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California transit association workshop slideshare 13 november 2014

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Leading times in changing times: Recruiting, retaining & motivating diverse generations
In a world of flat structures and consultative practices, coaching and mentoring has replaced commanding and controlling. This session delivers the latest findings on how to effectively motivate and lead teams in these 21st Century times. It provides an overview of the world’s best HR practices for today: from attracting and engaging with the globally-minded millennials to management practices that connect with an intergenerational workforce.

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California transit association workshop slideshare 13 november 2014

  1. 1. Mark McCrindle LEADING TEAMS IN CHANGING TIMES California Transit Association’s 49th Annual Fall Conference and Expo Thursday 13 November 2014
  2. 2. DIVERSITY
  3. 3. GENDER
  4. 4. GENERATIONAL
  5. 5. CULTURAL
  6. 6. DEMOGRAPHICS 62% 38% 0% 20% 40% 60% 80% 100% Q. What is your gender? Male Female
  7. 7. DEMOGRAPHICS 0% 7% 32% 61% 1% 0% 10% 20% 30% 40% 50% 60% 70% Under 20 20 - 34 35 - 49 50 - 68 69+ Q. What age will you be in 2014?
  8. 8. DEMOGRAPHICS 64% 27% 6% 3% 0% 10% 20% 30% 40% 50% 60% 70% Public Transport System Business Member Transit Support Commuter Rail Agency Q. Which best describes the organization you are a part of?
  9. 9. GENERATIONAL CHALLENGES Q. Which of the following generations create the biggest communication and engagement challenge for you currently as: Staff Members? #1 80% #2 65%
  10. 10. Q. Which of the following generations create the biggest communication and engagement challenge for you currently as: Staff Members? #1 80% #2 65% End Customers / Users? #1 #1 GENERATIONAL CHALLENGES
  11. 11. EFFECTIVE ENGAGEMENT
  12. 12. EFFECTIVE ENGAGEMENT
  13. 13. EFFECTIVE ENGAGEMENT
  14. 14. EFFECTIVE ENGAGEMENT
  15. 15. EFFECTIVE ENGAGEMENT
  16. 16. EFFECTIVE ENGAGEMENT
  17. 17. EFFECTIVE ENGAGEMENT
  18. 18. MOBILITY
  19. 19. TIMELINE
  20. 20. MARKETING AND COMMUNICATION: 2020 43% 39% 11% 5% 1% 1% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Something we have not yet heard of Social media advertising and recommendations Online (such as banner ads) Broadcast advertising on radio and television Print ads and brochures Outdoor advertising (such as billboards and posters) Q. Finally, in thinking about communicating with the community, advertising and trends, which of the following marketing and communication platforms do you think will be the most dominant in 2024?
  21. 21. TRANSIT: 2020 *rate of 9 or 10 24% 28% 33% 40% 41% 46% 67% 0% 10% 20% 30% 40% 50% 60% 70% 80% Mobility & shorter tenure (both… Cultural change & diversity Environmental policy & considerations Population growth & density Ageing & generational change Technology, change & innovation Economic changes & funding challenges Q. Please rate on a scale of 1-10 how significantly each of the following will be in transforming transit by 2020?
  22. 22. STAFF TODAY 44% 33% 18% 6% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% I find both their skills and attitude better I find their skills better but their attitude worse I find their skills worse but their attitude is better I find both their skills and attitudes worse Q. How do new staff today compare to those you interacted with five to ten years ago?
  23. 23. CHALLENGES 79% 78% 74% 72% 68% 70% 72% 74% 76% 78% 80% Attracting & recruiting Retaining & motivating Training & developing Leading & managing Q. Thinking about the emerging generations of staff members, employees and contractors to what extent do the following issues create a challenge for you? *Significant or somewhat
  24. 24. COMMUNITY
  25. 25. Mark McCrindle mark@markmccrindle.com

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