Seo presentation By Amit Srivastav


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Seo presentation By Amit Srivastav

  1. 1. ■ Link Building■ Search Engine Optimization■ Social Media Optimization■ Web Design / Development
  2. 2. Our Services Servicesü Search Engine Optimizationü Internet Marketingü Increase Traffic/Leads/Salesü Link Building/Popularityü Website Designingü E-commerce Programmingü Content Development
  3. 3. Search Engine Optimization Search Engine Optimizationü What is SEO?ü How does it work?ü What all SEO methodologies?ü What are the benefits?ü Why does my company/organization/website need SEO?ü Why cant the search engines figure out my site without SEO help?
  4. 4. What is SEO ? What is SEOü It is the process of increasing the amount of visitors to a Web site by ranking high in the SERP.ü It is the process of Making website search engine and user friendly.ü SEO is the active practice of optimizing a web site by improving internal and external aspects.ü SEO is a series of techniques used to improve the ranking of website listing in search engines like Google, Yahoo and MSN.
  5. 5. How Does it work ? How Does it work ?ü Recent surveys show that more than 85% of Internet users use search engines to find services, products and information.ü SEO makes your website visible to the visitors in SERP.ü SEO boost traffic on the website. SEO creates brand identity.ü
  6. 6. Before SEOBefore SEO
  7. 7. After SEOAfter SEO
  8. 8. SEO Methodologies SEO MethodologiesSEO can be divided into two parts ü On-Page Optimization ü Off-Page OptimizationOn-Page Optimization ü Keyword Research and Selection ü Titles tags Generation ü Meta tags Optimization ü ALT tags Optimization ü Hyperlink Optimization ü Sitemap Generation ü XML Sitemap creation and submission in Google ü Proper linking structure ü W3C validation of homepage ü Right keyword density ü Making dynamic pages search engine friendly
  9. 9. SEO Methodologies SEO MethodologiesOff-Page Optimization ü Link popularity Analysis ü Link Generation by One way and reciprocal linking ü Free Directory Submission ü Article Submission ü Press Release Submission ü Social Bookmarking ü Analysis and Reporting ü Maintenance
  10. 10. What are the Benefits ? What are the Benefits ?ü Helps to gain an online presence of businessü Increases business benefits, sales and return on investment (ROI)ü Helps in Brand Promotion and Brand Identity creationü Recent surveys shows the use of Search Engines by the users before purchasing product & servicesü SEO enabled website have highest chances of tracking by users for your services & productsü Getting listed by popular Search Engines improves brand credibilityü Improves Website Quality
  11. 11. Why DoesWhy Does my Company/Organization my Company/Organization need SEO? need SEO?ü The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Googleü If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities to get your targeted audienceü Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.
  12. 12. Why Can’t the Search Engine figure Why Can’t the Search Engine figure out my Site without SEO help? out my Site without SEO help?ü Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to usersü However, there is and will always be a limit to how search engines can operateü Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
  13. 13. Traffic Share of Search Engine Traffic Share of Search Engine OTHER, 1.6 ASKJEEV, 6 AOL, 9.6 Yahoo , 29.7MSN, 15.8 Google, 37.3
  14. 14. Maximize ROI Maximize ROIü Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value.ü Experience has shown that search engine traffic can make (or break) an organizations success.ü Targeted visitors to a website can provide publicity, revenue, and exposure like no other.ü Investing in SEO, whether through time or finances, can have an exceptional return of investment.
  15. 15. Social Search Optimization Social Search Optimization- Useful Blogs- Articles and whitepapers- Viral Videos- Social Media Sites- Free Tools 2/15/13
  16. 16. Clearpath works in Partnership We work in PartnershipFrom the Beginning, we have been learning that in this fast paced world, Internethas become a Friend more than a utility which helps you 365 days with 24 hoursservice with maximum uptime possible. Google, Yahoo, MSN(Bing) are quitepopular examples.Stats shows that these Search Engines share the maximum Web-traffic acrossthe globe. So, Getting Listed on the top page of these search engines is like anachievement for a company to enhance their Brand popularity, Increase in Sales& Business and thus earning Recognition amongst surfers.We Welcome E-Companies/Web-domains/Marketing Agencies/Individuals to workalong with us and become pioneers in this field of Online Marketing &Optimization.