2. Synergy
•
Synergy happens when
several different aspects of a
product come together to
create something big
•
In the context of this project
synergy is key to producing
an effective combination
between the main and
ancillary tasks
•
In the real media world
synergy comes in many
forms, from logos to colours
to fonts
3.
4. Why is this Important?
•
Synergy when marketing a product can be hugely
impactful and influential
•
It establishes brand identity
•
Unifies products making them easily recognisable to
the target market
•
Makes products more memorable and creates a
subconscious link between products
5. Music Video
•
At the end of the music video the tv shows the new
album
•
This works to build a bigger picture of the artist and
their work and also as a bit of a marketing ploy
6. •
Superfine image form the
album cover is used in all
three tasks
•
This not only creates
effective brand identity but
also makes the album
memorable
7. WIX Website
•
My website has made the most of synergy between
products
•
It features many links to the new album, which all
have an image of my album cover
•
The homepage features the music video
8.
9. A Sense of Authenticity
•
Combined, the three
products each have common
features which create a feel
realistic to a real media
product.
•
These features include the
barcode and record label on
the CD back cover and the
headings at the top of the
website.
10. A Sense of Authenticity
•
Combined, the three
products each have common
features which create a feel
realistic to a real media
product.
•
These features include the
barcode and record label on
the CD back cover and the
headings at the top of the
website.
