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By: Mani P. Mishra
P.S. No: 20003156
Contents
 Management
 Types & Functions
 Financial Management
 Accounting Cycles
 Ratio Analysis
 Marketing Management
 New Product Development
 Implementation
Management Introduction
 Business: A business is an organization
involved in the trade of goods, services, or
both to consumers.
 Organization: An organization is an
association which have a collective goal.
 Management: The efficient and effective
operation of a business, and study of this
subject, is called management.
Types of Management
Financial management
Human resource management
Marketing management
Production management
Operations management
Strategic management
Service management
Information technology management
M
A
N
A
G
E
M
E
N
T
Functions of Management
 Planning: Deciding what needs to happen in
the future and generating plans for action.
 Organizing: Making sure the human and
nonhuman resources are put into place
 Coordinating: Creating a structure through
which an organization's goals can be
accomplished.
 Commanding: Determining what must be
done in a situation and getting people to do it.
 Controlling: Checking progress against plans.
Accounting
Financial
Accounting
Management
Accounting
Tax
Accounting
Environmental
Accounting
Social
Accounting
Forensic
Accounting
Branches of
Accounting
Financial Management
Financial
Instruments
Financial
Institutions
Financial
Markets
11-Jan-15 balkrishnaparab@jbims.edu 7
Promises
Funds
Accounting Cycle
Ratio Analysis
Ratio
Analysis
Horizontal
Analysis
Vertical
Analysis
Benchmarking
Different Ratios:
Ratio
Analysis
Liquidity
Efficiency
Solvency
Profitability
Marketing Management
1/11/2015 12
Industry
(a collection
of sellers)
Market
(a collection
of Buyers)
Goods/services
Money
Communication
Information
Marketing Management
Philosophies
1/11/2015 13
Competing
Philosophies
Production
Selling
Marketing
Societal Marketing
Product
New Product Development
 Market analysis
 Technical analysis
 Financial analysis
 Environmental and socio- economic
analysis
Product Life Cycle and Pricing
Implementation
 Delegation of responsibility at the
workplace
SDP Program @ mani

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