SlideShare a Scribd company logo
1 of 12
TIP 1
Get personal
with email
subject lines
Make sure to:
1. Use recipient’s name
in your subject lines
2. Try mentioning the
product they recently
used
TIP 2
Use customer
data to keep your
emails relevant
Segment your audience
by demographics,
interests, or past
behavior and send them
content they're most
likely to enjoy.
TIP 3
Learn what
works with
A/B tests
By A/B testing your
campaigns, you can
validate your ideas,
challenge the industry
best practices – and
make every message
more impactful.
TIP 4
Time your email
delivery based on
subscriber
behavior
What time do your
contacts like to receive
your emails the most?
Take the guesswork out of
the equation & optimize
your email send time for
individual subscribers.
.
TIP 5
Stay on-brand
with a custom
email domain
Make sure your audience
knows, values, and trusts
your brand. Using a custom
domain helps with that.
Plus, it’ll help you build a
strong reputation & keep
you away from the spam
folder.
For more
tips & ideas visit
bit.ly/increase-open-rates1

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Higher Email Open Rates