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SEO copywriting for WordPress - WordCamp Kathmandu 2016

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Content is king. Copy remains at the center of Search Engine Optimization. This is about SEO Copywriting in general, its importance, and steps to create a great content. The slide was presented by one of the speakers Sunita Rai on WordCamp Kathmandu 2016 which took place on 19th November 2016 in Kathmandu Nepal.

Published in: Technology

SEO copywriting for WordPress - WordCamp Kathmandu 2016

  1. 1. SEO Copywriting for WordPress Sunita Rai 1 SEO Copywriter, WordPress lover and Learner Appeared on: WPAll.club, ThemeGrill, AccessPress Themes & multiple sites
  2. 2. “ Technology is best when it brings people together. 2 -Matt Mullenweg
  3. 3. it! 3
  4. 4. Queries Google Processes 4 2 Trillion or more Per second 63,000 or more 5.5 Billion or more Per day Per year Source: Danny Sullivan, Search Engine Land (2016)
  5. 5. 5 Google’s Mission To organize the world’s information & make it universally accessible and useful. #1 Focus on the user
  6. 6. 6 Why Search Results Matter?
  7. 7. Click Through Rates... 7 Position 1 2 3 4 5 6 7 8 9 10 Desktop 29.81 16.05 9.97 6.74 4.85 3.57 2.7 2.1 1.68 1.33 Mobile 23.86 16.75 10.72 7.4 5.15 3.67 2.66 1.95 1.46 1.11 Source: https://www.advancedwebranking.com/cloud/ctrstudy/ First 5 results: 67.42% of all clicks (D.) First 10 results: 78.8% of all clicks (D.)
  8. 8. Hmm.. Okay. What’s next? 8
  9. 9. SEO Improving your website’s position on free/ organic search results.  Better position  More traffic  More conversions  More revenue 9
  10. 10. 10 Copywriting An art of writing copy.
  11. 11. Copywriting remains at the centre... 11 Content marketing SEO Social media marketing Copy
  12. 12. SEO Copywriting 1. Search Engine Friendly ▫Keywords ▫Headings ▫Images and graphics ▫Title & meta tags 2. Useful to the users ▫Answers to their questions ▫Tells them how to do something ▫Persuades them to take an action (compelling) 12
  13. 13. How copy helps you rank... 13 Quality Content Linking Social sharing & bookmarking Increases trust, authority and relevance Better ranking
  14. 14. Alright... How to do it? 14
  15. 15. 15 Steps that I follow... You may disagree. .............. .............. .............. .............. ..............
  16. 16. 1. Understanding the product ▫What makes your product unique ▫Features & benefits ▫Knowing who you are selling to 16 Free theme Business owners Simple, easy to use In-built sliders Gallery plugin Page builder support
  17. 17. 2. Keyword research 17 Google Search Google Keyword Planner
  18. 18. Keywords ▫Focus keyword (woocommerce wordpress themes) ▫Long tail keywords (free responsive woocommerce wordpress themes ) ▫LSI keywords (woocommerce wordpress templates, wordpress ecommerce themes, woocommerce themes for wordpress, wp woocommerce themes) 18
  19. 19. 3. Competitor Analysis 19 Google Mozbar BuzzSumo Ahrefs
  20. 20. BuzzSumo 20
  21. 21. Ahrefs 21
  22. 22. 22 4. Better headlines CoSchedule Headline Analyzer
  23. 23. 23 5.Outline your copy Introduction Features, benefits Advantages, disadvantages Wrapping up
  24. 24. 6. Write... 24  First sentence and first paragraph  Simple words, short and sweet sentences Short & clear paragraphs with one idea
  25. 25. 2525 # Grammar proof writing
  26. 26. 7. Design 26  Short & clear paragraphs  Design - white space, images and graphics, CTA
  27. 27. 8. Content analysis & SEO check ▫Yoast SEO (Focus keyword, SEO title, permalink, meta desc.) ▫Readability (use simple words, create short and simple sentences, avoid passive voice, use transition words) 27
  28. 28. 28 9.Reach out to the rightful audience..
  29. 29. Credits 29 Special thanks to all for awesome resources: ▫http://searchengineland.com/ ▫http://mashable.com/ ▫https://moz.com/blog/ ▫https://www.quicksprout.com/ ▫https://www.searchenginejournal.com/ ▫https://yoast.com/ ▫http://neilpatel.com/ ▫http://backlinko.com/ ▫http://seonerdy.com/ ▫https://accesspressthemes.com/ ▫http://themegrill.com ▫http://wpall.club/
  30. 30. 30 Thanks! Let’s connect: Twitter: @sunita_rai3 Google Plus: +sunitarai3 Any questions?

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