18. Who is Outside.in? Aggregate, organize, distribute and monetize all local media Reach millions of users in partnership with thousands of sites Partners include CNN, NYPost, NBC, Tribune, McClatchy, MediaGeneral, Dow Jones, Lee Enterprises, Gannett
100,000 salespeople are selling to local advertisers today. $115 Billion annually in local advertising in US. $14 billion online in 2009.
What is hyperlocal?
Everyone plays a role
So, what’s going to come out of all of this?
Nobody knows what you know.You’re in every neighborhood.
Be the local expert. Get blogging. Tools are SOOOO easy, and Outside.in can help.
Be the source people look to for what’s important.Used to be refrigerator magnets, now it’s web presence and WEB EXPERTISEBlogging can = moneyMore content can = search referrals