1. Case Study Analysis Of A
Company: MediSys Corp.
-Launch of IntenseCare
Monitoring System.
Made By:- Nidhi Ladha
Deepali Saxena
C. Rajesh Reddy
Utkarsh Bafna
Murugeshan Thevar
Ria Shroff
Dhruvang Gokani
2. Flow of the Presentation
1.
• Introduction
2.
• History of the company
3. • Mission of Medisys
4. • Protagonists
5. • Facts of the case
6. • Assumptions
7. • Strategy applied
8. • Issues
9. • Solution by top level management
10 • Solutions
11 • Conclusion
7. Assumptions
– Merz thought that if competitors product and
IntenseCare’s product were to be launched in a day’s
difference, her company would not be able to sustain it.
– The cross functional teams and speeding up the process
of product development would probably face the
competitors.
– Mukherjee texted there are bigger problems about to
come.
– Fear of not meeting the deadlines for product launch.
9. Our solutions :
Conducting training sessions for the employees to improve the
efficiency and a competitive advantage should be developed by the
employees.
Strategy applied by Company: Appointment of the new
President.
Fasten the new product development team process by forming
a new core functional team.
Issue 1:
Competitors Product and IntenseCare’s product were to be
launched in a day’s difference .
10. Our solutions: Training
towards BHAG.
Strategy applied by Company: the new president
integrated all the domain and formed a new executive
team.
Issue 2: Managers of various departments were only
concerned about their own department and not for the
company as a whole.
11. Our solutions: Frequent meetings
between employees and manager.
Strategy applied by Company:
Designating a project leader for every
core team for mediating.
Issue 3: Lack of trust and communication
between the employee and manager.
12. Our solutions: Increase in the Working
Hours and technological upgradation.
Strategy applied by Company: No measure
was taken by the company.
Issue 4: Recession:- Overburden of work to
existing employees.
13. Our solutions: Training and motivating
the employees, appraisals techniques.
Strategy applied by Company: No
strategy applied.
Issue 5: Lack of self confidence and team work
during difficult times and handling pressures.
14. Our solutions: Organizing Art of living
and Employee Engagement programs.
Strategy applied by Company:
Frequent brainstorming sessions were
held in the company
Issue 6: Lack of coordination and hateredness
between employees.
15. Our solutions: Whistle Blower
Policy can be initiated.
Strategy applied by Company: No
Steps Taken towards this issue.
Issue 7: Grapevine communication
16. Our solutions: A strategic plan should
be adopted i.e SMART GOAL
Strategy applied by Company: Proper
delegation of work to various teams
via channel
Issue 8: No strategic planning.
MediSys Corp. is a U.S based private medical device manufacturer founded in 2002.
The company had a enormous growth rate.
Within 6 years- 1750 employees employed.
Manufacturing units- medical monitoring system for the hospital segment.
2 highly successful products: pulmonary and renal monitoring
Entrepreneurial culture of the company was efficient which led to innnovative ideas and new products.
Change of culture: Change of teams wherein employees were shifted from cross functional to parallel development teams which led to loss of control and was quite challenging.
Lack of time management and meeting the deadlines.
Intense pressure to employees.
Tough competitors
Interpersonal conflicts between all employees.
Bhag – big hairy audacious goal
SMART GOAL :- Specific , measurable , attainable , reliable , time bound goal
After all these issues faced by the company, the case study was ended with the situation wherein merz had heard about her herself, her leadership while one of her teammate was talking about her behind her back.After hearing this she was in a great dilemma whether she should give her resignation or she should face the situation and stay back.
So, according to us, merz should stay back in the company and face the situation cleverly and talk to her teammates about it. She should take a feedback about her and try to change her leadership style. This would definitely be apppreciated by all her teammates.
So after seeing everything we’ve come to a conclusion that the company lacked a HR department. The Hr department is very essential in every firm. The duties of the managers in the HR department are:
