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Its time to break through the ice
Social media still isn't mainstream yet...
I said YET...
How much of what you hear about social media, have you already heard before?
This much we do know...
Social media is not a life raft...  -Chris Brogan
Social media is a lot of things
Social media is not   easy  and it's not fast
If you think that it is easy and fast...
Well...Do i have a deal for you!
 
Social Media is not an experiment
Social Media  isn’t a one-shot deal.   It's not a technique. It's not a short-term project. It’s not even an event, it’s not a quick fix, and it’s not something you throw money at.   -B.L. Ochman
But you knew that right?
It's not the final frontier either   -Brian Solis
Social Media isn't advertising and it's not marketing either...
Getting frustrated yet?
I would be
:)
Social media is not a commodity   -Ike Piggot
And for those that are really in the  dark... Social media isn't newspapers, magazines, television, radio, books, CD's, DVD's, a box of photos, physical mail and catalogs and the yellow pages..   -Robert Scoble
We're almost there...
Social Media is not a numbers game
Social media is...
Up to you!
And Your voice!
And you ears...
Social media is a dialogue not a monologue
Social media is not predicated on   many to many...
Social media is not closed to anyone
It's not calm, it's not sedate, nor is it unresponsive...
Definitely not passive...
Nor static..
It's all about connections
The tools and the technology are secondary, it's what you do with them that matters.
Understand how they can be used and the applications are limitless
Break through the surface...
Go deeper!
Get beyond the echo...
Right now, you might only be scratching the surface of social media!
What do you think?

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Social Media is Not.