Social Networking Sites (SNS): a question… <ul><li>When a customer slams you on a SNS do you a) </li></ul><ul><li>shout in...
Let's talk - encouraging 'conversations' by engaging with citizens through web 2.0 technology Mike Godleman, Chief Executi...
Where are we? <ul><li>In London, we are:  </li></ul><ul><li>one of the largest in area </li></ul><ul><li>one of the most p...
Barnet: the good, the bad and the ugly -  why social media? <ul><li>Frustration   …traditional ways only? </li></ul><ul><l...
We got blogged…by barnetcouncilrubbish
<ul><li>Our big bang moment… </li></ul>
New kids on the block:  meeting the neighbours (engagement) <ul><li>social networking </li></ul>blogs micro-blogging Video...
Future shape: a new relationship with citizens www.barnet.gov.uk/future-shape-of-barnet-council
<ul><li>Face to face public meetings since 2006 </li></ul><ul><li>Blog updates by email and RSS feed </li></ul><ul><li>Lin...
Future shape:  a one public sector approach and being an enabler - Doing transactions better - Partnerships - Prevention -...
Measuring the results of citizen engagement:  do people really 'friend' or 'follow' you? Why?
 
<ul><li>A new website - 1 year experiment </li></ul><ul><li>Decommissioned (30 Oct. 2009) </li></ul><ul><li>Go to where th...
Analysis and targeting <ul><li>No audience profiling. What you see is what you get. </li></ul><ul><li>Facebook: younger us...
<ul><li>Be open </li></ul><ul><li>Be transparent, clear </li></ul><ul><li>Be honest: admit complexities, don’t over-simpli...
Listen out – reach out – get involved <ul><li>Being real, keeping it real, be yourself  </li></ul><ul><li>Be in control, w...
Other possibilities? What other parties can we go to? <ul><li>Sign-Tube </li></ul><ul><li>www.sign-tube.com </li></ul>www....
Reference:  http://en.wikipedia.org/wiki/CAPTCHA One last thought: is social media accessible to all?
How will you be judged … by your community? engaging talking asking sharing participating discussing
<ul><li>Any questions? </li></ul>What is the future  for social networking   tools in government? Let's talk...
Mike Godleman BA (Hons) MA CACDP [email_address] Tel: 020 8359 7554 Twitter: @mikegodleman
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Let's talk: encouraging 'conversations' by engaging citizens through web 2.0 technology

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Given at the Public Sector ICT 2009: 3- 4 November:

• The good, the bad and the ugly sides of Barnet. Why we needed to change
• Using Twitter, Facebook, Flickr, YouTube and blogs to engage citizens
• Measuring the results of citizen engagement: do people really 'friend' or 'follow' you? Why?
• New kids on the block: what have we learnt so far?
• Considering social networking tools for public consultations
• What is the future for social networking tools in government? Let's talk...

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Let's talk: encouraging 'conversations' by engaging citizens through web 2.0 technology

  1. 1. Social Networking Sites (SNS): a question… <ul><li>When a customer slams you on a SNS do you a) </li></ul><ul><li>shout incoming & hide b) defend & confront c) get </li></ul><ul><li>legal d) use councilese e) talk? # socialmedia </li></ul><ul><li>My recent tweet: 28 October 2009 </li></ul>
  2. 2. Let's talk - encouraging 'conversations' by engaging with citizens through web 2.0 technology Mike Godleman, Chief Executive’s Office, Barnet Council Speaker at the Public Sector ICT 2009 , 3-4 November, Whittlebury Hall, Northants, England
  3. 3. Where are we? <ul><li>In London, we are: </li></ul><ul><li>one of the largest in area </li></ul><ul><li>one of the most populated </li></ul><ul><li>one of the most ethnically </li></ul><ul><li>diverse </li></ul>
  4. 4. Barnet: the good, the bad and the ugly - why social media? <ul><li>Frustration …traditional ways only? </li></ul><ul><li>Desire …to hear </li></ul><ul><li>Fear …of crime & actual stats in two distinct places </li></ul><ul><li>Freedom …unprompted conversations </li></ul><ul><li>Alerts …we got blogged! </li></ul>
  5. 5. We got blogged…by barnetcouncilrubbish
  6. 6. <ul><li>Our big bang moment… </li></ul>
  7. 7. New kids on the block: meeting the neighbours (engagement) <ul><li>social networking </li></ul>blogs micro-blogging Video… …and picture sharing Image courtesy of: http://dailyblabber.ivillage.com
  8. 8. Future shape: a new relationship with citizens www.barnet.gov.uk/future-shape-of-barnet-council
  9. 9. <ul><li>Face to face public meetings since 2006 </li></ul><ul><li>Blog updates by email and RSS feed </li></ul><ul><li>Links - Leader’s Twitter and council’s Flickr </li></ul>Leader of council: a Web 2.0 user and promoter
  10. 10. Future shape: a one public sector approach and being an enabler - Doing transactions better - Partnerships - Prevention - Personalisation - Mobile users and devices
  11. 11. Measuring the results of citizen engagement: do people really 'friend' or 'follow' you? Why?
  12. 13. <ul><li>A new website - 1 year experiment </li></ul><ul><li>Decommissioned (30 Oct. 2009) </li></ul><ul><li>Go to where the party is, don’t start your own </li></ul>As the ‘new kids’, what have we learnt?
  13. 14. Analysis and targeting <ul><li>No audience profiling. What you see is what you get. </li></ul><ul><li>Facebook: younger users? But 35-54 year olds = fastest growing. </li></ul><ul><li>How will you be using social media? </li></ul><ul><ul><li>a customer-service front door? </li></ul></ul><ul><ul><li>another point of customer entry, but more personalised? </li></ul></ul><ul><ul><li>for harnessing the power of groups to influence/change behaviour and attitudes? </li></ul></ul><ul><li>Choose carefully: what’s the best use tools available to us? </li></ul>
  14. 15. <ul><li>Be open </li></ul><ul><li>Be transparent, clear </li></ul><ul><li>Be honest: admit complexities, don’t over-simplify </li></ul>Crowd sourcing tips: understand and work with the power of crowds Listen out – reach out – get involved
  15. 16. Listen out – reach out – get involved <ul><li>Being real, keeping it real, be yourself </li></ul><ul><li>Be in control, without being controlling – ‘light touch’ </li></ul><ul><li>Begin conversations </li></ul><ul><li>Be prepared, get resourced, </li></ul><ul><li>get know-how </li></ul><ul><li>Not top-down, but horizontal engagement where ‘they’ are, </li></ul><ul><li>what’s out there now </li></ul>
  16. 17. Other possibilities? What other parties can we go to? <ul><li>Sign-Tube </li></ul><ul><li>www.sign-tube.com </li></ul>www.sign-tube.com/video/1276/Gonna-learn-new-sign-language
  17. 18. Reference: http://en.wikipedia.org/wiki/CAPTCHA One last thought: is social media accessible to all?
  18. 19. How will you be judged … by your community? engaging talking asking sharing participating discussing
  19. 20. <ul><li>Any questions? </li></ul>What is the future for social networking tools in government? Let's talk...
  20. 21. Mike Godleman BA (Hons) MA CACDP [email_address] Tel: 020 8359 7554 Twitter: @mikegodleman

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