Parenting the i generation mark mccrindle

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Gen Zeds are the most formally educated generation in Australian history – not only have they started their schooling younger, they are also projected to stay in it for longer. Whilst 1 in 10 of the Builders generation have a university degree, 1 in 5 Baby Boomers, 1 in 4 Generation Xers and 1 in 3 Gen Ys, it is projected that 1 in 2 Gen Zeds will be university educated. With the increased focus on formal education and the increased time spent behind screens and on digital devices, it is unsurprising that they live largely indoors; after all, their parents place priority on homework, coaching and extra-curricular activities over a carefree childhood. These sedentary lifestyles are having an impact on our Gen Zeds – based on the current trends, it is projected that in 2027, when all Gen Z have reached adulthood, 77.9% of males and 61.2% of females will be overweight or obese.

However when it comes to getting outdoors and getting active, Gen Zeds have their favourite sports – with Gen Z males top sports being soccer (17%), AFL (15%) and Basketball (10%), and for Gen Z females, their top sports are netball (21%), dance (15%) followed by swimming (9%).

The Zeds are up-ageing because they are growing up faster. In less than a century, the onset of puberty in girls has gone from 14.6 years (1920) to 10.5 years today, with the trend similar for boys, with puberty on setting before the age of 12. They are also in education earlier and are exposed to marketing younger. Despite the environmentally conscientious times, the Zeds are the most marketed-to children of all time and the biggest consumers of any generation of children.

This Internet-savvy, technologically literate generation has been shaped to multitask. They move quickly from one task to another, often placing more value on speed than accuracy. They have only known a wireless, hyperlinked, user-generated world where they are only ever a few clicks away from any piece of knowledge. The world is an open book to Gen Z.

Over the lifetime of a Gen Zed, technology has transformed our society. When the oldest Gen Zeds were 2 years of age in 1997, Google.com was registered as a domain, and when they turned 5, USB flash drives and Nokia 3310 mobile phones were on the market.

Here’s a summary technology timeline in the life of a Gen Z:

TECHNOLOGY TIMELINE 1995 TO 2014
1997: Google.com is registered as a domain
1998: Portable MP3 players enter the market
2000: USB flash drives become available, Nokia 3310 launched
2001: Wikipedia is launched
2003: MySpace is launched
2005: YouTube is launched
2006: Facebook opens to the public
2006: Twitter is launched
2007: Dropbox founded
2007: First iPhone released
2009: Whatsapp founded
2010: iPad is launched
2010: Instagram launched
2012: Facebook has 1 billion active users
2014: Google Glass launched

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Parenting the i generation mark mccrindle

  1. 1. Mark McCrindle
  2. 2. APPLE
  3. 3. APPLE
  4. 4. TABLETS
  5. 5. TABLETS
  6. 6. SHARE
  7. 7. SHARE
  8. 8. INCREASED LONGEVITY
  9. 9. INCREASED LONGEVITY
  10. 10. INCREASED LONGEVITY
  11. 11. 19741984
  12. 12. 20142014
  13. 13. 20542044
  14. 14. POPULATION INCREASE
  15. 15. POPULATION INCREASE
  16. 16. Speaking Gen Z A quiz! chron yolo defs soz foshizz cray cray chillax frothing tbh fomo
  17. 17. IF SOCIAL MEDIA SITES WERE COUNTRIES…
  18. 18. SEDINTARY LIFESTYLES
  19. 19. UNIVERSITY DEGREE
  20. 20. UNIVERSITY DEGREE
  21. 21. UNIVERSITY DEGREE
  22. 22. UNIVERSITY DEGREE
  23. 23. UNIVERSITY DEGREE
  24. 24. Closed book exams Memorising “just in case” Teacher (what) Clinical classroom: Block out distractions Industrial system Curriculum driven (3Rs) Open book world Accessing “just in time” Coach (how) Innovative aesthetic: Stimulates learning Organic environment Learner-centric Engaging Learners in Changing Times
  25. 25. TOP 3 ‘POPULIST’ DEGREES Ran k Name of Course Available for Full- time employment Of those in full-time employment, % working in their field of study Median starting salary 1. Psychology 40% 63% $47,500 2. Architecture 42% 72% $32,500 3. Visual and Performing Arts 47% 52% $38,000
  26. 26. TOP 3 ‘FUTURE-PROOFED’ DEGREES Ran k Name of Course Available for Full- time employment Of those in full-time employment, % working in their field of study Median starting salary 1. Surveying 85% 90% $52,000 2. Urban/Region al Planning 81% 81% $50,000 3. Rehabilitation 80% 89% $50,200
  27. 27. + + Defined boundaries & behavioural support Expressed love & demonstrated care Authoritarian (discouraged) Permissive (spoilt) - - Aloof (insecure) Nurturing (fulfilled) Parenting types - what works best
  28. 28. Mark McCrindle

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