10 things I've learnt about lean startup: It's f*****g hard that's for sure!

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Slides from talk at Lean Startup Brighton event 'Applying lean: Tips, techniques & stories' Nov 21st, 2012, The Skiff

10 things I've learnt about lean startup: It's f*****g hard that's for sure!

  1. 1. 10 things wot I learnt about lean startupIt’s f*****g hard, that’s for sure!Laurence McCahill, Spook Studio
  2. 2. First, a bit ofbackground
  3. 3. westartups
  4. 4. Why goLean?
  5. 5. “Life’s too short to build somethingnobody wants” Ash Maurya, Spark59
  6. 6. Waterfall = fail?Chart by @lfittl
  7. 7. Agile/lean=wiggle it!Chart by @lfittl
  8. 8. “At least 2/3 of our ideas are never goingto work. The other 1/3 will take 3/4iterations to get right” Marty Cagan
  9. 9. Lean startup cycle
  10. 10. Lean UX cycle
  11. 11. Key principles of lean
  12. 12. Test yourassumptions
  13. 13. Focus oncustomer needs
  14. 14. Reduce cycle times
  15. 15. More facts,less intuition
  16. 16. Less documenting more doing
  17. 17. Right action right time
  18. 18. So, onto mylean learnings…
  19. 19. 1 RFPs suck! (requirements = hypotheses)
  20. 20. “I don’t care how smart you are.Every design solution you put out thereis a hypothesis.” Jeff Gothelf, Neo
  21. 21. 2 Egos and lean don’t mix well
  22. 22. © rhonda_liberman
  23. 23. It’s not about you anymore© rhonda_liberman
  24. 24. 3 Context changes tactics
  25. 25. Startup prioritizerWhat’s most important for your startup?There’s a finite amount of resource available
  26. 26. 4 Balanced teams make better products
  27. 27. businessdesign technology
  28. 28. 6 Cust dev is hard (& founders should do it)
  29. 29. “Customers don’t care about your solution.They care about their problems.”Dave McClure, 500 Startups
  30. 30. 7 Bad news gets worse thelonger you leave it
  31. 31. “How can I bounce my ideas off themarket cheaper and faster?”Rob Fitzpatrick, Dex.io/FounderCentric
  32. 32. 8Opinions = guesses (& the founder always wins)
  33. 33. "Success is not delivering a feature;success is learning how to solve thecustomers problem.” Mark Cook, Kodak
  34. 34. 9 MVP ≠ minimum viable pants
  35. 35. 9 1 metricthat matters beats 100 that don’t
  36. 36. “Vanity metrics make you feel good butdon’t offer clear guidance on what to do.”Eric Ries, The Lean Startup
  37. 37. 10 It’s ain’t no silver bullet (nor cheap/fast!)
  38. 38. In summary:How to get it right…
  39. 39. 1 Rip up the spec and host a workshop
  40. 40. 2Biz, design & tech around the same table
  41. 41. 31 Decide on key priorities from day 1
  42. 42. 4 Work with people you like (that trust you)
  43. 43. 5 Kill your ideas before you build them
  44. 44. 6 Talk with customers throughout
  45. 45. 7Don’t guess, learn (there are no answers in the boardroom!)
  46. 46. 8 Make your MVP minimum awesome
  47. 47. 9 Find your one metric that matters
  48. 48. 10 Own the process don’t let it own you
  49. 49. Lean© alykat anyone?
  50. 50. There are tons oftools out there…
  51. 51. But if you only use one…
  52. 52. The lean canvas
  53. 53. Some further reading
  54. 54. www.welovelean.com
  55. 55. Thanks!Laurence McCahill @welovelean

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