13. Social Media isn’t a one-shot deal. It's not a technique. It's not a short-term project. It’s not even an event, it’s not a quick fix, and it’s not something you throw money at. -B.L. Ochman
21. And for those that are really in the dark... Social media isn't newspapers, magazines, television, radio, books, CD's, DVD's, a box of photos, physical mail and catalogs and the yellow pages.. -Robert Scoble