2. MACEY’S
Opportunities for
Crowded merchandise Improvement
Lack of customer - More Customer Service
service
- Less clutter/easier
Lack of lighting and navigation
efficient showcases
- Interior design
Ugly colors/ no style
- Brighter lighting
3. VERIZON
Opportunities
Strengths
Add more gadgets to play
Immediate customer with, not just one of each
service model
large, welcoming opening Move phones to the
middle of the floor so they
Nice color scheme are easier to test out
Warm Move accessories to the
perimeter
4. VANS
Opportunity
Modern, well designed
entrance Move register to the
middle
Hip, sleek interior
Less clutter/ easier to see
Shoes showcased in the all products
back
Turn down bad music
Shoes showcased outside
of store Add sales rack at entrance
5. APPLE
Well designed, intuitive
Opportunities
layout
Greater explanation of
Ample customer service
available products
and cashiers
Demo area
Plenty of gadgets to play
with Refurbished area?
Great display in store front
and exterior design
6. DIESEL
Opportunities
Hip style/ vibe
Sale rack in front
Fitting music
More merchandise in the
Easy to navigate middle of the store
Awesome mannequin Draw customers in with
display in front promotion
Better signage
7. POLO
Extravagant storefront Opportunities
Expensive build out Less clutter
Nice clothing Nicer salesperson
Hard to navigate/ get More open feeling
around with other
Sales rack
customers in store
