Conceived in 2008, the academy is an online training program for Deloitte employees as well as its clients which numbers more than 20,000 executive users. 

1. Deloitte Leadership Academy
Gamification in Training & Development

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. Deloitte Leadership Academy
• Conceived in 2008, the
academy is an online
training program for
Deloitte employees as well
as its clients which numbers
more than 20,000 executive
users.

5. Deloitte Leadership Academy
• What makes Deloitte’s
training program stand out
compared to other similar
programs is that it utilizes
gamification principles to
engage its target audience.

7. Deloitte Leadership Academy
• Since the integration of
gamification in to Deloitte
Leadership Academy, there
has been a 37 percent
increase in the number of
users returning to the site
each week.

9. Deloitte Leadership Academy
• It has been observed that
users are spending
increasing amounts of time
on the program while the
numbers of programs
completed have also
increased.

10. Deloitte Leadership Academy
• The idea of rewarding
badges for accomplishing
tasks and ranking a users
performance on a
leaderboard is one of the
most basic form of game
mechanics.

11. Deloitte Leadership Academy
• Rather than be awarded a
relatively meaningless badge
for completing the simple
task of signing up, DLA
gradually orientates and
enhances the user experience
in order for them to
familiarize with the system.

12. Deloitte Leadership Academy
• Besides having to watch a
short introductory video
which explains the functions
and workings of the academy,
users are given the autonomy
to personalize their
individual learning priorities.

14. Deloitte Leadership Academy
• This level of customization
provides a unique sense of
ownership in the users
learning process which in turn
enhances better learning and
further engagement with the
system.

15. Deloitte Leadership Academy
• While we have been delving into
the effectiveness of DLA’s game
mechanics, it should be noted that
the training content prepared by
Deloitte comes from such top tier
business schools as Harvard
Business Publishing, IMD,
Melbourne Business School, and
Stanford Graduate School of
Business.

16. Deloitte Leadership Academy
• The goal of a training program is to
facilitate the user’s development by
providing them educational material as
well as the right learning environment to
do so. If the training content is of poor
quality, the implementation of game
mechanics would merely mask the truth
which in turn might actually disengage
users from further learning.

17. Deloitte Leadership Academy
• The proper implementation
of game mechanics within
an gamified system
complimented with a well-
designed learning content
would serve a firm well as
Deloitte had demonstrated.