Graeme Roberts, president of GrowMotor™, is on a crusade to make marketing great.
He calls it Planned Marketing Performance™. Graeme will show how to develop your Marketing Plan, using the seven-step Marketing Performance Process™.
“The biggest problem in marketing,” he explains, “is failure to clearly articulate who your customers are, what your product or service is, and why they should buy it. Without that everything else falls apart!”
Graeme presents five tools that you can use right away to choose market segments, position the company, develop products and services with killer value propositions, and translate them into powerful messages that sell.