Marketo June 2019 Product Release innovations Webinar

2. Alexandra Quick
June ‘19 Product Release
Associate Product Marketing Manager
Release Date: 14 June 2019

3. MODERNIZE
YOUR MARKETING

4. Proprietary and Confidential | © Marketo, Inc. 4
Core Marketo Engage
Event Caps & Event Goals are Generally Available*
Event Caps: Optimize the customer experience for
your events and webinars with registration caps, page
redirects, and waitlisting functionality.
Event Goals: Maximize impact with the ability to
set event registration and attendance goals and
track progress in real-time so you can take action
to reach your goals.
*Only available in Marketo Sky

5. Core Marketo Engage
FEATURE ENHANCEMENTS TO HELP YOU MODERNIZE YOUR MARKETING ACTIVITIES
API Update
Bulk Extract File Checksum: Verify that a complete file
was retrieved by comparing your file hash to the
checksum string of your completed extract jobs.
Email Deliverability Powerpack Updates
● Subject Line and Preheader Previews
● View rendering by device in order of importance
● Leverage Brand Indicators for Message Identification
(BIMI)
● Gmail Annotations Previewer

6. Proprietary and Confidential | © Marketo, Inc. 6
MARKETO’S NEXT-GENERATION EXPERIENCE
Marketo Sky
More Smart List
Rules/Flow Steps
Segment and target
appropriately in Smart
Campaigns as we enable
more Smart List Rule and
Flow Steps.
Detail Pages in Design
Studio
Quickly learn about and take
action on images, files, and
snippets with pages that
show you metadata like
created at/by and the ability
to take action such a delete
and approve on assets.
List Views in Design
Studio
Seamlessly view, search, and
take mass action on all of
your assets in Design Studio.

7. Proprietary and Confidential | © Marketo, Inc. 7
MARKETO’S NEXT-GENERATION EXPERIENCE
Marketo Sky - New Widgets
Expiring Soon Widget
Make sure you’re up to speed on which campaigns and
landing pages are set to expire next.
Community Blog Posts Widget
Leverage the amazing Marketing Nation with access to
recent posts from the Community from My Marketo.

8. Proprietary and Confidential | © Marketo, Inc. 8
Bizible, by Marketo
Configure settings for Bizible in English, Japanese, German, Spanish, French,
and Portuguese
Localization
Switch between corporate and local currency as Bizible now adapts to
Microsoft Dynamics currency tables.
Multi-Currency Support for
Microsoft Dynamics
Create touchpoints for conversations powered by Drift and pull email
addresses to create a new lead or connect the touchpoint to an existing lead.
Drift Integration
1

9. Proprietary and Confidential | © Marketo, Inc. 9
Marketo Sales Connect - Settings Pages
Integration Page
A one-stop shop for all of your integrations, so
you can get the most out of our open
ecosystem.
Salesforce Page for Admin and
Non-Admin
Control your Sales Connect instance seamlessly
with a clear indication of:
● A connection with a Salesforce instance
● My Email to Salesforce updates
● Ease-of-use enhancements for sync
settings for Admins, Non-Admins, and
Team Wide Sync.

10. Proprietary and Confidential | © Marketo, Inc. 10
Marketo Sales Connect
Bulk Actions in Salesforce
Customization
Send emails and add contacts to
campaigns in bulk with Salesforce
Customization.
Select, Drag & Drop
Organize your Sales Connect instance
with ease with the ability to drag and drop
templates into the categories that make
the most sense for you.
System Email Templates
Updated design, responsiveness, and
internationalization capabilities.

11. Proprietary and Confidential | © Marketo, Inc. 11
Account Based Marketing
Account MatchingBeta
Marketo ABM customers can now send lists of
known and whitespace accounts directly from
Marketo into LinkedIn.

12. THANK YOU FOR JOINING US!
QUESTIONS?