"Smart Marketing. Customer Experience Insights are Golden".
Transfornation
1.
2. Whatz the latest buzz ?
• How about making your brand visible to 1,25,000 corporate
employees?
• Why not considering a branding shortcut, if your brand
reaches the doorsteps of 50,000 corporate employees?
• And what if your brand is constantly around them for almost
90 days ?
3. HOWZATT ? ? ?
A quick calculation can easily make you gauge the benefits
which will be derived from such a branding opportunity along
with building a reputation for integrity and social performance.
4. Make Hay While the Sun Shines
Acme D’ Ace has come up with an attractive opportunity for
all participating brands to enhance their visibility and
associating with a societal marketing program by contributing
for a cause.
5. Cont…
This will help them :
• Build an overall strong brand reputation
• Brand differentiation
• Generating the interests of the target customers
• Stimulating brand preference & loyalty, and ultimately
• Increasing profits
6. How It All Began ?
• For the last 7 years, Acme D’ Ace Marketing Solutions has been
providing Marketing Solutions to all kinds of brands and hence
promoting them.
• We at Acme D’ Ace believe that knowingly or unknowingly, we are all
equally responsible for the deterioration of our nature by endorsing,
promoting and utilizing various products and services that cause
harm to our environment.
• Considering the same, it becomes our earnest duty to compensate to
mother nature by making our nation a better place to live in.
Therefore, ADAMS has taken the path towards the same and is
proposing the novel idea of ‘TRANSFORNATION’.
7. What Is Acme D' Ace Marketing Solutions ?
(ADAMS)
• An ISO Certified, Below The Line Service Providers with
experience of past 7 years in the industry across India.
• Organizing Promotional & Awareness Campaigns like Focused
Group Promotions, In-Shop Activations, POS Deployment,
Merchant Tie-ups & Audits, Customer Response Management,
Printing, Fabrication & Production of Customized designs along
with analyzing market scope and team performance is our forte.
10. TRANSFORNATION
is
Transforming the NATION
Human nature is resistant to change;
however,
if the change is for the national welfare
then not one but all should be a part of it
11. What is TRANSFORNATION ?
• TRANSFORNATION is a platform for responsible people
of the society to converge and attain contentment for their
social conscientiousness by contributing for a cause with
zero cost and best convenience.
• TRANSFORNATION’s main motive is to achieve planting
one million trees in India.
12. What do I Stand To Gain From It?
For our pilot project of planting 50,000 tree saplings in
Delhi and NCR, we will approach the corporate employees
who comprise of a large part of our economy and have the
power to spend on their needs and luxuries.
13. Golden Chance !
• It will provide a unique opportunity for the sponsors to
contribute for a social cause alongwith getting the benefit of
reaching out to their target customers via
TRANSFORNATION .
14. Whats In It For Me ?
Benefits Enjoyed by the Sponsors:
• Brand Introduction to 1,25,000 corporate employees
• Brand association with 50,000 employees as
participants
• Continuous visibility for 90 Days
• Direct interaction in multiple corporates during
registration
• Personalized brand association tie up to conduct
promotional campaign*
*Based on the corporate approvals
15. Whats In It For Me ? ( Cont…..)
• Doorstep Delivery of brand, product, service collaterals to
50,000 participants
• Brand Visibility on information and registration Portal
• Brand Presence on all campaign communication merchandise
and collaterals
• Visibility benefits through print, radio, outdoor & cyber media.
16. Promotional Scope
• Print
• Radio
• Cyber
• Outdoor media
• With more focus on the BTL form which will help in
connecting your brand with your prospective customers.
17. Campaign Communication Elements
Phases Campaign Communication
Collateral & Merchandise
Pre - Campaign Web Portal, Social Networking Sites,
Corporate Consideration Letter,
Project E-mailers.
Web Portal, Registration Form, Campaign
Registration Session
Brochures, Standees, Posters, Desktop
Merchandise, Registration Counter,
T-Shirts & Caps, Registration Merchandise
(utility Gift), Team Badges,
Participant Badges, Welcome and Thank You E-
mailers.
Sapling Docket and Offer & Sponsor Manual,,
Execution / Delivery Bunch
Corporate Momento & Certificate.
Week of Deployment- Press Docket and Event
Invitation Card , Event Backdrop, Standees ,
Event Information counter.
*NOTE: The Sapling Docket will contain the literatures and offers provided by the sponsors. The amount of content provided
by the sponsors will be restricted to the space available. This docket will ensure the reach of the sponsors to all the 50, 000
corporate participants.
18. Event Highlights
Given below is a brief schedule of how we will go about
the implementation of TRANSFORNATION.
I. Corporate tie ups
II.Employee registration
III.Sapling distribution & execution
