There are high expectations for Boehringer Ingelheim’s Facebook game Syrum, launched in September. It challenges players to discover new cures for diseases, create stable drug treatments and set up clinical trials to facilitate the launch of the drug and cure the disease.

1. SYRUM
Gamification in Healthcare

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. SYRUM
• There are high
expectations for
Boehringer
Ingelheim’s
Facebook game
Syrum, launched in
September.

5. SYRUM
• It challenges players
to discover new cures
for diseases, create
stable drug
treatments and set up
clinical trials to
facilitate the launch of
the drug and cure the
disease.

7. SYRUM
• Combining elements of the
card-trading game Pokemon
and functionality of Facebook,
this social game entices players
to use the social network’s
mobile ‘check-ins’ to earn in-
game rewards and connect with
their Facebook friends to
collaborate on molecule
development.

8. SYRUM
• John Pugh, Boehringer’s
director of digital, oversaw
Syrum’s development. He
says, “What really sparked
my interest in the potential
of gaming is that a lot of
what we do in pharma is
around educating and
teaching people”

9. SYRUM
• Whether that’s teaching
doctors about specific
products, educating the
general public and patients
about diseases and healthy
ways to live, or teaching
people how to take their
medication. Gaming seems
to be a useful way and
effective way for us to do
that.”