Wordpress is not just blog anymore
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Presentation for Affiliate Conference in Bratislava
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Wordpress is not just blog anymore
- 1. Educate now, profit forever!
- 2. @marketingplay3r Educate now, profit forever! Wordpress Is Not Just Blog Anymore Matej Kukucka @ Affiliate Conference Bratislava #affiliate Prezentácia: https://www.slideshare.net/MatejKukuka/
- 3. @marketingplay3r About me Matej Kukucka matt@marketingplayer.com marketingplayer.com tools.marketingplayer.com • LIFARS – Former Digital Marketing Specialist • Fleming – Former Digital Marketing Manager • Quality Unit – Senior Growth Hacker • Marketing Player – Founder • ❤ SaaS & SMB & Education ladesk.compostaffiliatepro.com
- 4. @marketingplay3r Agenda 1. Presentation Goal 2. Projects based on Wordpress 3. Wordpress Management 4. Wordpress Themes/Frameworks 5. Wordpress Plugins 6. Affiliate/Analytical/Other Tools 7. Outro & QA
- 7. @marketingplay3r Wordpress is only helper for your routine content efforts
- 8. @marketingplay3r Skills x time x tools = Output What are we going for? Traffic x conversion rate = Results WIN
- 9. @marketingplay3r What I will be talking about?
- 10. @marketingplay3r WP – Segmentation of tools
- 11. @marketingplay3r WP – Segmentation of plugins
- 13. @marketingplay3r Typy of projects • Personal blog • Resume/CV website • Company website • Niche website • Magazine • Reviews website • Catalogue • Microsite • 1/Low amount online store • Online Store • SaaS • LMS portal • Event website • Job portal • Comparison website • Coupon website • Cashback website • Social Network • Community website • Auction website • Reality portal • Mix of everything
- 14. @marketingplay3r Type of projects – good for WP • Personal blog • Resume/CV website • Company website • Niche website • Magazine • Reviews website • Catalogue • Microsite • 1/Low amount online store • Online Store • SaaS • LMS portal • Event website • Job portal • Comparison website • Coupon website • Cashback website • Social Network • Community website • Auction website • Reality portal • Mix of everything
- 27. @marketingplay3r 1/Low amount online store
- 28. @marketingplay3r LMS portal Plugin LearnDash + core WP functions
- 30. @marketingplay3r Job portal Plugin WP Job Manager
- 34. @marketingplay3r MainWP 1. Install on subfolder/subdomain 2. Install: • MainWP Dashboard • MainWP Sucuri Extension • MainWP UpdraftPlus Extension • MainWP Vulnerability Checker Extension • Maintenance Mode plugin 3. Instal MainWP child on all of your websites 4. Connect your websites with your main dashboard 5. Check if backup function is working
- 35. @marketingplay3r And it works (in most cases)
- 36. @marketingplay3r Is it optimal to connect all of your projects to MainWP Dashboard?
- 37. @marketingplay3r
- 38. @marketingplay3r Complex projects with custom functions and plenty of plugins should be held via testing environment separated from your live website
- 39. @marketingplay3r BackUp – Updraft Plus
- 40. @marketingplay3r Updraft Plus – automatic transfer of your backups to Google Drive
- 44. @marketingplay3r Themes – time when I was looking for best “free” solution and was loosing my time
- 46. @marketingplay3r What theme would I choose for my next (affilite) project?
- 48. @marketingplay3r What are the advantages of RE:HUB theme?
- 49. @marketingplay3r Easy installation of child themes
- 51. @marketingplay3r Mega menu in theme options
- 56. @marketingplay3r What are the advantages of Thrive Themes?
- 58. @marketingplay3r Performance Focused + use core WP functions that are good enough
- 59. @marketingplay3r Compatible with other tools from Thrive Themes (mostly Thrive Architect) With help of Thrive Architect you can build your website from scratch without buying the theme (default theme is enough)
- 60. @marketingplay3r Prapared for dynamic elements
- 63. @marketingplay3r What framework do I use?
- 65. @marketingplay3r Thrive Themes – which tools do I use
- 66. @marketingplay3r Thrive Architect - environment
- 67. @marketingplay3r Thrive Architect - elements
- 68. @marketingplay3r Thrive Architect - elements
- 70. @marketingplay3r Thrive Leads – display options
- 71. @marketingplay3r Thrive Leads - integrations
- 74. @marketingplay3r WP – Segmentation of plugins
- 75. @marketingplay3r Which plugins do I use? • Affiliate: AffiliateWP, Affiliate Links Lite • Dashboard: Main WP • SEO: Yoast SEO • Content: Duplicate post, Yet Another Related Posts, Menu Icons • Events: EventON • Email Marketing: Mailster + its extension, WP Mail SMTP • Contact Form: Contact Form 7 + Flamingo + Handl UTM Grabber + WP Mail Logging • Online Store//Catalogue: WooCommerce • Thrive Plugins: Architect, Optimize, Leads, Ultimatum • Security: Wordfence • Speed: W3 Total Cache • Spam: Aksimet, Stop Spammers • Analytics: Google Tag Manager for Wordpress • LMS: Learndash • Backup: Updraft Plus • Import: WP All Import • GDPR: GDPR Cookie Compliance , WP Mail Logging + plugins for specific problems
- 77. @marketingplay3r Permanent dilema – tools right in your WP dasboard / external tools (via javascript/api/other)
- 78. @marketingplay3r Affiliate – links: Affiliate Links Lite (WP Plugin) ClickMeter (external solution)
- 79. @marketingplay3r Affiliate - program AffiliateWP (WP Plugin) Post Affiliate Pro (external solution) Small projects + WP based projects Complex projects + Non- WP projects
- 80. @marketingplay3r Analytics – Tag Management Google Tag Manager Thrive Themes/Other Plugin/Source Code
- 81. @marketingplay3r Analytics - Data Google Analytics Google Analytics Dashboard for WP
- 82. @marketingplay3r Analytics – UX Smartlook/Hotjar/other Tools Heatmaps for Wordpress
- 83. @marketingplay3r Email Marketing Mailster (WP Plugin) External solution Smaller projects Low-cost solution Less focus on email marketing Complex projects More functions Higher price More focus on email marketing
- 84. @marketingplay3r Customer Support Awesome Support/other WP plugin LiveAgent
- 85. @marketingplay3r Video Hosting Server upload Video hosting solution
- 86. @marketingplay3r Sensitive+low-sized data– WP (secured) Anonymized data + big-sized data– External solution
- 89. @marketingplay3r Educate now, profit forever! Educate now, profit forever!
Editor's Notes
- Kto je na strane agentury vs kto je na strane klienta?
- Kto je na strane agentury vs kto je na strane klienta?