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1 
Sociology Symbols, 
Archetypes and Visual Literacy 
by Don L. F. Nilsen and 
Alleen Pace Nilsen
Kai Larson’s Soccer Team 
2
Kai Larson’s Home 
3
Friendship 
4
Friendship vs. Competition 
5
Suburban Warfare: 
6
Social Bonding 
7
8
Vehicles to be Applauded 
9
Point of View 
10
St. Patrick’s Day 2011: 
Riverdance Flash Mob in Sydney, Australia: 
http://www.youtube.com/watch?v=7auErQnU6fU 
11
“He’s really a humorist…But he’s trying to give humor 
more respectability on university campuses.” 
Talk about this idea in relation 
to what scholars say are the 
social functions of humor. 
1.Meaning Making 
2.Hierarchy Building 
3.Cohesion Building 
4.Tension Relief 
Are these ideas the same for 
universities as they are for 
other institutions (business, 
church, military)? Does it 
depend on what part of the 
university you are thinking of? 
12
13 
Humor as a Social System 
• Giselinde Kuipers has pointed out that Humor not 
only ‘breaks the ice’ between strangers, but unites 
people in different hierarchical positions. 
• It creates a sense of shared ‘conspiracy’ in the 
context of illicit activities like gossiping or joking 
about superiors. 
• The flip side of this inclusive function is exclusion. 
Those who do not join in the laughter, because they 
do not get the joke, or even worse, because the joke 
targets them, will feel left out, shamed, or ridiculed.
Humor as a Social System (Continued) 
• “Joking relationships…manifest a consciousness of 
group identity or solidarity.” (Mahadev Apte) 
• Joking promotes communities over hierarchy and 
reveals ambiguities in the fabric of society. Jokes 
are anti-rites that subvert the normative social order, 
the order usually validated and maintained by 
religious and civic ritual. (Mary Douglas) 
• “One never laughs alone—laughter is always the 
laughter of a particular social group.” 
(David Viktoroff) 
14
The Theory of Social Control 
• Some theorists suggest that in close-knit 
communities, humor is a social corrective, linked 
with embarrassment. They argue that ridicule is not 
a “detachable negative,” but instead lies at the heart 
of humor. 
• This goes back to the beliefs of Henri Bergson, who 
called humor a “social corrective…intended to 
humiliate.” Bergson did not believe in group-created 
humor. Instead of interaction, he defined 
humor as one-sided: those who laugh and those 
who are laughed at. 
15
The Homeless: Public Art 
16
The First Humane Humor Rule 
Emily Toth is responsible for the first Humane Humor Rule: "Never target 
a quality that a person can't change.“ 
The original humane humour rule appeared in "Female Wits" by Emily 
Toth The Massachusetts Review Vol. 22, No. 4, (Winter 1981). 
http://www.jstor.org/stable/10.2307/i25089184 
17
Additional “Humane Humor Rules.” 
1. Target yourself, i.e. use self-deprecating humor. 
2. Target your own ethnic group or gender, but no other 
ethnic group or gender. 
3. Never target the victim. 
4. Always target a strength so that it empowers rather than 
humiliates the target. 
5. Be sure that there is spacial, temporal and psychological 
distance before making fun of a tragedy. 
6. Remember: Tragedy + Time = Comedy 
18
The “Dyadic Tradition” = A Built-In Humor Community 
Elliott Oring coined this term to refer to joking 
relationships among couples, siblings, or close 
friends. Incidents are largely humorous and involve 
insult, abuse, or references to shared experiences. 
For example, in the photo to 
the right, if only one of us 
had been driving to Heber, 
this roadside stand selling 
“rustic furniture” 
would not have seemed 
humorous. But together we 
found it funny enough to 
stop for photographs, even 
if not to make a purchase. 
Alleen and Friends 
19
Here our grandsons are laughing simply from 
the surprise of “overlooking” Chicago from the 
Willis Tower. Explain these characteristics of 
this particular incident of “Dyadic Humor.” 
• Surprise 
• A new viewpoint 
• A sharing among 
family members 
• Incongruity 
• Understatement 
• Spur-of-the-moment 
word play 
20
Comedy Teams Are Another Kind of Built-in, or 
“Dyadic,” Humor Community 
• Almost one tenth of the 
500 performers in Who’s 
Who in Comedy are part 
of a team. 
• Teams are more 
recognized and more 
memorable than are 
individuals. 
• Through interacting, 
team members can 
revitalize old gags. 
• Good “chemistry” 
enhances creativity and 
enjoyment. 
• Differing appearances, 
personalities and voices 
provide for contrast and for 
the efficient creation of 
stock characters. 
• Audiences enjoy surprise 
and anticipation because 
the teams do new material 
but in a familiar style. 
NAME SOME  TEAMS. 
21
The People of the Joke 
• The Scots became “the 
people of the joke” about 
the same time as did the 
Jews. 
• Scottish jokes were about 
tricky Scotsmen who were 
covetous, argumentative, 
and obsessed with 
keeping the Sabbath. 
• Scots told the jokes about 
themselves, hence the 
self-mocking tone. 
22
23 
The People of the Joke (CONTINUED) 
• British scholar, Christie Davies explains that 
what the Jews and the Scots have in 
common is a sense of double identity. 
• They are both grounded in their religious 
tradition, and love to argue for the sake of 
argument. 
• He believes that “From this arose the Jewish 
and Scottish pre-eminence in physics, 
philosophy and economics and in jokes that 
no other small nation can match”
24 
The People of the Joke (CONTINUED) 
• American folklorist Elliott Oring has studied the 
jokes made about Jewish women. He says that the 
Jewish American Princess is portrayed as “spoiled, 
self-centered, materialistic, excessively concerned 
about her appearance, and indifferent to sex and the 
needs of her family.” 
• In contrast, the Jewish American Mother is portrayed 
as overly solicitous of her children. She is always 
concerned with their feeding and their health. She 
suffers for them and enjoys her martyr role. Her 
biggest pleasure in life is the attention and 
appreciation of her children. 
• Is there an irony that Philip Roth gets both praised 
and condemned by Jewish groups?
Oring also points to the long history 
of community centered joking. 
• “The Brothers Grimm included comic tales in their 
famous collection of Kinder- und Hausmärchen 
(Children’s and Household Tales).” 
• “Jokes and anecdotes comprised approximately a 
third of the tale type in Antti Aarne and Stith 
Thompson’s index The Types of the Folktale.” 
• “Since the early 1960s, folklorists have been 
documenting, analyzing, and interpreting the jokes 
and joke cycles that have come to dominate oral 
expression in contemporary society.” 
25
Alan Dundes observed how joke 
cycles reveal community values. 
For example, he said that “Dead Baby Jokes” showed a 
hostility and resentment against babies that resulted 
in contraception and abortions from the 1960s to the 
1980s, when the joke cycle ended. Helen Keller jokes 
reflected fears about new laws protecting the rights of 
disabled children and adults. They disappeared after 
the new laws were successfully implemented. 
Christie Davies showed that such jokes (listed in the 
next slide) are not told about our adversaries, but are 
told about groups that are peripheral to the 
mainstream in terms of geography, ethnicity, or 
economics. 26
Can you think of jokes that fit into 
one or more of these categories? 
• Challenger Jokes 
• Dumb Blonde 
Jokes 
• Elephant Jokes 
• Helen Keller Jokes 
• Jewish American 
Mother Jokes 
• Jewish American 
Princess Jokes 
• Light Bulb Jokes 
• Polish Jokes 
• Promiscuous Jokes 
• Sick Jokes 
• Stupid Jokes 
• Tall Tales 
• Urban Legends 
27
Talk Shows and their Audiences: 
28 
STEPHEN COLBERT: “THE COLBERT REPORT”: 
http://www.colbertnation.com/home 
BILL MAHER: 
http://www.hbo.com/billmaher/video/ 
JON STEWART: “THE DAILY SHOW”: 
http://www.thedailyshow.com/
Promiscuous Joking 
• A. J. M. Sykes says that obscene joking is more 
acceptable between the sexes when the jokers are not in 
danger of a real sexual relationship as with old men and 
very young women, or old women and much younger 
men. 
• Going along with this, Elliott Oring said that when there is 
a possibility of a sexual relationship, joking is marked by 
modesty and restraint. 
• Oring gives an example from a study of the dynamics of 
joking at an upstate New York diner during the period of 
12:45 to 2:00 A.M. Bars in the area closed at 1:00 A.M. 
and waitresses got off work at 1:30. This resulted in a 
“bar rush” with men hoping to pick up waitresses. 
29
Promiscuous Joking (continued) 
• The jokes provided a way for customers to test the 
availability of waitresses without risking a personal 
rejection. 
• Similarly, waitresses could encourage someone they 
were interested in or discourage others without 
having to entertain or reject explicit sexual 
overtures. 
• Thus joking in the social context of the bar rush was 
a coded communication about intimacy and sexual 
availability. 
30
31 
Disaster Jokes: e.g. Challenger 
Jokes vs. 9-11 Jokes 
• The Challenger explosion in January of 1986 happened before 
the Internet was in common use and so the jokes spread slowly 
and were at first localized. But within a few weeks, jokes 
appeared on three different college campuses that focused on 
the acronym NASA (e.g. Need Another Seven Astronauts), on 
Bud Light (e.g. they found the flight recorder and all that was 
on it was, “No, Bud Light”) and on Christa McAuliff’s last 
words (“What’s this button for?).” 
• Elliott Oring said that the jokes signaled a move towards 
closure; meaning a willingness to bring the tragedy back to 
private discourse. After the 9-11 disaster, it would have been 
possible for jokes to spread on the Internet, but for several 
days no one made jokes because of the horror. And when 
jokes did begin to appear, they were focused not directly on the 
victims, but instead were making fun of people’s reactions and 
what they first thought when they heard about it.
Oring says that “Keying” refers to the words, actions, 
and props that identify a joke as a “performance.” This 
“keying” is a “portable” way of establishing an instant 
humor community. 
Parties and roasts are automatically “keyed” for joking, 
but introductory language can also serve as a warm-up 
32 
“key” for the audience, for example: 
– stereotypical actors and locales (“Guy goes into a 
bar…”); 
– a pervasive present tense (“asks the bartender for a 
martini…”); 
– formulaic introductions (“Have you heard the one 
about…”); 
– appeals to tradition (“Here’s an old chestnut…”); 
– and disclaimers (“My husband is the joke teller in the 
family, but...)”
Celebratory Humor 
• When our Ph.D. 
student, Lisa Arter, 
passed her Ph.D. 
defense, she donned 
this wonderful shirt 
with the Dr. Seuss 
message, “Trust Me: 
I’m a Doctor.” 
• Can you give some 
other examples of 
celebratory humor or 
practical jokes? 
33
Other Special Event Humor 
Almost as much money is spent on Halloween 
as on Christmas. Is it play or humor? Or is it 
impossible to separate the two? 
• Tell us about wedding 
humor. 
• How about funerals? 
• Birthday celebrations? 
• Celebrity (or retirement) 
roasts? 
• April Fools Day? 
• Where else? 
34
Is Santa Claus one great international joke that 
adults play on children around the world? 
What features make it “communal”? 
35
36 
Humor Specialized to Certain 
Groups 
• John Morreall tells a story about a California police 
officer, Adelle Roberts, who was called by neighbors on a 
domestic violence case. When she got out of her squad 
car, she heard yelling and sounds of things hitting 
against the inside walls of the house. 
• Then a portable TV set came crashing through the front 
window. 
• She knocked very loudly and a voice inside asked, “Who 
is it?” 
• “TV repair” Adelle responded, and the husband and wife 
caught onto the humor and came to the door smiling. 
• Are police officers or quarreling spouses going 
to identify most with this joke? Are both groups 
treated with respect? Did you enjoy it?
An Irony about Humor Communities 
37 
and Politics 
• Christie Davies says that it is difficult to make stupidity 
jokes about a democratic leader who has a popular 
mandate because it would imply that the people rather 
than the system were stupid since they elected the 
politician. This means that Western democracies do not 
have as much joking about stupid leaders as in 
totalitarian countries. 
• There is, however, joking about leaders who were not 
elected in the usual way and so therefore lost legitimacy. 
These include Sir Alec Douglas-Home (British Prime 
Minister 1963-4), President Gerald Ford, Vice-President 
Dan Quayle, President George “Dubya” Bush, and 
Arizona’s Governor Evan Mecham.
THE SOCIAL CONSTRUCTION OF 
MEANING 
• Penelope Eckert says that “the use of variation does 
not simply reflect, but constructs, social categories 
and social meaning.” 
• Elliott Oring has said that “Play is not the opposite 
of seriousness.” Instead, he says that the “the 
comic in ritual” differs from the kind of humor that 
serves the purpose of comic relief. 
FROM YOUR OWN EXPERIENCE, TELL US 
WHAT YOU HAVE OBSERVED ABOUT THE 
CREATION OF HUMOR IN RELATION TO 
“PLAY.” 
38
In conclusion, let’s brainstorm on how 
computers are changing our ideas of 
humor communities? 
39
Conclusion: 
40

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via Humor sociology

  • 1. 1 Sociology Symbols, Archetypes and Visual Literacy by Don L. F. Nilsen and Alleen Pace Nilsen
  • 8. 8
  • 9. Vehicles to be Applauded 9
  • 11. St. Patrick’s Day 2011: Riverdance Flash Mob in Sydney, Australia: http://www.youtube.com/watch?v=7auErQnU6fU 11
  • 12. “He’s really a humorist…But he’s trying to give humor more respectability on university campuses.” Talk about this idea in relation to what scholars say are the social functions of humor. 1.Meaning Making 2.Hierarchy Building 3.Cohesion Building 4.Tension Relief Are these ideas the same for universities as they are for other institutions (business, church, military)? Does it depend on what part of the university you are thinking of? 12
  • 13. 13 Humor as a Social System • Giselinde Kuipers has pointed out that Humor not only ‘breaks the ice’ between strangers, but unites people in different hierarchical positions. • It creates a sense of shared ‘conspiracy’ in the context of illicit activities like gossiping or joking about superiors. • The flip side of this inclusive function is exclusion. Those who do not join in the laughter, because they do not get the joke, or even worse, because the joke targets them, will feel left out, shamed, or ridiculed.
  • 14. Humor as a Social System (Continued) • “Joking relationships…manifest a consciousness of group identity or solidarity.” (Mahadev Apte) • Joking promotes communities over hierarchy and reveals ambiguities in the fabric of society. Jokes are anti-rites that subvert the normative social order, the order usually validated and maintained by religious and civic ritual. (Mary Douglas) • “One never laughs alone—laughter is always the laughter of a particular social group.” (David Viktoroff) 14
  • 15. The Theory of Social Control • Some theorists suggest that in close-knit communities, humor is a social corrective, linked with embarrassment. They argue that ridicule is not a “detachable negative,” but instead lies at the heart of humor. • This goes back to the beliefs of Henri Bergson, who called humor a “social corrective…intended to humiliate.” Bergson did not believe in group-created humor. Instead of interaction, he defined humor as one-sided: those who laugh and those who are laughed at. 15
  • 17. The First Humane Humor Rule Emily Toth is responsible for the first Humane Humor Rule: "Never target a quality that a person can't change.“ The original humane humour rule appeared in "Female Wits" by Emily Toth The Massachusetts Review Vol. 22, No. 4, (Winter 1981). http://www.jstor.org/stable/10.2307/i25089184 17
  • 18. Additional “Humane Humor Rules.” 1. Target yourself, i.e. use self-deprecating humor. 2. Target your own ethnic group or gender, but no other ethnic group or gender. 3. Never target the victim. 4. Always target a strength so that it empowers rather than humiliates the target. 5. Be sure that there is spacial, temporal and psychological distance before making fun of a tragedy. 6. Remember: Tragedy + Time = Comedy 18
  • 19. The “Dyadic Tradition” = A Built-In Humor Community Elliott Oring coined this term to refer to joking relationships among couples, siblings, or close friends. Incidents are largely humorous and involve insult, abuse, or references to shared experiences. For example, in the photo to the right, if only one of us had been driving to Heber, this roadside stand selling “rustic furniture” would not have seemed humorous. But together we found it funny enough to stop for photographs, even if not to make a purchase. Alleen and Friends 19
  • 20. Here our grandsons are laughing simply from the surprise of “overlooking” Chicago from the Willis Tower. Explain these characteristics of this particular incident of “Dyadic Humor.” • Surprise • A new viewpoint • A sharing among family members • Incongruity • Understatement • Spur-of-the-moment word play 20
  • 21. Comedy Teams Are Another Kind of Built-in, or “Dyadic,” Humor Community • Almost one tenth of the 500 performers in Who’s Who in Comedy are part of a team. • Teams are more recognized and more memorable than are individuals. • Through interacting, team members can revitalize old gags. • Good “chemistry” enhances creativity and enjoyment. • Differing appearances, personalities and voices provide for contrast and for the efficient creation of stock characters. • Audiences enjoy surprise and anticipation because the teams do new material but in a familiar style. NAME SOME  TEAMS. 21
  • 22. The People of the Joke • The Scots became “the people of the joke” about the same time as did the Jews. • Scottish jokes were about tricky Scotsmen who were covetous, argumentative, and obsessed with keeping the Sabbath. • Scots told the jokes about themselves, hence the self-mocking tone. 22
  • 23. 23 The People of the Joke (CONTINUED) • British scholar, Christie Davies explains that what the Jews and the Scots have in common is a sense of double identity. • They are both grounded in their religious tradition, and love to argue for the sake of argument. • He believes that “From this arose the Jewish and Scottish pre-eminence in physics, philosophy and economics and in jokes that no other small nation can match”
  • 24. 24 The People of the Joke (CONTINUED) • American folklorist Elliott Oring has studied the jokes made about Jewish women. He says that the Jewish American Princess is portrayed as “spoiled, self-centered, materialistic, excessively concerned about her appearance, and indifferent to sex and the needs of her family.” • In contrast, the Jewish American Mother is portrayed as overly solicitous of her children. She is always concerned with their feeding and their health. She suffers for them and enjoys her martyr role. Her biggest pleasure in life is the attention and appreciation of her children. • Is there an irony that Philip Roth gets both praised and condemned by Jewish groups?
  • 25. Oring also points to the long history of community centered joking. • “The Brothers Grimm included comic tales in their famous collection of Kinder- und Hausmärchen (Children’s and Household Tales).” • “Jokes and anecdotes comprised approximately a third of the tale type in Antti Aarne and Stith Thompson’s index The Types of the Folktale.” • “Since the early 1960s, folklorists have been documenting, analyzing, and interpreting the jokes and joke cycles that have come to dominate oral expression in contemporary society.” 25
  • 26. Alan Dundes observed how joke cycles reveal community values. For example, he said that “Dead Baby Jokes” showed a hostility and resentment against babies that resulted in contraception and abortions from the 1960s to the 1980s, when the joke cycle ended. Helen Keller jokes reflected fears about new laws protecting the rights of disabled children and adults. They disappeared after the new laws were successfully implemented. Christie Davies showed that such jokes (listed in the next slide) are not told about our adversaries, but are told about groups that are peripheral to the mainstream in terms of geography, ethnicity, or economics. 26
  • 27. Can you think of jokes that fit into one or more of these categories? • Challenger Jokes • Dumb Blonde Jokes • Elephant Jokes • Helen Keller Jokes • Jewish American Mother Jokes • Jewish American Princess Jokes • Light Bulb Jokes • Polish Jokes • Promiscuous Jokes • Sick Jokes • Stupid Jokes • Tall Tales • Urban Legends 27
  • 28. Talk Shows and their Audiences: 28 STEPHEN COLBERT: “THE COLBERT REPORT”: http://www.colbertnation.com/home BILL MAHER: http://www.hbo.com/billmaher/video/ JON STEWART: “THE DAILY SHOW”: http://www.thedailyshow.com/
  • 29. Promiscuous Joking • A. J. M. Sykes says that obscene joking is more acceptable between the sexes when the jokers are not in danger of a real sexual relationship as with old men and very young women, or old women and much younger men. • Going along with this, Elliott Oring said that when there is a possibility of a sexual relationship, joking is marked by modesty and restraint. • Oring gives an example from a study of the dynamics of joking at an upstate New York diner during the period of 12:45 to 2:00 A.M. Bars in the area closed at 1:00 A.M. and waitresses got off work at 1:30. This resulted in a “bar rush” with men hoping to pick up waitresses. 29
  • 30. Promiscuous Joking (continued) • The jokes provided a way for customers to test the availability of waitresses without risking a personal rejection. • Similarly, waitresses could encourage someone they were interested in or discourage others without having to entertain or reject explicit sexual overtures. • Thus joking in the social context of the bar rush was a coded communication about intimacy and sexual availability. 30
  • 31. 31 Disaster Jokes: e.g. Challenger Jokes vs. 9-11 Jokes • The Challenger explosion in January of 1986 happened before the Internet was in common use and so the jokes spread slowly and were at first localized. But within a few weeks, jokes appeared on three different college campuses that focused on the acronym NASA (e.g. Need Another Seven Astronauts), on Bud Light (e.g. they found the flight recorder and all that was on it was, “No, Bud Light”) and on Christa McAuliff’s last words (“What’s this button for?).” • Elliott Oring said that the jokes signaled a move towards closure; meaning a willingness to bring the tragedy back to private discourse. After the 9-11 disaster, it would have been possible for jokes to spread on the Internet, but for several days no one made jokes because of the horror. And when jokes did begin to appear, they were focused not directly on the victims, but instead were making fun of people’s reactions and what they first thought when they heard about it.
  • 32. Oring says that “Keying” refers to the words, actions, and props that identify a joke as a “performance.” This “keying” is a “portable” way of establishing an instant humor community. Parties and roasts are automatically “keyed” for joking, but introductory language can also serve as a warm-up 32 “key” for the audience, for example: – stereotypical actors and locales (“Guy goes into a bar…”); – a pervasive present tense (“asks the bartender for a martini…”); – formulaic introductions (“Have you heard the one about…”); – appeals to tradition (“Here’s an old chestnut…”); – and disclaimers (“My husband is the joke teller in the family, but...)”
  • 33. Celebratory Humor • When our Ph.D. student, Lisa Arter, passed her Ph.D. defense, she donned this wonderful shirt with the Dr. Seuss message, “Trust Me: I’m a Doctor.” • Can you give some other examples of celebratory humor or practical jokes? 33
  • 34. Other Special Event Humor Almost as much money is spent on Halloween as on Christmas. Is it play or humor? Or is it impossible to separate the two? • Tell us about wedding humor. • How about funerals? • Birthday celebrations? • Celebrity (or retirement) roasts? • April Fools Day? • Where else? 34
  • 35. Is Santa Claus one great international joke that adults play on children around the world? What features make it “communal”? 35
  • 36. 36 Humor Specialized to Certain Groups • John Morreall tells a story about a California police officer, Adelle Roberts, who was called by neighbors on a domestic violence case. When she got out of her squad car, she heard yelling and sounds of things hitting against the inside walls of the house. • Then a portable TV set came crashing through the front window. • She knocked very loudly and a voice inside asked, “Who is it?” • “TV repair” Adelle responded, and the husband and wife caught onto the humor and came to the door smiling. • Are police officers or quarreling spouses going to identify most with this joke? Are both groups treated with respect? Did you enjoy it?
  • 37. An Irony about Humor Communities 37 and Politics • Christie Davies says that it is difficult to make stupidity jokes about a democratic leader who has a popular mandate because it would imply that the people rather than the system were stupid since they elected the politician. This means that Western democracies do not have as much joking about stupid leaders as in totalitarian countries. • There is, however, joking about leaders who were not elected in the usual way and so therefore lost legitimacy. These include Sir Alec Douglas-Home (British Prime Minister 1963-4), President Gerald Ford, Vice-President Dan Quayle, President George “Dubya” Bush, and Arizona’s Governor Evan Mecham.
  • 38. THE SOCIAL CONSTRUCTION OF MEANING • Penelope Eckert says that “the use of variation does not simply reflect, but constructs, social categories and social meaning.” • Elliott Oring has said that “Play is not the opposite of seriousness.” Instead, he says that the “the comic in ritual” differs from the kind of humor that serves the purpose of comic relief. FROM YOUR OWN EXPERIENCE, TELL US WHAT YOU HAVE OBSERVED ABOUT THE CREATION OF HUMOR IN RELATION TO “PLAY.” 38
  • 39. In conclusion, let’s brainstorm on how computers are changing our ideas of humor communities? 39