steps:

17. 1. Specify your category
and location
2. Compose ad- take help
of some creative
3.Dates and payment