This document discusses the need for strategic change in organizations. It argues that companies should not rely on past practices or benchmarks, but should invent new practices to differentiate themselves from competitors. Quotes emphasize that the goal of strategy should be to set one's business apart by doing something unique, rather than simply trying to be better than others. The document suggests businesses should focus on fulfilling unmet customer needs rather than copying what competitors offer. It concludes by stating that strategic change requires a shift in focus and a collaborative effort.

1. Strategic Change
Manimohan -December 2012

2. Why Change?
Because we cannot leave our future success to chance!

3. KPI & the big picture
Do we think about why we are doing what we are doing?
“Definition of Insanity – Doing the same thing over and over
again and expecting different results” – Albert Einstein

4. Forget the Benchmarks
“Why are we so often satisfied with ‘best practice’, when we
should be inventing bold new practices” – Gary Hamel
“There is nothing as useless as doing efficiently that which
should not be done at all” – Peter Drucker

5. Don’t be better – be different!
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“Strategy is about setting yourself apart from the competition.
It’s not a matter of being better at what you do – it’s a matter
of being different at what you do” – Michael Porter
“You don’t want to be the best of the best. You want to
be the only one who does what you do” – Jerry Garcia

6. Don’t be better – be different!
Customer Wants

7. Don’t be better – be different!
Your Product/Service
Customer Wants

8. Don’t be better – be different!
Your Product/Service
Customer Wants
Competitiors Product/Service
Source: Prof. Joe Urbany, University of Notre Dame

9. The difference between ordinary and extraordinary ?
ordinary
extraordinary
That little extra

10. Change of focus

11. Together we can do it!

12. Thank you for your attention