3. Use of Social Media for Artists
• There are now more than one million artists in
total.
• If leveraged in the right way, this online
relationship with fans can be very beneficial to
artists.
• Fans are reachable in an instant, and if
provided with strong, compelling content, are
happy to share and spread the word for you.
4. Benefits
• The year 2012 tracked a whopping 5.7 billion
new fans online, and the trend has showed no
signs of stopping.
• Another 6 billion new fans in 2013 is evidence
of the vast opportunities that lie in social.