This presentation was orally presented in National Marketing Educators Conference for technical review intended for Research Journal Publication. The conference was held in Saint Louis University, College of Business and Accountancy, Baguio City, Philippines. I hope this could be of help to other researchers with studies of parallel to this topic on Academic Delinquencies and Image Building

1. Indicators of Academic Delinquencies
as a Means of
Promoting Goodwill
by
Marita Garcia-Sanchez
atiram40@yahoo.com

2. LOW GRADES
FAILED/ FDA
DROPPED
INC Grades
Proven Reasons:
Parent Factor
Personal Factor
Peer Pressures
Issue: Academic
Delinquency among
college students that
affect s the Student-
Teacher Relationship
and connects it to the
need of building
goodwill or Public
Relations.

4. OBJECTIVES
BRIEFLY DISCUSS THE
INDICATORS OF ACADEMIC
DELINQUENCIES (Parent, PEER,
Personal Factor)
EXAMINE THE CAUSES OF
ACADEMIC DELINQUENCIES
POINT OUT THE POTENTIAL
CHALLENGES OF A MARKETING
COMMUNICATION THAT IS FOCUS
ON GOODWILL BUILDING OF A

5. Techniques of building and managing relationships; Differences
between Marketing and PR; Strategic Communications Planning;
Marketing Services VS Communications Services
Creative Services and Special Events (4 Areas/Divisions)

6. Vivek Wadhwa (2012)
Roland S. Barth (1998)

7. Methodology
 Exploratory Method- Various Studies 2012-14
Problems on Academic Delinquencies, pressures of work
–Home and School Environment
Content Validation- Comparative Analysis
Students (16) Faculty/staff (12)
 Means, frequency-Percentage Counts
214 student respondents on Acad. Delinquencies
61 students; 37 Managers/Staff/Faculty Respondents

8. Results & Discussion
3= INC 73- 74%
2= Low 71- 72%
1= Failed/FDA 70% below
Parent Factor -2nd
Student Personal Factor - 1st
Peer Related Factor -3rd
INC= 80 or
37.38%
Low A G= 58 or
27.10%
Failed= 76 or
35.51%

9. Indicators of Academic Delinquency
PARENT FACTOR
1. Dependent from Children
2. Limited Knowledge/ skills
3. Alcoholic Parents/ Abuse
Children
PEER PRESSURES/ RELATED
1. Involvement in C0-curricular/
Extra curricular led them more to
academic delinquencies
2. Classmates/Friends affect time
and studies
3.Pressures to Approval in Groups

10. Causes of Academic Delinquency
1. Strict parents
2. Too busy and no time
3. Single parenting
4. Alcoholic/ Dependent
5. Take care siblings,
6. Do household chores
7. Support from other
significant persons

11. Extent of Reasons
and Causes of
Academic
Delinquencies
 STUDENTS: Home and Family pressures caused student delinquencies
 FACULTY : Disagreed in most of the items the students responded
Variables
Compared
Faculty Responses
N Mean SD
Student Responses
N Mean SD
Mean
Diff
Cal t Crit t
@ .05
Parents 13 22.15 7.41 214 22.24 4.82 0.09 1.36 Accept
Siblings 13 17.85 2.35 214 19.60 0.25 1.75 3.95 Reject
Significant
13 20.31 3.74 214 20.00 4.09 0.31 17.92 Reject
Persons
Reasons of AD are siblings & significant persons: Low Grades, FDA, Dropped, INC Grades

12. Potential Challenges of Marketing
Communication

13. Implications of PR Plans
1. STUDENT FACTOR-major indicator of Academic Delinquency, FOCUS on
INTERNAL COMMUNICATION; Through the TEACHER - MENTORING- Online
/Offline
2. PARENT FACTOR- subject of EXTERNAL PR COMMUNICATION- Invitational
FORUM First Semester -Orientation on Policies;
Second Semester- OPEN HOUSE or Parents Forum
1. TEACHER- as major player of Internal/External Marketing Communication
2. EXTERNAL PUBLICS- Regular Visit or Community Service

14. • Consider academic advising inclusive of online means aside from the
usual offline mentoring/ advising
• Monitor problems encountered by students, those they considered
significant persons
• Connect with parents/ guardians semi annually
• Limit extra curricular activities that affect academics, instead
integrate them in classroom settings instead from separating from
academic activities
• Develop faculty and employees to use online mentoring/counseling to
monitor online activities of students using social media and electronic
means
• Create compensation plan that motivates faculty to perform
additional counseling/ advising in both online and offline means.

16. References
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17. References
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18. References
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