1. Technical requirements
Skype masthead banner – 650x170
General
Dimensions 650x170
Allowed formats FLASH+JPEG or FLASH+GIF
Maximum file size 40 kB
Flash
Flash Up to version 10
ActionScript 2.0, 3.0
FPS Up to 24
Loop 3 loops maximum not exceeding 30 seconds
Video No
Audio No
Fullscreen No
Border Creative must feature a 1 pixel border.
Gray [#666666] or black recommended, though
any color that clearly distinguishes the ad from
the content may be used.
Flash – ClickTAG
Positioning Clickable area on the banner.
The click-zone may not cover the whole banner.
ClickTAG variable (case sensitive) clickTAG
ClickTAG target _blank
Click destination URL must open into a new
browser window or tab.
ActionScript 2.0 example on (release) {
getURL(_level0.clickTAG, "_blank");
}
Animation
Limited to first 30 seconds.
Use animation carefully - Keep animation smooth and fluid, using slow motion and gentle fades.
Fast and abrupt motion is highly irritating. Avoid experiences that 'break through' the page or abuse
the content.

2. Technical requirements
Additional requirements
 Ads cannot mimic Windows or Skype Products, any Skype experience, designs, graphics, colors
or logos without prior approval.
 Ads cannot have ‘strobing’ effects.
 All ads must have a visible border.
 No pop-ups, floating ads, expanding ads, or any ads with un-user initiated audio.
 Mouse effects are allowed provided that such effects must be user initiated (by rollover or click)
and are always under the control of the user.
Data collection
 Advertisers cannot generate a list of Skype users.
 Advertisers may not give Skype user data collected through running an ad to any third party,
including information derived from targeting criteria.
 Microsoft permits advertisers to collect user-provided personal information (for example,
through web forms embedded in ads).
 Advertisers may be required to modify ad units or provide additional disclosure in order to be
acceptable for advertising on Microsoft sites.
 Advertisers wishing to collect personal information (according to specifications above) within
advertisements must follow these guidelines:
 Clearly identify organization
 Provide link to privacy policy (usually adjacent to the web form’s “submit” button)
 Identify purpose for collecting information