Leading Organisation Dynamic

1. I P M I – I n t e r n a t i o n a l B u s i n e s s S c h o o l – I n d o n e s i a
L e a d i n g O r g a n i z a t i o n D y n a m i c s - A n d r e V i n c e n t W e n a s , M M , M B A .
The IntensCare Product Development Team
By Muhammad Hanif IPMI EMBA 15221023
Leading Organization Dynamic

2. I P M I – I n t e r n a t i o n a l B u s i n e s s S c h o o l – I n d o n e s i a
L e a d i n g O r g a n i z a t i o n D y n a m i c s - A n d r e V i n c e n t W e n a s , M M , M B A .
MediSys, a private held US-based medical devices manufacturer, is developing
IntensCare
IntensCare, a technology that personalizes ICU care and relay patient
information to necessary medical staff when needed.
MediSys has invested $20.5 million in the development of IntensCare, which the
success or failure of this project will have significant affect on the company’s
bottom line.
The company took a new effort to how this product would be developed, with
one team made up of specialist from each department.
The team was pressured by a deadline, brought upon by competitors

3. I P M I – I n t e r n a t i o n a l B u s i n e s s S c h o o l – I n d o n e s i a
L e a d i n g O r g a n i z a t i o n D y n a m i c s - A n d r e V i n c e n t W e n a s , M M , M B A .

4. I P M I – I n t e r n a t i o n a l B u s i n e s s S c h o o l – I n d o n e s i a
L e a d i n g O r g a n i z a t i o n D y n a m i c s - A n d r e V i n c e n t W e n a s , M M , M B A .
Organization Chart

5. I P M I – I n t e r n a t i o n a l B u s i n e s s S c h o o l – I n d o n e s i a
L e a d i n g O r g a n i z a t i o n D y n a m i c s - A n d r e V i n c e n t W e n a s , M M , M B A .
The IntensCare product development team is facing a number of issues :
Team
Structure
The integration of cross-functional development team and a parallel development
process cause significant challenges.
Team members still think and act like they are part of a sequential
development process (the old NPD process).
Time
Constraint
The release date of IntensCare is approaching quickly.
IntensCare must be launched before the release of the competing models in
order to be successful in the market.
Lack of
leadership
Ineffective leadership, poor change management, and early challenges
caused mistrusted with the team to develop into substantial personal
conflicts.
Several team members frustrated to the point of resigning.
Communica
tion
Key team member are withholding information in order to avoid
confrontation and unproductive conflict
This resulting in misconceptions of the progress of IntensCare Development
Inconsistent
Drivers
Product development team member are motivated by different goals

6. I P M I – I n t e r n a t i o n a l B u s i n e s s S c h o o l – I n d o n e s i a
L e a d i n g O r g a n i z a t i o n D y n a m i c s - A n d r e V i n c e n t W e n a s , M M , M B A .
The IntensCare product development team is facing a number of issues caused by
company-wide changes in team structures and processes as well as the IntensCare’s
aggressive business plan
Product Failure
• Failure to produce a competitive product by August 2009 will
destroy MediSys’s reputation
Team Failure
• If the team fails, the possibility of promotion for individual
members will be less likely.

7. I P M I – I n t e r n a t i o n a l B u s i n e s s S c h o o l – I n d o n e s i a
L e a d i n g O r g a n i z a t i o n D y n a m i c s - A n d r e V i n c e n t W e n a s , M M , M B A .
Lack of coordination between the team members.
Slow decision making process.
Software developed overseas was notoriously problematic inthe medical
diagnostics field.
They emphasized more on modular design which delayed theproduction
process.
They lacked direction, they were working for two bosses, andthey didn't trust
each other to get the job done.
BAD PRACTICES

8. I P M I – I n t e r n a t i o n a l B u s i n e s s S c h o o l – I n d o n e s i a
L e a d i n g O r g a n i z a t i o n D y n a m i c s - A n d r e V i n c e n t W e n a s , M M , M B A .
They need to develop Employee reward structure whichwould motivate people.
Centralized information system should be designed so thatteam members can
upload there information.
Effective input plan should be converted into effiecient plans.
They should work on basic design and provide modular designin next version.
Internal conflicts should be resolved so that there is noconflict between executive ,
marketing manager and coreteam member.
REMEDIES

9. I P M I – I n t e r n a t i o n a l B u s i n e s s S c h o o l – I n d o n e s i a
L e a d i n g O r g a n i z a t i o n D y n a m i c s - A n d r e V i n c e n t W e n a s , M M , M B A .
Major renovations are required to ensure the success of the IntensCare product
development team.
When working on the high complexity projects, problem like those listed below
should be addressed as soon as the arise in order to prevent complications so
close project deadline.
Communication
Established
norms early on
More democratic
decision making

10. I P M I – I n t e r n a t i o n a l B u s i n e s s S c h o o l – I n d o n e s i a
L e a d i n g O r g a n i z a t i o n D y n a m i c s - A n d r e V i n c e n t W e n a s , M M , M B A .
FINISH