Ben Legg is a global chief executive, engineer, marketing leader, entrepreneur, keynote speaker and author. In 2016, Ben wrote a book entitled Marketing for CEOs: Death or Glory in the Digital Age that focuses on helping C-suite executives understand the changing landscape of marketing. This presentation based on the book is packed with useful frameworks and how-to guides that let you get the best from your marketing investments. This book will explain the complexity of Marketing ROI metrics, understanding and maximizing LTV, how to build an effective marketing department in a complex organization.