Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research &               EducationFarris Timimi, MDMedical...
Agenda• Provide two case studies of the application of social media to health care• Ask whether part of being professional...
Ulnotriquetral (UT) Ligament Split Tear
Jayson Werth’s Experience
Nov 12, 2009USA Today                  3031031-7
Last Friday              3031031-9
Less than 24 hours after my initial appointment, I not only had a newdiagnosis - a UT split tear - but had surgery to corr...
SCAD?F indings being published in M AY O CLINICPROCEEDINGSSep t ember 2011 issue                                       ©20...
Is part of being professional being online?
Two overlapping trends• Information overload at the same time as evolving information access• Less time for patient care a...
Information Overload and Information Access• PubMed-21 million citations, one new/min• Over 200 Cardiology journals• 486 h...
Where is everyone spending time?• One in five minutes spent online are spent in social media• 110 billion minutes in socia...
Information and Time• 61% of us have sought knowledge and support online• Looking for health care information is now the 3...
Why we need to be online• Yet, all too often, we in health care are absent from that conversation • “Don’t want to be sued...
Is part of being professional being online?• Each of us are all the lived experts of our own disease• All of us will soon ...
Vaccine Hesitancy• Efficiency  • Each discussion: 5-10 minutes  • By 24 months, 14 vaccines over 8 visits  • 80% of primar...
Vaccine Hesitancy• Health Care  • 13 years since Wakefield, dramatic drop in MMR    in EU with a marked increase in measle...
Is part of being professional being online?• We must partner with patients in content creation, curation and decision maki...
Advocate for those who may be excluded• Remember the access angels, libraries, houses of  worship• Consider mobile capable...
Key elements of professionalism in healthcare social media
Professionalism and Social Media• Before you take the leap  • Develop/Review your organizational social media   policy gui...
Professionalism and Social Media• After the plunge  • Be real  • Be professional  • Be respectful  • Learn the rules of th...
Professionalism and Social Media• After the plunge  • Foresee and count to 3     • 1-Who is your audience?     • 2-Is this...
General Concepts• Unless it is still in the cache, you can’t put it in the trash• Always surmises that HIPAA applies• Spea...
Remember• Errors will occur• Develop a social media policy• Provide orientation and training• If a mistake happens, rememb...
Professionalism and Social Media• Don’t Lie, Don’t Pry• Don’t Cheat, Can’t Delete• Don’t Steal, Don’t Reveal
Social Media Health Network• Membership group associated with Mayo Clinic Center for Social Media• For organizations wanti...
Social Media Health Network• American Hospital Association• Vanderbilt University Medical Center• Thomas Jefferson Univers...
Agenda• Provide two case studies of the application of social media to health care• Answer whether part of being professio...
For Further Interaction:• @FarrisTimimi on Twitter• timimi.farris@mayo.edu• http://socialmedia.mayo.clinic.org• https://ww...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education - BDI 7/19/12 Social Communications &...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education - BDI 7/19/12 Social Communications &...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education - BDI 7/19/12 Social Communications &...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education - BDI 7/19/12 Social Communications &...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education - BDI 7/19/12 Social Communications &...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education - BDI 7/19/12 Social Communications &...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education - BDI 7/19/12 Social Communications &...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education - BDI 7/19/12 Social Communications &...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education - BDI 7/19/12 Social Communications &...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education - BDI 7/19/12 Social Communications &...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education - BDI 7/19/12 Social Communications &...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education - BDI 7/19/12 Social Communications &...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education - BDI 7/19/12 Social Communications &...
Upcoming SlideShare
Loading in …5
×

Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education - BDI 7/19/12 Social Communications & Healthcare 2012: Case Studies and Roundtables

1,638 views

Published on

Keynote Presentation: Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education
Presented by: Dr. Farris Timimi, Medical Director, Mayo Clinic Center for Social Media, Mayo Clinic
Dr. Timimi, a practicing Cardiologist, will share how Mayo Clinic fosters conversations and improves care with patients through social technologies. Dr. Timimi will provide specific case study examples of how The Center for Social Media at Mayo clinic is helping transition the patient-provider relationship from its current transactional nature to the future two-way partnership and open engagement model. Dr. Timimi will also present how social media progresses the patient education process.

www.bdionline.com

Published in: Business, Health & Medicine
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,638
On SlideShare
0
From Embeds
0
Number of Embeds
215
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education - BDI 7/19/12 Social Communications & Healthcare 2012: Case Studies and Roundtables

  1. 1. Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & EducationFarris Timimi, MDMedical Director, Mayo Clinic Center for Social MediaJuly 2012
  2. 2. Agenda• Provide two case studies of the application of social media to health care• Ask whether part of being professional is being online• Review key elements of professionalism online
  3. 3. Ulnotriquetral (UT) Ligament Split Tear
  4. 4. Jayson Werth’s Experience
  5. 5. Nov 12, 2009USA Today 3031031-7
  6. 6. Last Friday 3031031-9
  7. 7. Less than 24 hours after my initial appointment, I not only had a newdiagnosis - a UT split tear - but had surgery to correct the problem. As I write this, my right arm is in a festive green, but otherwise annoying cast. The short-term hassle, however, should be more than worth thelong-term gain - the potential for a future without chronic wrist pain. Afuture, that without Twitter and those in the medical community willingto experiment with new communications tools, might not exist for me. 3031031-10
  8. 8. SCAD?F indings being published in M AY O CLINICPROCEEDINGSSep t ember 2011 issue ©2011 MFMER | 3139261-
  9. 9. Is part of being professional being online?
  10. 10. Two overlapping trends• Information overload at the same time as evolving information access• Less time for patient care at the same time as more time spent online
  11. 11. Information Overload and Information Access• PubMed-21 million citations, one new/min• Over 200 Cardiology journals• 486 heart failure guidelines• More and more knowledge is being made available online and in a transparent fashion
  12. 12. Where is everyone spending time?• One in five minutes spent online are spent in social media• 110 billion minutes in social media per month world wide
  13. 13. Information and Time• 61% of us have sought knowledge and support online• Looking for health care information is now the 3rd most popular online activity, after Internet search and e-mail• The value of conversation is dependent on two factors: access and quality of knowledge shared
  14. 14. Why we need to be online• Yet, all too often, we in health care are absent from that conversation • “Don’t want to be sued!” • “Who will pay for my time online?” • “What about HIPAA?”
  15. 15. Is part of being professional being online?• Each of us are all the lived experts of our own disease• All of us will soon have access to the same shared knowledge• If we are strategic we can partner with patients and walk with them on their journey online as well as offline• We can help shape the conversation, leverage information and ensure that credible content fills the void
  16. 16. Vaccine Hesitancy• Efficiency • Each discussion: 5-10 minutes • By 24 months, 14 vaccines over 8 visits • 80% of primary care providers:1 vaccine refusal/month; 8% of providers: 1:10 parents refused vaccine• Liability • Several law suits brought by parents whose children suffered from vaccine refusal
  17. 17. Vaccine Hesitancy• Health Care • 13 years since Wakefield, dramatic drop in MMR in EU with a marked increase in measles and mumps • EU-2011-major measles outbreak in 33 countries, to include 10,000 in France alone
  18. 18. Is part of being professional being online?• We must partner with patients in content creation, curation and decision making• Leverage the content, leverage the conversation, leverage the good
  19. 19. Advocate for those who may be excluded• Remember the access angels, libraries, houses of worship• Consider mobile capable information• Remember the disabled and chronically ill• Remember those with rare disease who geography isolates
  20. 20. Key elements of professionalism in healthcare social media
  21. 21. Professionalism and Social Media• Before you take the leap • Develop/Review your organizational social media policy guide • Define your opportunity and operational goals • Remember you represent your organization as well as yourself • Know and review your privacy settings
  22. 22. Professionalism and Social Media• After the plunge • Be real • Be professional • Be respectful • Learn the rules of the road before driving • Just like a good marriage, you will be judged more by how you listen then what you say
  23. 23. Professionalism and Social Media• After the plunge • Foresee and count to 3 • 1-Who is your audience? • 2-Is this appropriate for all ages? • 3-Am I adding value to the ongoing conversation?
  24. 24. General Concepts• Unless it is still in the cache, you can’t put it in the trash• Always surmises that HIPAA applies• Speak on your behalf, not that of staff• Don’t practice on the Internet, regardless of your good intent• Separate your circle of friends from patient’s you mend
  25. 25. Remember• Errors will occur• Develop a social media policy• Provide orientation and training• If a mistake happens, remember it is one game in a season
  26. 26. Professionalism and Social Media• Don’t Lie, Don’t Pry• Don’t Cheat, Can’t Delete• Don’t Steal, Don’t Reveal
  27. 27. Social Media Health Network• Membership group associated with Mayo Clinic Center for Social Media• For organizations wanting to use social media to promote health, fight disease and improve health care• Dues based on organization revenues• Industry members eligible, but no grant funding• >100 member organizations
  28. 28. Social Media Health Network• American Hospital Association• Vanderbilt University Medical Center• Thomas Jefferson University Hospitals• National Cancer Institute• Jamestown Hospital• Radboud University Nijmegen Medical Center• See Full List at http://socialmedia.mayoclinic.org/network/
  29. 29. Agenda• Provide two case studies of the application of social media to health care• Answer whether part of being professional is being online• Review key elements of professionalism online
  30. 30. For Further Interaction:• @FarrisTimimi on Twitter• timimi.farris@mayo.edu• http://socialmedia.mayo.clinic.org• https://www.facebook.com/MayoClinic• http://pinterest.com/farristimimi

×