MicroBiz: MegaReachweb influence on customer mindset
Web Mindset  • Individual, online community & global analysis (less    regional)  • Refresh buttons: ongoing stimulation r...
• Customers help  design stores (Tesco)• Community to send in  & vote on designs  (threadless.com)• Shops base for  runnin...
Personalized customer service :the big difference             What Do You Give For Free?
See, Measure & React•   x3 value in 3 yrs•   Profit 2012 up 30%•   No advertising•   A week turnaround•   Reactive to cust...
Do Your Customers Feel Clever?
Learning &     Yes…this is a shop                La Rinascente at hackedmilan  Theatre & Learning
What Is Your Community Value?
Community Market Mind    • #s on twitter: interest    • Groups on linked-in: similar stalls    • Input and feedback on pla...
Can You Collaborate?              …with the              competition??
Useful MicroBiz Thinking      • Your networks important: especially if you        diversify/brand dilute      • Clusters c...
We go online to get…Problems Solved                                           Learning, Fun                  Edited Produc...
Contributory Ideas From:•   Terry Leahy•   Paul Omerod•   Duncan Watts•   Sarah Robinson•   Small Town Rules•   Vittorio R...
Useful Microbiz Action  • Where have your customers come from and where    are they going to?  • What is you/your biz’s PL...
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Micro Biz, Mega Reach: web influence on customer mindset

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How habitual use of the web affects customers expectations, attitudes and behaviour

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Micro Biz, Mega Reach: web influence on customer mindset

  1. 1. MicroBiz: MegaReachweb influence on customer mindset
  2. 2. Web Mindset • Individual, online community & global analysis (less regional) • Refresh buttons: ongoing stimulation required • Content cross platform and interactive • Copy and share most common (computers are copying machines) • Social and subject networks • ‘Influencers’ may not matter – people open to influence and who chat , do!mrsmotivator.co
  3. 3. • Customers help design stores (Tesco)• Community to send in & vote on designs (threadless.com)• Shops base for running groups with online forum (running room.com) Customers Expect Chat And Input
  4. 4. Personalized customer service :the big difference What Do You Give For Free?
  5. 5. See, Measure & React• x3 value in 3 yrs• Profit 2012 up 30%• No advertising• A week turnaround• Reactive to customer• Produces in Europe• 11m euros nursery donation
  6. 6. Do Your Customers Feel Clever?
  7. 7. Learning & Yes…this is a shop La Rinascente at hackedmilan Theatre & Learning
  8. 8. What Is Your Community Value?
  9. 9. Community Market Mind • #s on twitter: interest • Groups on linked-in: similar stalls • Input and feedback on plans/pilots/experiments • Stong herd instinct/what’s new/survival of fittest (talk often hurried) • Less social cues/more messaging ones • Trade and exchange of information • Mash ups/role play/gaming popularmrsmotivator.com
  10. 10. Can You Collaborate? …with the competition??
  11. 11. Useful MicroBiz Thinking • Your networks important: especially if you diversify/brand dilute • Clusters cross off & online – eg Hiut Denim, Fforest, Monkstone, Do Lectures • Thrift : freelancers, crowdfunding, microfinance • Distinctive offer online = more local interest + global sales • Social networks are locations, profit centres for owners – a blog/site is your own location.mrsmotivator.com
  12. 12. We go online to get…Problems Solved Learning, Fun Edited Products & Info And we want these offline too…
  13. 13. Contributory Ideas From:• Terry Leahy• Paul Omerod• Duncan Watts• Sarah Robinson• Small Town Rules• Vittorio Radice• The Guardian – Zara article• Carmarthen market: where I was raised… mrsmotivator.com
  14. 14. Useful Microbiz Action • Where have your customers come from and where are they going to? • What is you/your biz’s PLN? (personal learning network) eg @geaviation 16,358 followers • Get really good at conversation • Set up events: make yourself a hub • Sell after engagement • Get your biz a personalitymrsmotivator.com

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