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Question 1
· The triple bottom line approach involves measuring
business success of sustainable businesses and sustainable
economic development in terms of:
·
·
· economic, legal, and environmental sustainability.
·
·
· economic, ethical, and environmental sustainability.
·
·
· economic, legal, and competitive sustainability.
·
·
· legal, competitive, and environmental sustainability.
·
Question 2
· The three goals of sustainable development that include
economic, environmental, and ethical sustainability are referred
to as the:
·
·
· tripartite goals.
·
·
· three pillars of sustainability.
·
·
· three pronged charter.
·
·
· shoulders of sustainability.
·
Question 3
· Which of the following responsibilities entails an incentive
to redesign products so that they can be recycled efficiently and
easily?
·
·
· Cradle-to-grave
·
·
· Backcasting
·
·
· Cradle-to-cradle
·
·
· Eco-efficiency
·
Question 4
· Knowing what the future must be, creative businesses then
look backwards and determine what must be done to arrive at
that future. This process is known as:
·
·
· backward integration.
·
·
· forecasting.
·
·
· forward integration.
·
·
· backcasting.
·
Question 5
· "Closed-loop" production seeks to integrate what is
presently waste back into production. In an ideal situation, the
waste of one firm becomes the resource of another, and such
synergies can create eco-industrial parks. This principle is often
referred to as:
·
·
· biomimicry.
·
·
· eco-efficiency.
·
·
· biosynergy.
·
·
· backcast.
·
Question 6
Explain the concept of eco-efficiency, biomimicry,
and cradle-to-cradle responsibility. Your response should
be at least 200 words in length.
Question 7
· Philosophers distinguish between three different
types of responsibilities, on a scale from more to less
demanding or binding. Explain these responsibilities. Your
response should be at least 200 words in
length. assessment/attempt/take/essay.js
· IE
BBA 4751, Business Ethics 1
UNIT VIII STUDY GUIDE
Business and the Environment
Course Learning Outcomes for Unit VIII
Upon completion of this unit, students should be able to:
1. Explain how environmental challenges can create business
opportunities.
2. Describe a range of values that play a role in environmental
decision
making.
3. Explain the difference between market-based and regulatory-
based
environmental policies.
4. Describe business’ environmental responsibilities that flow
from each
approach.
5. Identify the inadequacies of sole reliance on a market-based
approach.
6. Identify the inadequacies of regulatory-based environmental
policies.
7. Define and describe sustainable development and sustainable
business.
8. Highlight the business opportunities associated with a move
towards
sustainability and describe the sustainable principles of eco-
efficiency,
biomimicry, and service.
9. Explain why ethics is important in the business environment.
Unit Lesson
If it is true that the way business has been conducted over the
last two
centuries has brought us against the biophysical limits of the
earth’s capacity
to support all human life, then we have an ethical obligation to
explore
alternatives. “The major ethical question of this chapter is what
responsibilities
contemporary businesses have regarding the natural
environment” (Hartman,
DesJardins, & MacDonald, 2014, p. 478).
“There is a tendency to believe that environmental challenges
always create a
burden on business and that environmental and business
interests are always
in conflict” (Hartman et al., 2014, p. 477). However, there is a
nascent school
of thought that we have entered a sustainability revolution (i.e.,
an age where
creating environmentally and economically sustainable products
and services
is creating unlimited business opportunities).
The concept of “sustainable business and sustainable economic
development
seek to create new ways of doing business in which business
success is
measured in terms of economic, ethical, and environmental
sustainability,
sometimes called the triple bottom line approach” (Hartman et
al., 2014,
p. 478).
In order to help plan for environmental sustainability, some
firms engage in a
technique called backcasting. The idea is to predict the future
after emerging
from a sustainability revolution and then looking backward in
time to
implement that vision. It is, in essence, the acknowledgement
that a
sustainable business must use resources and produce wastes at
rates that do
not jeopardize long-term human wellbeing by exceeding the
earth’s capacity
to renew the resources and absorb the wastes.
Reading
Assignment
Chapter 9:
Business and
Environmental
Sustainability, pp. 475-497
Suggested Reading
See information below.
BBA 4751, Business Ethics 2
However, the concerns about environmental sustainability are
not limited to
the human realm. Another set of values to be considered
involves the moral
status of animals and other living beings. If it is true that many
animals are
conscious entities who feel pain and possess many aspects of
self-
determination, then a cogent argument can be made for moral
standing and
ethical treatment for these creatures. One challenge for this
position is that
such standing has significant economic and viability
implications for many
businesses.
There are three prescribed approaches to evaluating
environmental
sustainability, resource allocation, and the obligations they
place on
businesses. The first is the market approach, which at its core,
maintains
that economic forces of supply and demand are sufficient to
regulate the
consumption and distribution of natural resources.
Unfortunately, as with the
economic model of corporate social responsibility in Unit VII,
there are many
examples of market failures in the recent past that cast doubt on
that
approach’s ability to ensure sustainable business practices.
Some industry specific policies have been proposed to augment
the market
approach, and those related to the auto industry include such
elements as
restricting SUV sales, increasing taxes on gasoline, and treating
SUVs as
cars instead of light trucks in calculating Corporate Automotive
Fuel
Efficiency (CAFÉ) standards.
The bottom line in this context is that markets are incomplete in
their
approach to the overall social good. In other words, what is
good and
rational for a collection of individuals is rarely what is good
and rational for a
society as a whole.
The second approach to environmental sustainability, resource
allocation,
and the associated is the regulatory approach.
A broad consensus emerged in the United States in the 1970s
that
considered unregulated markets an inadequate approach to
environmental
challenges. “Much of the most significant environmental
legislation in the
United States was enacted during the 1970’s. The Clean Air Act
of 1970,
Federal Water Pollution Act of 1972 (amended and renewed as
the Clean
Water Act of 1977), and the Endangered Species Act of 1973”
(Hartman et
al., 2014, p. 486).
“Before this legislation was enacted, the primary legal avenue
open for
addressing environmental concerns was tort law. Only
individuals who could
prove that they had been harmed by pollution could raise legal
challenges to
air and water pollution” (Hartman et al., 2014, p. 486). The
laws enacted
during the 1970s shifted the burden from those threatened with
harm to
those who would cause the harm.
However, several problems suggest that the regulatory approach
will prove
inadequate over the long term. “First, it underestimates the
influence that
business can have in establishing the law. Second, this approach
also
underestimates the ability of business to influence consumer
choice. Further,
if we rely on the law to protect the environment, environmental
protection will
extend only as far as the law extends” (Hartman et al., 2014, pp.
487 & 488).
Recall the limits of the law in Unit I.
The third approach to environmental sustainability and resource
allocation is
the sustainability approach. This conception combines financial
opportunities
with environmental and ethical responsibilities. The three goals
of this
BBA 4751, Business Ethics 3
initiative (economic, environmental, and ethical sustainability)
are often
referred to as the three pillars of sustainability. Assessing
business activity
along these three lines is often referred to as the triple bottom
line.
Sustainability is a prudent long-term strategy because
1. Firms that do no adapt to the decreasing availability of
resources and
increasing demand risk their own survival.
2. The huge unmet market potential among the world’s
developing
economies can only be met in sustainable ways.
3. Significant cost savings can be achieved through sustainable
practices
including savings on energy use and waste disposal.
4. Businesses that are ahead of the sustainability curve will both
have an
advantage serving environmentally conscious consumers and
enjoy a
competitive advantage attracting workers who will take pride
and
satisfaction in working for progressive firms.
All of the benefits arise from a mindset of eco-efficiency (i.e.,
the efficiency in
using natural resources).
One final concept in the sustainability discussion is the
elimination of waste
rather than the reduction of those byproducts. That concept is
referred to as
biomimicry because it mimics natural processes, such as the
decay of
leaves into nutrients for the soil that plants absorb for food and
whose
existence both cleans the air of CO2 and/or provides a transfer
of energy to
animals that ingest the plants.
It is possible that duplicating this natural cycle for man-made
products could
be the ultimate goal and long-term solution for environmental
sustainability.
Reference
Hartman, L. P., DesJardins, J., & MacDonald, C. (2014).
Business ethics:
Decision making for personal integrity & social responsibility
(3rd ed.).
New York, NY: McGraw-Hill.
Suggested Reading
Click here to access the PDF of the Chapter 9 Presentation.
Black, J. (2003, Summer). Extending the rights of personhood,
voice, and life to
sensate others: a homology of right to life and animal rights
rhetoric.
Communication Quarterly, 51(3), 312-331.
Garde, A. (2009). Sustainable by design? Insights from U.S.
LEED-ND pilot
projects. Journal of the American Planning Association, 75(4),
424-440.
Schofer, E., & Granados, F. J. (2006). Environmentalism,
globalization and
national economies, 1980-2000. Social Forces, 85(2), 965-991.
https://online.columbiasouthern.edu/CSU_Content/courses/Busi
ness/BBA/BBA4751/14N/UnitVIII_Chapter9_Presentation.pdf
BBA 4751, Business Ethics 1
UNIT VII STUDY GUIDE
Corporate Social Responsibility
Course Learning Outcomes for Unit VII
Upon completion of this unit, students should be able to:
1. Define corporate social responsibility.
2. Describe and evaluate the economic model of corporate social
responsibility.
3. Distinguish key components of the term responsibility.
4. Describe and evaluate the philanthropic model of corporate
social
responsibility.
5. Describe and evaluate the social web model of corporate
social
responsibility.
6. Describe and evaluate the integrative model of corporate
social
responsibility.
7. Explain the role of reputation management as motivation
behind CSR.
8. Evaluate the claims that CSR is “good” for business.
Unit Lesson
This unit addresses the questions of whether businesses have
any social
responsibilities, and if so, how firms can meet and evidence
their fulfillment of
this responsibility.
From an economic perspective, a business is an institution that
exists to
produce goods and services in a supply and demand
arrangement. By
engaging in this activity, the business creates jobs and wealth
that benefits
those beyond itself (i.e., society as a whole).
The term corporate social responsibility (CSR) refers to the
responsibilities
that a business has to the surrounding society. Before exploring
various
approaches to CSR, it is valuable to understand the concept and
relation
between ethics and social responsibility.
The concept of responsibility can pertain to a person that is
reliable or
trustworthy, or it can be attributed to something that is a cause
for an event or
action. Alternatively, the concept can be an effort to attribute
liability or
accountability for some event or action, which creates an
obligation to restore
the status quo.
The relevance of these concepts to CSR is that they entail
accountability for
businesses. Specifically, they identify actions for which a
business can be
held accountable, as well as consideration of society’s interests
(i.e., those
that should restrict a business’ activities).
Our textbook identifies three types of responsibilities and
places them on a
scale (ranked by importance of the expectation) in terms of
society’s
expectations for a firm’s activities.
Reading
Assignment
Chapter 5:
Corporate Social
Responsibility,
pp. 211-236
Suggested Reading
See information below.
BBA 4751, Business Ethics 2
1. the responsibility not to cause harm to others,
2. to prevent harm even in those cases where one is not the
cause, and
3. to do good (i.e., volunteer and charitable work).
Assuming that it is true that businesses have responsibilities
beyond making
profits for shareholders, there are four primary theories of CSR:
economic,
philanthropic, social web, and integrative.
According to the economic model of CSR, a business’ sole duty
is to fulfill
the economic functions businesses were designed to serve.
Hence, the
social responsibility of business managers is simply to pursue
profit within
the law.
The philanthropic model of CSR holds that a business is free to
contribute to
social causes as a matter of philanthropy, but it has no strict
obligation to
contribute to those causes. However, it is maintained that
businesses should
be encouraged to contribute to society in ways that go beyond
the narrow
obligations of law and economics.
The motivation for a business to adopt the philanthropic CSR
model can be
attributed to the prospective positive public relations it entails,
for tax
benefits, and/or for the goodwill it can build within the
community.
From the perspective of the philanthropic model, philanthropy
done for
financial reasons is not fully ethical and not truly an act of
social
responsibility.
The social web model of CSR views a business as a citizen of
the society in
which it operates; therefore, the business is expected to conform
to the
normal ethical duties and obligations of all members of that
group.
Such ethical duties include respecting basic human rights and
the obligation
to cause no harm, even if it is at the cost of profits. Additional
basic rights
include an employee’s right to a safe and healthy workplace, the
right to
privacy, and the right to due process. Consumers’ basic rights
include the
right to safe products and truthful advertising.
The integrative model of CSR states that organizations pursue
social ends
as the core of their mission, such as non-governmental
organizations,
professional organizations, schools, colleges, and many
government
agencies. However, this approach is not limited to non-profits.
Some for-
profit organizations have social goals as a central part of their
strategic
mission too.
Sustainability in the context of CSR states that ethical goals
should be at the
heart of every corporate mission. However, sustainability is
sometimes
viewed as an extreme position in that it can be interpreted to
mean that a
firm’s financial goals must be balanced against, and perhaps
even over-
ridden by, environmental considerations.
Each of the above-described CSR models includes the idea of a
stakeholder. Stakeholder theory is the idea that every business
decision
affects a wide variety of people, benefiting some and imposing
costs on
others.
BBA 4751, Business Ethics 3
The economic model argues that the firm should be managed for
the sole
benefit of stockholders. However, stakeholder theory argues
that this is an
inadequate understanding of business. Instead, stakeholder
theory
maintains that the narrow economic model fails both as an
accurate
descriptive and as a reasonable normative account of business
management.
In terms of CSR and its value to business, there is some
evidence that good
ethics is good business. However, the impact is difficult to
measure and
some advise that business should be cautious about investing in
CSR when
consumers are not willing to pay higher prices to support that
investment.
Reference
Hartman, L. P., DesJardins, J., & MacDonald, C. (2014).
Business ethics:
Decision making for personal integrity & social responsibility
(3rd ed.).
New York, NY: McGraw-Hill.
Suggested Reading
Click here to access the PDF of the Chapter 5 Presentation.
Kleine, A., & von Hauff, M. (2009, April). Sustainability-driven
implementation of
corporate social responsibility: application of the integrative
sustainability triangle. Journal of Business Ethics, Supplement,
(85),
517-533.
Pava, M. L., & Krausz, J. (1997, February). Criteria for
evaluating the
legitimacy of corporate social responsibility. Journal of
Business Ethics,
16(3), 337-347.
Verbeke, A., & Tung, V. (2013, February). The future of
stakeholder theory: a
temporal perspective. Journal of Business Ethics , 112(3), 529-
543.
https://online.columbiasouthern.edu/CSU_Content/courses/Busi
ness/BBA/BBA4751/14N/UnitVII_Chapter5_Presentation.pdf

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  • 1. Question 1 · The triple bottom line approach involves measuring business success of sustainable businesses and sustainable economic development in terms of: · · · economic, legal, and environmental sustainability. · · · economic, ethical, and environmental sustainability. · · · economic, legal, and competitive sustainability. · · · legal, competitive, and environmental sustainability. · Question 2 · The three goals of sustainable development that include economic, environmental, and ethical sustainability are referred to as the: · · · tripartite goals. · · · three pillars of sustainability. · · · three pronged charter. · · · shoulders of sustainability. ·
  • 2. Question 3 · Which of the following responsibilities entails an incentive to redesign products so that they can be recycled efficiently and easily? · · · Cradle-to-grave · · · Backcasting · · · Cradle-to-cradle · · · Eco-efficiency · Question 4 · Knowing what the future must be, creative businesses then look backwards and determine what must be done to arrive at that future. This process is known as: · · · backward integration. · · · forecasting. · · · forward integration. · · · backcasting. · Question 5 · "Closed-loop" production seeks to integrate what is
  • 3. presently waste back into production. In an ideal situation, the waste of one firm becomes the resource of another, and such synergies can create eco-industrial parks. This principle is often referred to as: · · · biomimicry. · · · eco-efficiency. · · · biosynergy. · · · backcast. · Question 6 Explain the concept of eco-efficiency, biomimicry, and cradle-to-cradle responsibility. Your response should be at least 200 words in length. Question 7 · Philosophers distinguish between three different types of responsibilities, on a scale from more to less demanding or binding. Explain these responsibilities. Your response should be at least 200 words in length. assessment/attempt/take/essay.js · IE BBA 4751, Business Ethics 1
  • 4. UNIT VIII STUDY GUIDE Business and the Environment Course Learning Outcomes for Unit VIII Upon completion of this unit, students should be able to: 1. Explain how environmental challenges can create business opportunities. 2. Describe a range of values that play a role in environmental decision making. 3. Explain the difference between market-based and regulatory- based environmental policies. 4. Describe business’ environmental responsibilities that flow from each approach. 5. Identify the inadequacies of sole reliance on a market-based approach. 6. Identify the inadequacies of regulatory-based environmental policies. 7. Define and describe sustainable development and sustainable business. 8. Highlight the business opportunities associated with a move towards sustainability and describe the sustainable principles of eco- efficiency,
  • 5. biomimicry, and service. 9. Explain why ethics is important in the business environment. Unit Lesson If it is true that the way business has been conducted over the last two centuries has brought us against the biophysical limits of the earth’s capacity to support all human life, then we have an ethical obligation to explore alternatives. “The major ethical question of this chapter is what responsibilities contemporary businesses have regarding the natural environment” (Hartman, DesJardins, & MacDonald, 2014, p. 478). “There is a tendency to believe that environmental challenges always create a burden on business and that environmental and business interests are always in conflict” (Hartman et al., 2014, p. 477). However, there is a nascent school of thought that we have entered a sustainability revolution (i.e., an age where creating environmentally and economically sustainable products and services is creating unlimited business opportunities). The concept of “sustainable business and sustainable economic development seek to create new ways of doing business in which business success is
  • 6. measured in terms of economic, ethical, and environmental sustainability, sometimes called the triple bottom line approach” (Hartman et al., 2014, p. 478). In order to help plan for environmental sustainability, some firms engage in a technique called backcasting. The idea is to predict the future after emerging from a sustainability revolution and then looking backward in time to implement that vision. It is, in essence, the acknowledgement that a sustainable business must use resources and produce wastes at rates that do not jeopardize long-term human wellbeing by exceeding the earth’s capacity to renew the resources and absorb the wastes. Reading Assignment Chapter 9: Business and Environmental Sustainability, pp. 475-497 Suggested Reading See information below.
  • 7. BBA 4751, Business Ethics 2 However, the concerns about environmental sustainability are not limited to the human realm. Another set of values to be considered involves the moral status of animals and other living beings. If it is true that many animals are conscious entities who feel pain and possess many aspects of self- determination, then a cogent argument can be made for moral standing and ethical treatment for these creatures. One challenge for this position is that such standing has significant economic and viability implications for many businesses. There are three prescribed approaches to evaluating environmental sustainability, resource allocation, and the obligations they place on businesses. The first is the market approach, which at its core, maintains that economic forces of supply and demand are sufficient to regulate the consumption and distribution of natural resources. Unfortunately, as with the economic model of corporate social responsibility in Unit VII, there are many examples of market failures in the recent past that cast doubt on
  • 8. that approach’s ability to ensure sustainable business practices. Some industry specific policies have been proposed to augment the market approach, and those related to the auto industry include such elements as restricting SUV sales, increasing taxes on gasoline, and treating SUVs as cars instead of light trucks in calculating Corporate Automotive Fuel Efficiency (CAFÉ) standards. The bottom line in this context is that markets are incomplete in their approach to the overall social good. In other words, what is good and rational for a collection of individuals is rarely what is good and rational for a society as a whole. The second approach to environmental sustainability, resource allocation, and the associated is the regulatory approach. A broad consensus emerged in the United States in the 1970s that considered unregulated markets an inadequate approach to environmental challenges. “Much of the most significant environmental legislation in the United States was enacted during the 1970’s. The Clean Air Act of 1970, Federal Water Pollution Act of 1972 (amended and renewed as the Clean Water Act of 1977), and the Endangered Species Act of 1973”
  • 9. (Hartman et al., 2014, p. 486). “Before this legislation was enacted, the primary legal avenue open for addressing environmental concerns was tort law. Only individuals who could prove that they had been harmed by pollution could raise legal challenges to air and water pollution” (Hartman et al., 2014, p. 486). The laws enacted during the 1970s shifted the burden from those threatened with harm to those who would cause the harm. However, several problems suggest that the regulatory approach will prove inadequate over the long term. “First, it underestimates the influence that business can have in establishing the law. Second, this approach also underestimates the ability of business to influence consumer choice. Further, if we rely on the law to protect the environment, environmental protection will extend only as far as the law extends” (Hartman et al., 2014, pp. 487 & 488). Recall the limits of the law in Unit I. The third approach to environmental sustainability and resource allocation is the sustainability approach. This conception combines financial opportunities with environmental and ethical responsibilities. The three goals of this
  • 10. BBA 4751, Business Ethics 3 initiative (economic, environmental, and ethical sustainability) are often referred to as the three pillars of sustainability. Assessing business activity along these three lines is often referred to as the triple bottom line. Sustainability is a prudent long-term strategy because 1. Firms that do no adapt to the decreasing availability of resources and increasing demand risk their own survival. 2. The huge unmet market potential among the world’s developing economies can only be met in sustainable ways. 3. Significant cost savings can be achieved through sustainable practices including savings on energy use and waste disposal. 4. Businesses that are ahead of the sustainability curve will both have an advantage serving environmentally conscious consumers and enjoy a competitive advantage attracting workers who will take pride and satisfaction in working for progressive firms.
  • 11. All of the benefits arise from a mindset of eco-efficiency (i.e., the efficiency in using natural resources). One final concept in the sustainability discussion is the elimination of waste rather than the reduction of those byproducts. That concept is referred to as biomimicry because it mimics natural processes, such as the decay of leaves into nutrients for the soil that plants absorb for food and whose existence both cleans the air of CO2 and/or provides a transfer of energy to animals that ingest the plants. It is possible that duplicating this natural cycle for man-made products could be the ultimate goal and long-term solution for environmental sustainability. Reference Hartman, L. P., DesJardins, J., & MacDonald, C. (2014). Business ethics: Decision making for personal integrity & social responsibility (3rd ed.). New York, NY: McGraw-Hill. Suggested Reading
  • 12. Click here to access the PDF of the Chapter 9 Presentation. Black, J. (2003, Summer). Extending the rights of personhood, voice, and life to sensate others: a homology of right to life and animal rights rhetoric. Communication Quarterly, 51(3), 312-331. Garde, A. (2009). Sustainable by design? Insights from U.S. LEED-ND pilot projects. Journal of the American Planning Association, 75(4), 424-440. Schofer, E., & Granados, F. J. (2006). Environmentalism, globalization and national economies, 1980-2000. Social Forces, 85(2), 965-991. https://online.columbiasouthern.edu/CSU_Content/courses/Busi ness/BBA/BBA4751/14N/UnitVIII_Chapter9_Presentation.pdf BBA 4751, Business Ethics 1 UNIT VII STUDY GUIDE Corporate Social Responsibility
  • 13. Course Learning Outcomes for Unit VII Upon completion of this unit, students should be able to: 1. Define corporate social responsibility. 2. Describe and evaluate the economic model of corporate social responsibility. 3. Distinguish key components of the term responsibility. 4. Describe and evaluate the philanthropic model of corporate social responsibility. 5. Describe and evaluate the social web model of corporate social responsibility. 6. Describe and evaluate the integrative model of corporate social responsibility. 7. Explain the role of reputation management as motivation behind CSR. 8. Evaluate the claims that CSR is “good” for business. Unit Lesson This unit addresses the questions of whether businesses have any social responsibilities, and if so, how firms can meet and evidence their fulfillment of this responsibility. From an economic perspective, a business is an institution that
  • 14. exists to produce goods and services in a supply and demand arrangement. By engaging in this activity, the business creates jobs and wealth that benefits those beyond itself (i.e., society as a whole). The term corporate social responsibility (CSR) refers to the responsibilities that a business has to the surrounding society. Before exploring various approaches to CSR, it is valuable to understand the concept and relation between ethics and social responsibility. The concept of responsibility can pertain to a person that is reliable or trustworthy, or it can be attributed to something that is a cause for an event or action. Alternatively, the concept can be an effort to attribute liability or accountability for some event or action, which creates an obligation to restore the status quo. The relevance of these concepts to CSR is that they entail accountability for businesses. Specifically, they identify actions for which a business can be held accountable, as well as consideration of society’s interests (i.e., those that should restrict a business’ activities). Our textbook identifies three types of responsibilities and places them on a scale (ranked by importance of the expectation) in terms of
  • 15. society’s expectations for a firm’s activities. Reading Assignment Chapter 5: Corporate Social Responsibility, pp. 211-236 Suggested Reading See information below. BBA 4751, Business Ethics 2 1. the responsibility not to cause harm to others, 2. to prevent harm even in those cases where one is not the cause, and 3. to do good (i.e., volunteer and charitable work). Assuming that it is true that businesses have responsibilities beyond making profits for shareholders, there are four primary theories of CSR: economic,
  • 16. philanthropic, social web, and integrative. According to the economic model of CSR, a business’ sole duty is to fulfill the economic functions businesses were designed to serve. Hence, the social responsibility of business managers is simply to pursue profit within the law. The philanthropic model of CSR holds that a business is free to contribute to social causes as a matter of philanthropy, but it has no strict obligation to contribute to those causes. However, it is maintained that businesses should be encouraged to contribute to society in ways that go beyond the narrow obligations of law and economics. The motivation for a business to adopt the philanthropic CSR model can be attributed to the prospective positive public relations it entails, for tax benefits, and/or for the goodwill it can build within the community. From the perspective of the philanthropic model, philanthropy done for financial reasons is not fully ethical and not truly an act of social responsibility. The social web model of CSR views a business as a citizen of the society in which it operates; therefore, the business is expected to conform
  • 17. to the normal ethical duties and obligations of all members of that group. Such ethical duties include respecting basic human rights and the obligation to cause no harm, even if it is at the cost of profits. Additional basic rights include an employee’s right to a safe and healthy workplace, the right to privacy, and the right to due process. Consumers’ basic rights include the right to safe products and truthful advertising. The integrative model of CSR states that organizations pursue social ends as the core of their mission, such as non-governmental organizations, professional organizations, schools, colleges, and many government agencies. However, this approach is not limited to non-profits. Some for- profit organizations have social goals as a central part of their strategic mission too. Sustainability in the context of CSR states that ethical goals should be at the heart of every corporate mission. However, sustainability is sometimes viewed as an extreme position in that it can be interpreted to mean that a firm’s financial goals must be balanced against, and perhaps even over- ridden by, environmental considerations.
  • 18. Each of the above-described CSR models includes the idea of a stakeholder. Stakeholder theory is the idea that every business decision affects a wide variety of people, benefiting some and imposing costs on others. BBA 4751, Business Ethics 3 The economic model argues that the firm should be managed for the sole benefit of stockholders. However, stakeholder theory argues that this is an inadequate understanding of business. Instead, stakeholder theory maintains that the narrow economic model fails both as an accurate descriptive and as a reasonable normative account of business management. In terms of CSR and its value to business, there is some evidence that good ethics is good business. However, the impact is difficult to measure and some advise that business should be cautious about investing in CSR when consumers are not willing to pay higher prices to support that investment. Reference
  • 19. Hartman, L. P., DesJardins, J., & MacDonald, C. (2014). Business ethics: Decision making for personal integrity & social responsibility (3rd ed.). New York, NY: McGraw-Hill. Suggested Reading Click here to access the PDF of the Chapter 5 Presentation. Kleine, A., & von Hauff, M. (2009, April). Sustainability-driven implementation of corporate social responsibility: application of the integrative sustainability triangle. Journal of Business Ethics, Supplement, (85), 517-533. Pava, M. L., & Krausz, J. (1997, February). Criteria for evaluating the legitimacy of corporate social responsibility. Journal of Business Ethics, 16(3), 337-347. Verbeke, A., & Tung, V. (2013, February). The future of stakeholder theory: a temporal perspective. Journal of Business Ethics , 112(3), 529- 543.