Dieter Rams is a German based Product Designer.

1. DIETER RAMS

2. He is sexy and he knows it

3. f
f
f
f

4. Who is DIETER RAMS?BY WIKIPEDIA
84 years ago today, the future of product
design changed forever when DIETER RAMS
came bouncing into this world in
Wiesbaden, Hessen Germany.
20 May 1932
Inspiration : Grandfather
Believer : Functionalism
Books : Less but better (1995)

5. CAREER
CDO of Braun
1961-1995
Frankfurt based architect otto Appel
1955
Practical experience in carpentry
1948
Architecture and interior decoration atWiesbaden School of Art 1947
Graduated from W.S.A 1953

6. PHILOSPHY OF GOOD
DESIGN
I. GOOD DESIGN IS INNOVATIVE
II. GOOD DESIGN MAKES A
PRODUCT USEFUL
III. GOOD DESIGN IS AESTHETIC
IV. GOOD DESIGN MAKES A
PRODUCT UNDERSTANDABLE
V. GOOD DESIGN IS HONEST

7. VI. GOOD DESIGN IS UNOBSTUCTIVE
VII. GOOD DESIGN IS HONEST
VIII. GOOD DESIGN IS LONG LASTING
IX. GOOD DESIGN ISTHROUGH DOWN
TO THE LAST DETAIL
X. GOOD DESIGN IS
ENVIRONMENTALLY FRIENDLY

8. RANGE OF PRODUCT

13. STYLE
MINAMILIST
FREE FROM EXTRA BRIGHT
COLOUR AND FUN ANIMATION
IDEA DID COME FROM 50’S
REDUCTION AND RESTRAIN
AVOID OBSOLESCENCE OR
TIMELESS

14. MARKET
PROBLEM
• The gap between desirability and availability of Dieter Rams
design
SOLUTION
• Das programm

15. DEPARTMENT
Braun
Electrical
Vistoe
Furniture

16. ACHIEVEMENTS
 2013 Lifetime Achievement Medal at London
Design Festival
 2007 Lucky Strike Designer Award from the
Raymond Loewy Foundation
 2007 Design Prize of Federal republic of
Germany of his life’s work
 2003 Design Award ONDI , Havana Cuba
 1996 World Design Medal
 1963 Supreme Award at Interplas exhibition ,
London.

17. INFLUENCE
 Most influential designer of 20th century
STEVE JOBS and JONANTH IVE
adopted and refined the design language
created by DIETER RAMS

18. WITNESS

19. BraunT3 and the original iPod

20. Braun ET66 and the calculator app
on the original iphone

21. Braun T1000 and APPLE Mac Pro

22. Braun LE4 and Apple iMac

23. Braun Infrared Emitter and Apple
iSight

24. FUN FACTS
 Rams considers himself an architect , not a
designer.
 The T2 Cylinder cigarette lighter is one of
Rams’ favorite products.
 Artist Richard Hamilton was greatly
influenced by Rams’ designs.
 Museums around the world have paid tribute
to Rams’ work.
 Rams also dabbled in furniture design.
 The SK4 was his first major product for
Braun.

25. RICHARD T2 LIGHTER
HAMILTON

26. WISE WORDS

28. LETS PEEP INTO RAMS MIND

30. QUIZ TIME

31. What design discipline is Dieter
Rams famous for?
A. Fashion Design
B.Web Design
C. Graphic Design
D. Industrial Design

32. ANSWER : Industrial design
Dieter Rams gained fame for designing a
large number of consumer products , such
as record players , coffee makers ,
calculators or audio/visual equipment.
Many of his designs are displayed in
museums around the world.

33. In childhood Dieter was deeply
impressed by which of his relative?
A. His father an opera singer
B. His sister a photographer
C. His mother a costume
designer
D. His grandfather a carpenter

34. ANSWER:HIS GRANDFATHER A
CARPENTER
Dieter Rams as born May 20,1932 in
Wiesbaden, Germany .As a boy he
loved to watch his grandfather at
work as a carpenter. In 1947 he
began studies in architecture and
interior decoration at Wiesbaden
School of Art and later interrupted
his studies to become an apprentice
carpenter.

35. As a designer-which German
company is Dieter most closely
associated with?
A. Procter and Gamble
B. Braun
C. Philips
D. Sony

36. ANSWER:BRAUN
Dieter Ram was Chief of Design
for Braun from 1961 to 1995.
Among many other products =,
he was responsible for the
famous SK-4 record player and
the renowned D-series of 35 mm
film slide projectors.

37. One of Ram’s most renowned
projects was the radio phonosuper
SK4 in 1956.What nickname earned?
A. Cinderella’s shoe
B. Rempelstiltskin’s spinning
wheel
C. Rapunzel’s hair
D. Snow White’s coffin

38. Which is NOT one of the principles
of “good design” of Rams?
A. Good design is related to
expensive materials
B. Good design is as little as
possible
C. Good design is honest
D. Good design is through
down to the last detail

39. ANSWER:GOOD DESIGN IS
RELATEDTO EXPENSIVE
MATERIAL

40. THANKYOU