Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Self Storage SEO 101 - Asia Focus Slide 1
Self Storage SEO 101 - Asia Focus Slide 2
Self Storage SEO 101 - Asia Focus Slide 3

YouTube videos are no longer supported on SlideShare

View original on YouTube

YouTube videos are no longer supported on SlideShare

View original on YouTube

Loading in …3
×
1 of 43

Self Storage SEO 101 - Asia Focus

1

Share

Download to read offline

This presentation was given to the Self Storage Expo Asia (see www.selfstorageexpo.asia) in March, 2013. The focus is partially on China as an emerging market for self storage, and partially on a simple introduction to search engine optimization or SEO.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Self Storage SEO 101 - Asia Focus

  1. 1. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Last Revised Date: March, 2013 Author: Joshua Steimle
  2. 2. Seeing the Whole Picture An experiment. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  3. 3. What is the whole picture? What are you missing? SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  4. 4. “I’m from the future. You should go to China.”
  5. 5. The Big Picture Putting things together. • Self storage • + China’s middle class • + Internet • + mobile Internet • = massive opportunity SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  6. 6. China’s Middle Class How large is it? “By 2030, China should have approximately 1.4 billion middle class consumers. India is next, reaching 1.07 billion in a little under 20 years.” Source: Forbes, 2011 SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  7. 7. China: Internet Penetration Source: China Internet Network Information Center (CNNIC) SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  8. 8. China: Total Internet Users Source: China Internet Network Information Center (CNNIC) SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  9. 9. China: Average Time Online Source: China Internet Network Information Center (CNNIC) SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  10. 10. China: Internet Users By Gender Source: China Internet Network Information Center (CNNIC) SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  11. 11. China: Internet users by age Source: China Internet Network Information Center (CNNIC) SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  12. 12. China: Internet Penetration By Province Source: China Internet Network Information Center (CNNIC) SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  13. 13. China: Smartphone Usage Source: iiMedia SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  14. 14. The PC is dead. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  15. 15. Worldwide PC Shipments Source: IDC SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  16. 16. Worldwide Computing Device Shipments Source: IDC SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  17. 17. PC % of Computing Devices Source: IDC SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  18. 18. What’s all this mean? To summarize thus far... • There are a lot of people in China. • A lot of those people use the Internet. • A lot of those people use the mobile Internet. • There is an enormous opportunity for self storage companies that embrace mobile Internet marketing in China. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  19. 19. What is SEO? SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  20. 20. What does SEO stand for? Search engine optimization. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  21. 21. What is a search engine? Google, Yahoo!, Baidu, etc. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  22. 22. Market Share Google dominates. Google Baidu 66% Yahoo! 8% Everyone Else 5% 21% Source: comScore, 2012 SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  23. 23. Differences? Not so much. All search engines want the same things... • Traffic • Traffic • Traffic • Money SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  24. 24. Search Engine Revenues Mostly advertising. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  25. 25. Search Advertising Pay-per-click, PPC, Adwords, etc. SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  26. 26. More Traffic = More $$$ How do search engines generate traffic? • By giving visitors what they want SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  27. 27. Search Results Where do they come from? • Paid search results • Largely determined by advertisers • Assisted by search engines • “Natural” or “Organic” search results • Determined by search engines • Algorithms SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  28. 28. Search Results Paid vs. Natural 6% Paid Natural 94% Source: Econsultancy, 2012 SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  29. 29. How do I get to #1? ABC, 123 SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  30. 30. ABC All ‘bout content • What • How-to’s • Tips • News • How • Blog • New pages and sections SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  31. 31. 123 Keep it easy • 1 how-to or tip • + 2 blog posts • = 3 new pages per month SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  32. 32. Quality & Quantity Good & Plenty • Make it so interesting a human would read it • Focus on people, not search engines SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  33. 33. SEO Resources Reading material • seomoz.org/beginners-guide-to-seo SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  34. 34. Final Takeaways Action items • Have a website • Provide online reservation and payment • Mobile website • Think local - Google Maps, Yelp, etc. • 1 how-to or tip per month • 2 blog posts per month SEO 101 for Self Storage Fundamentals of Search Engine Optimization
  35. 35. Questions SEO 101 for Self Storage Fundamentals of Search Engine Optimization

×