The document outlines horror genre conventions across several categories:
Setting is usually isolated places that connote being alone such as abandoned buildings, forests, or cities. Technical elements like camerawork and editing aim to unsettle audiences. Iconography employs dark colors, lighting, and props associated with villains. Narratives follow classic structures but leave room for sequels, featuring heroes facing killers or solving problems. Character types include victims, monsters, "immoral" teens, and police officers that can be allies or adversaries. Themes commonly explored are good versus evil, the supernatural, and madness.