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Top SEO changes 2018-2019

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Significant SEO (search engine optimization) changes from 2018 that will influence SEO in 2019

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Top SEO changes 2018-2019

  1. 1. TOP SEO CHANGES 2018-2019 Munich 01-2019 https://www.meetup.com/SEO-Moms/
  2. 2. Experience  SEO Manager: 2015-now – Plan.Net Performance GmbH & Co KG (Munich)  SEO Consultant: 2012/2015 – Catbird Seat GmbH (Munich)  Internship: 2012 – Bertelsmann AG (Berlin)  Speaker: Meetup, SEO Campixx Higher education  MA in Linguistics & Intercultural Communication at the Ludwig Maximilians University (Munich)  Erasmus: Warwick Business School (Warwick, England)  MA and BA at the Dnipropetrovsk University of Economics and Law (Dnipro, Ukraine) Languages  English, German, Ukrainian, Russian Where to find me  LinkedIn: http://www.linkedin.com/in/alonademchyk  Xing: https://www.xing.com/profile/Alona_Demchyk  Twitter: http://twitter.com/alonademchyk alonademchyk.com @ALONADEMCHYK
  3. 3. Agenda 1. Business Owners Stay in Touch 2. Mobile First Indexing 3. Need for Speed 4. Bite my AMP! 5. Voice – „You say it!“ 6. Visual – „Beauty and the Search“ @ALONADEMCHYK
  4. 4. 1. BUSINESS OWNERS STAY IN TOUCH In general:  Questions and answers feature in Google Maps  Ranking factors: Google My Business entry, proximity, prominence, reviews What you need to know:  Consistent entry in Google My Business @ALONADEMCHYK
  5. 5. 1. Sources − Q & A: https://searchengineland.com/google-questions-answers-everything-need- know-290120 − Local Ranking Factors: https://searchenginewatch.com/2016/04/04/how-does-google- determine-my-local-ranking/ − Notification in GMB: http://blumenthals.com/blog/2018/02/08/google-adds-q-a- notification-option-to-gmb/ − Local Photos: https://www.seroundtable.com/google-my-business-updates-local- photos-25366.html @ALONADEMCHYK
  6. 6. 2. MOBILE FIRST INDEXING Desktop First Mobile First evaluates desktop first evaluates mobile first Determines mobile & desktop rankings Mobile version Mobile version Boost mobile rankings Crawl Desktop yes no @ALONADEMCHYK
  7. 7. 2. Sources − Ranking Factors: https://searchengineland.com/google-speed-update-page-speed-will- become-ranking-factor-mobile-search-289904 − Rolling out Mobile First Indexing: https://webmasters.googleblog.com/2018/03/rolling- out-mobile-first-indexing.html @ALONADEMCHYK
  8. 8. 3. NEED FOR SPEED In general: Slow website has negative effect on:  user experience  overall website performance  rankings in the Google search What you need to know: Secure connection and https Resize images @ALONADEMCHYK
  9. 9. 3. Sources − Page Speed as Ranking Factor: https://searchengineland.com/google-speed-update- page-speed-will-become-ranking-factor-mobile-search-289904 − Mobile Score Calculator: https://searchengineland.com/google-releases-mobile- scorecard-impact-calculator-tools-illustrate-importance-mobile-page-speed-293021 @ALONADEMCHYK
  10. 10. 4. BITE MY AMP In general: Accelerated Mobile Pages (AMP) simplified HTML page less functions - better speed What you need to know: Applicable for:  static pages  news publishers  content websites @ALONADEMCHYK
  11. 11. 4. Sources − Guide to AMP: https://www.stonetemple.com/the-canonical-guide-to-amp/ − Try out (DE): https://www.google.com/webhp?esrch=AcceleratedMobilePages::Preview#cns=1 − WordPress Plugin: https://de.wordpress.org/plugins/amp/ @ALONADEMCHYK
  12. 12. 5. VOICE – „YOU SAY IT!“ In general: “Mobile voice-related searches are 3x more likely to be local-based than text” “High consumer usage of voice assistants in cars (51%) and household (39%) indicates increased comfort with the technology” What you need to know: structured data featured snippets @ALONADEMCHYK
  13. 13. 5. Sources − Voice Search Stat: https://www.branded3.com/blog/google-voice-search-stats-growth- trends/ − Optimize for Voice: https://searchengineland.com/optimize-content-voice-first-world- 291782 @ALONADEMCHYK
  14. 14. 6. VISUAL – „BEAUTY AND THE SEARCH“ In general: Visual Search Engines – Google Lens, Pinterest Lens Image search is on the 2nd place after Google search What you need to know: alt text image sitemaps mobile-friendly images (src set) @ALONADEMCHYK
  15. 15. 6. Sources Future Visual: https://searchenginewatch.com/2018/01/31/the-future-of-visual-search- and-what-it-means-for-seo-companies/ Where searches happen: https://sparktoro.com/blog/new-jumpshot-2018-data-where- searches-happen-on-the-web-google-amazon-facebook-beyond/ @ALONADEMCHYK
  16. 16. Image courtesy Cover: Photo by Gabriel Hakel Profile Image by Anastasia Petrakova: http://petrakova.com/ http://pngimg.com/download/31295 https://www.flickr.com/photos/gabrielsond/5516646062 http://pngimg.com/download/31209 http://pngimg.com/download/31256 https://pixabay.com/de/turanga-leela-futurama-leela-braten-3757930/ @ALONADEMCHYK

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