10 Thoughts about product design within start-ups

1. Thoughts about
Design & Start-Ups
Oct 6, 2015

2. Mark Strehlow
Entrepreneur, Designer, Mentor @ BSL

3. 10 THOUGHTS…

4. EVERYTHING YOU
ENCOUNTER IS
DESIGN
The Matrix
1

5. SOLVE PROBLEMS
THAT MATTER
The Godfather
2

6. GET TO KNOW
YOUR AUDIENCE
Predator
3

7. GENERATE
ENDLESS IDEAS
Fear and Loathing in Las Vegas
4

8. SKETCH QUICKLY
& SHARE OFTEN
Star Wars
5

9. DESIGN &
PROTOTYPE
SIMULTANEOUSLY
Blade Runner
6

10. LESS IS MORE
Momento
7

11. BUILD TO LAUNCH
2001: A Space Odyssey
8

12. MEASURE, LEARN,
ADJUST
Modern Times
9

13. REPEAT, FASTER…
Rocky
10

14. BONUS THOUGHT

15. FIND A DESIGN
CO-FOUNDER
11
www.dribbble.com www.angel.co
Pulp Fiction

16. Resources
MARKET RESEARCH
• Interviewing Users: How to Uncover
Compelling Insights
• UX for Lean Startups: Faster, Smarter
User Experience Research and Design
• Lean Customer Development: Building
Products Your Customers Will Buy
USER RESEARCH & TESTING
• A Research and Design Survival Guide
• Universal Methods of Design: 100 Ways
to Research Complex Problems
• User Persona Examples
• www.usertesting.com
DESIGN PRINCIPLES
• Universal Principles of Design
• Designing Interactions
• The Design of Everyday Things
DESIGN & PROTOTYPING TOOLS
• Sketch App
• Avocado
• Invision
• Five app prototyping tools compared:
Proto.io, Pixate, Origami, Framer & Form
DESIGN ASSETS & UI KITS
• UI8
• Creative Market
• Sketch Repo
• Sidebar
FIND A DESIGNER
• Dribbble
• Behance
• AngelList

17. I can be found at:
https://angel.co/mstrehlow
@mstrehlow