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Accountability in Social Media

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Why do we tweet first and think later? How come we don't think before we hit send? It's a new world and we need to measure twice and cut once.

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Accountability in Social Media

  1. 1. Accountability in Social Media<br />Measure Twice Cut Once<br />marc.meyer@ey.com<br />
  2. 2. in 1991 the internet comes alive<br />
  3. 3. so does accountability<br />
  4. 4. this is a new world with new rules<br />
  5. 5. the new rules are:<br /><ul><li>say it
  6. 6. share it
  7. 7. forget about it</li></li></ul><li>content ranges from the funny<br />
  8. 8. to the ridiculous<br />
  9. 9. to the sublime<br />
  10. 10. We Are Media **we just don’t have to adhere to journalistic standards<br />
  11. 11. Irony (aɪrənɪ) — n  , pl -nies<br />“the media is trying damn hard to be just like us, and we are trying damn hard to be just like them…”<br />
  12. 12. we have agency created content<br />
  13. 13. we have user generated content<br />
  14. 14. the dark side<br />
  15. 15. sometimes we don’t think. we just do.<br />
  16. 16. skittles now <br />
  17. 17. skittles then<br />
  18. 18. the backlash<br />
  19. 19. the ugc idea that went really bad<br />
  20. 20. it’s not 6 degrees anymore<br />
  21. 21.
  22. 22. it’s three<br />
  23. 23. the impact of what you say and the impact of what you do online has never been more amplified than now.<br />
  24. 24. take kenneth cole for example<br />
  25. 25. was this a planned campaign?<br />
  26. 26. social accountability comes in many forms<br />
  27. 27. it can be impactful<br />
  28. 28. for all the wrong reasons<br />
  29. 29. failure in social accountability can be seen as:<br /><ul><li>a half assed attempt at being social…
  30. 30. you just don’t care
  31. 31. you don’t know what you’re doing</li></li></ul><li>case in point<br />
  32. 32. maurice jones-drew<br />
  33. 33. uh-oh<br />
  34. 34. which resulted in this…<br />
  35. 35. remember this?<br />
  36. 36. there are no take backs<br />
  37. 37. you never know where impact will come from<br />
  38. 38. this was retweeted over 200 times<br />
  39. 39. i had no control over it<br />
  40. 40. what you should worry about<br />
  41. 41. just because you can doesn’t mean you should<br />
  42. 42. remember<br />
  43. 43. measure twice<br />cut once<br />
  44. 44. thank you<br /> marc.meyer@ey.com<br />

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