4 Steps to transform a year report into an infographic. Slides to an article on able-altruist

1. Case
from Year Report
to
Infographics
material for Infographics training,
Mark@Soekarjo.nl

2. case: nfp year reports
Source: http://able-altruist.softwareadvice.com/4-steps-to-creating-infographic-annual-reports-0714/

3. goals year Report NFP
• communicate
– key accomplishments
– data points
• to
– donors
– volunteers
– board members
• from one year to another

4. Problem
“Nonprofits are investing way too much
• time
• energy
• money
into long, printed reports that no one in their
right mind will read.”
Kivi Leroux Miller, president of Nonprofit Marketing Guide

5. 4 Key Steps (1)
to transform year report into infographics
Focus on 2 or 3 Important Data Points
– Who are we as an organization?
– Who’s our audience?
– What story do we want to tell our audience?

6. 4 Key Steps (2)
to transform year report into infographics
Tell a Personal Story
to Communicate Impact
– How do we make our story personal?
– Can we add a case with a face?

7. 4 Key Steps (3)
to transform year report into infographics
Align With Your Existing Design Elements
– Reinforce Brand
– Take elements from online brand
– Extend online brand

8. 4 Key Steps (4)
to transform year report into infographics
get the right designer with the right tools
– Prior Art?
– Skill set?
– Provide designers with
– samples and mock-ups
– main data elements to focus the story on
– intended delivery vectors