This presentation will detail how you can add value and see gains at your resort by using Head Rush Technologies adventure devices. If you’re a ski area, now is the time of year where you’ve begun concentrating on your summer operations. More and more summer has been important to the annual revenue of ski resorts, as the summer is a great time to boost revenue to help combat potential negative impacts on your business in the case of a short, warm winter. You may view this as a webinar here: http://headrushtech.com/webinars/

1. Do Summer Right:
Increase ROI, Attract
Visitors, and Add Fun!
Bill Carlson
May 19, 2015

2. WELCOME!
• Thank you for joining us today!
• If you have issues with your computer
volume at any time during the
presentation, you may call into listen:
– Select "Use Telephone" after joining webinar
– Call +1 (213) 929-4212
– Access Code: 204-687-245

3. OVERVIEW
• Summer Operations: Goals
• Creating a Unique Customer Experience
• Risk Mitigation and Head Rush
Technologies

4. SUMMER
OPERATIONS:
GOALS

5. SUMMER OPERATIONS: GOALS
How do you create new revenue streams in the
summer season?
• Winter operating
season seems to be
getting shorter and
more unpredictable
• “Almost all the climate models
are unanimous in projecting
more year-to-year variability,
which hasn’t gone unnoticed
by resort operators” – The
Colorado Independent
• Summer Operations are
the best opportunity to
offset the potential
winter declines.

6. SUMMER OPERATIONS: GOALS
How do you set yourself apart from your competitors?
• Most mountains have neighbors nearby
• What makes your mountain unique?
– Are activities available for a wide range of ages and abilities?
– Do you have a wide range of activities
• Not everyone is going to go mountain biking
• Not everyone wants to go shopping
• Not everyone wants to golf

7. SUMMER OPERATIONS: GOALS
You want to provide a memorable customer
experience to create return clientele
– Create exciting opportunities for individuals and
groups, and people of varying ages.
– Create an experience that is exciting and has the
potential to build confidence.

8. SUMMER OPERATIONS: GOALS
Ideally, you need to have options for a wide range
of participants.
• Just kid oriented activities?
– Means mom and dad are on the sideline
– May eliminate participants who don’t have kids
• Just adult oriented activities?
– Kids are on the sideline
– May eliminate participants with kids

9. SUMMER OPERATIONS: GOALS
Ultimately, you need to
maximize your ROI
– From a business
perspective, it is about
making money off the
experience.
– The more exciting the
opportunity, the more
“value” you can offer.

10. CREATING A UNIQUE
CUSTOMER
EXPERIENCE

11. CREATING A UNIQUE CUSTOMER EXPERIENCE
• Adventure Tourism is becoming more
popular

12. CREATING A UNIQUE CUSTOMER EXPERIENCE
Head Rush Technologies has a wide range of
product to create a complete adventure.

13. • An existing tower or
platform can be
transformed into an
Adventure Tower
• Charge per activity or per
entry for a period of time –
many pricing models for
customers
CREATING A UNIQUE CUSTOMER EXPERIENCE

14. • Use your existing structures to your
advantage – add elements without having to
build new structures.
– Incorporate these products to keep your park
fresh and exciting
• Add free fall elements
– Beginner, intermediate, and advanced
• Steep angle zip line
• Auto belays for adventure elements as well as
climbing
• Climbing elements
– See more in Head Rush white paper: “You
have the platform already… now use it to
increase thrills and drive more revenue”
• www.headrushtech.com/whitepapers
CREATING A UNIQUE CUSTOMER EXPERIENCE

15. CREATING A UNIQUE CUSTOMER EXPERIENCE
• Have Head Rush Technologies design and build an
Adventure Tower

16. CREATING A UNIQUE CUSTOMER EXPERIENCE
• Only auto belay designed specifically for
climbers, but can also function in many other
capacities in climbing gyms, ropes courses, zip
line tours, and
• Descend from platforms,
• Introduce participants to free fall rides
• Teach your clients to rappel
• Easy to install, move and maintain
• Accommodates the widest range of user
weights making it ideal for use by both children
and adults.
• Smooth descent with minimal variation in
descent rate of a child or an adult
• Accommodates a wide range of participant
weights from 22 – 330 lbs (10 to 150 kg)

17. • Gives the rider the feeling of a free fall, while
comfortably controlling their descent
• High throughput and low operational costs
• Modular and compact, allowing it to be
installed in almost any high location.
• 26-75ft (8m-23m) jump heights
• Minimal variation in the descent rate of a child
(at 35 lb/16 kg min.) and an adult (at 285
lb/130 kg max).
• Offer with or without RipCord accessory for
different levels of thrill
• RipCord accessories allow you to increase
the length of free fall
CREATING A UNIQUE CUSTOMER EXPERIENCE

18. FlightLine
• The next level of extreme: 80-100ft (20-30m) jump
• The largest and longest free fall sensation of any mechanical descent system.
• Fully redundant system designed in compliance with EN341, ASTM F24 Amusement Ride
Standards, and TUV* (Certification pending Beta trial completion).
• A game-changing experience with higher throughput compared with competing bungee-
type systems.
• Lower maintenance and upkeep than competing systems.
• A soft engaging staged universal braking system for a variety of rider weights (75 lbs to 285
lbs).
CREATING A UNIQUE CUSTOMER EXPERIENCE

19. • Instantly add a new element
– Install on trees, posts, poles
• Climbing system for beginners to
advanced
• Use as a stand-alone attraction or as
a means to access a platform
• Use in tandem with other products to
create a forest of fun
– Set a climb up to a platform, jump
from a QUICKjump or zip to another
platform!
• Add value to existing elements
CREATING A UNIQUE CUSTOMER EXPERIENCE

20. • The best brake for your
zip line.
• Uses a self-regulating
magnetic braking
system to brake zip line
participants smoothly
and comfortably.
• Brakes participants
consistently, even at
high velocities.
• Results is a better
customer experience
and higher throughput
and profitability for your
zip line or canopy tour.
CREATING A UNIQUE CUSTOMER EXPERIENCE

21. Risk Mitigation and
Head Rush
Technologies

22. Risk Mitigation and Head Rush Technologies
What are the benefits of eddy current braking in these
devices?
There are many benefits of incorporating eddy current braking
into our devices. Our devices are:
• Low maintenance – Because the braking is magnetic, there
are not any contacting parts in the braking system. There are
no components, such as brake pads, to wear out or fail. As a
result, there is less maintenance and a low ownership cost for
our devices.
• Self-regulating – Because the braking system is self
regulating, our devices can accommodate a wide range of
weights. Children and adults alike have a consistent
experience.
• Smooth and comfortable – Whether jumping, descending or
approaching a platform, the experience is smooth and
comfortable

23. PROFITABILITY
• ROI potential is high for all products
– Example - How long does it take to pay off a
QUICKjump at $10 USD per jump?

24. SAFETY AND PROFITABILITY
• The keys to success:
– High throughput
– Encouraging repeat and referral business
– Offering innovative, versatile elements
• Use compatible accessories to improve functionality and
operations
• Add activities that expand your offerings and increase
excitement, fun, and thrill
• Leverage existing structures to your advantage

25. CONCLUSION
• There are great ROI opportunities in expanding Summer
operations
– Plus, some or most of these activities can be done in the winter
time as well for an additional revenue stream.
• By incorporating Head Rush product you can offer a
unique, exciting, thrilling, activities for the widest range of
participants

26. QUESTIONS
Questions?
Submit via chat or email:
Bill Carlson
Director of Channel Sales
Head Rush Technologies
Bill.Carlson@headrushtech.com
Visit us on the web at www.headrushtech.com,
and find a distributor at www.headrushtech.com/distributors
Connect on social media @headrushtech, or search “Head Rush Technologies”