PR Made Easy
Anita Syvret
PR and marketing
• Know your target market
• Establish a brand and image
• Build brand loyalty
• Manage your image
• Build...
Establish a PR strategy
• What’s your target
audience?
• Where do you want
your name to be
seen?
• What image do you
want ...
Who’s going to make it happen?
• PR company?
• Not the part-time receptionist
“If I had just one marketing dollar left, I’...
What do journalists want?
A good story
(and a good picture)
People: promotions, leavers, joiners
Staff achievements
Staff achievements
On his bike
Retirements
New uniforms – or bikes!
Refurbishments
Refurbishment
New premises
New premises
New premises
New shop
New image
New venture
New products
New products
New contracts
Good business news
Anniversaries
Anniversaries
Awards
Awards
Awards
Awards
Awards:
spot the
winner
Awards
Schools
Schools
Schools
Job swaps
and stunts
PR stunts
Fancy that
Fancy that
Fancy that
Special features and supplements
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PR made easy, Positive PR 2010 part 1

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Presentation on how to small businesses can manage positive PR effectively, part 1 of 2 presentations. Seminars run in Bristol, Bath, Gloucestershire and Wiltshire.

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  • Presentation: not about free advertising. Build your image, reputation, public profile in editorial columns.
    Manipulate press. Doing your own PR.
    Who hates the press, loves it? Good experience? Failures and successes?
    Never been a better time to do your own PR.
    Regional news industry today: credit crunch; internet; LA Times; ITV regional news cuts; editorial cuts
    Newspapers are therefore delighted to receive you news.
  • Balloon launch – NO!
  • It’s about drip, drip, drip. Getting your name in the paper again and again
  • Don’t expect a free advert.
    What do you want newspapers to say about you?
  • Think people and pictures
  • PR made easy, Positive PR 2010 part 1

    1. 1. PR Made Easy Anita Syvret
    2. 2. PR and marketing • Know your target market • Establish a brand and image • Build brand loyalty • Manage your image • Build public profile • Use the editorial columns • Manipulate the press to your advantage
    3. 3. Establish a PR strategy • What’s your target audience? • Where do you want your name to be seen? • What image do you want to project? • Get to know your preferred publications • What’s your timescale? • Who’s leading this project?
    4. 4. Who’s going to make it happen? • PR company? • Not the part-time receptionist “If I had just one marketing dollar left, I’d spend it on PR,” Bill Gates, Microsoft
    5. 5. What do journalists want? A good story (and a good picture)
    6. 6. People: promotions, leavers, joiners
    7. 7. Staff achievements
    8. 8. Staff achievements
    9. 9. On his bike
    10. 10. Retirements
    11. 11. New uniforms – or bikes!
    12. 12. Refurbishments
    13. 13. Refurbishment
    14. 14. New premises
    15. 15. New premises
    16. 16. New premises
    17. 17. New shop
    18. 18. New image
    19. 19. New venture
    20. 20. New products
    21. 21. New products
    22. 22. New contracts
    23. 23. Good business news
    24. 24. Anniversaries
    25. 25. Anniversaries
    26. 26. Awards
    27. 27. Awards
    28. 28. Awards
    29. 29. Awards
    30. 30. Awards: spot the winner
    31. 31. Awards
    32. 32. Schools
    33. 33. Schools
    34. 34. Schools
    35. 35. Job swaps and stunts
    36. 36. PR stunts
    37. 37. Fancy that
    38. 38. Fancy that
    39. 39. Fancy that
    40. 40. Special features and supplements

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