2. Lewis (1991) has made some interesting points about television. He says that during an hour-long TV program, the odds of coming up with the same readings are low. But let’s see... Television
7. Television Television has the potential to influence people. And, like any other object in the semiological universe, it makes no sense until someone looks at or listens to it.
8.
9. All throughout this slide show, we will see how a show such as Wowowee is full of interesting ideologies.
18. Willie constantly mentions pamilya, and Pilipino. There are certain things that make a good kapamilya, like the OFWs (aka TFC subscribers) who are expected to share their blessings to the less fortunate kapamilyas. And also, these things make a good Pilipino. SOME IDEOLOGIES RELATED TO THE CAST
19. The ASF Dancers Yes, they show us the conventional beauty. Fair, long- haired, thin?
21. ASF: Voyeurism The ability to see the secret lives of others gives the voyeur (likened to a Peeping Tom) power over them. And thus pleasure. Could this be the reason why reality shows are so popular?
22. ASF: Voyeurism Fiske (1987) writes Mulvey as saying “ The pleasures produced by the satisfaction of voyeurstic desire are aligned with the values of patriarchy.”
23. ASF: Patriarchy Models decorating the prizes are linked to sexuality (from the man’s point of view), and ultimately, satisfaction.
24. ASF: Patriarchy Of course, not only the men watch Wowowee. Women watch too. And they can appreciate (to a certain extent) the dancers.
25. ASF: The Male Gaze Of course, not only the men watch Wowowee. Women watch too. And they can appreciate (to a certain extent) the dancers.
26. ASF: The Male Gaze The mobilization of masculine desire in the female viewer and the construction of her in a masculine reading position from which she can make sense of her own body through masculine eyes is an obvious economic strategy of the beauty industry.
27. The Games The games are generally the same. Contestants start our with nothing, and goes through the game answering questions correctly. Sometimes, the answer is just a guess, but that’s enough for someone to win. There are also cases when there are no winners. Tough luck for them.
28. The Games The games seem so normal, but in reality, they are a thriving site for ideology formation and distribution.
29. Let us remember that hegemony happens when there are dominant ideologies. However, it’s not as simple as something being imposed by the people on top. SOME IDEOLOGIES RELATED TO THE GAMES
30. In Fiske’s book (1987) Gramsci was mentioned as treating hegemony as a compromise equilibrium where there is resistance and incorporation Fiske himself said that culture is a site for struggle, things aren’t completely decided by those on top. SOME IDEOLOGIES RELATED TO THE GAMES
31. An interesting example is the capitalist ideology. Apparently, this is one of the ideologies behind game shows. SOME IDEOLOGIES RELATED TO THE GAMES
32. Remember that capitalism is “ an economic system characterized by private or corporate ownership of capital goods, by investments that are determined by private decision, and by prices, production, and the distribution of goods that are determined mainly by competition in a free market.” ( Merriam-Webster Online Dictionary , 2005) Capitalist Ideology
33. As a way of thinking, Hooker (1996, par 8) explains in the Washington State University that: “ Capitalism is fundamentally based on the Enlightenment idea of progress; the large-scale social goal of unregulated capitalism is to produce wealth, that is, to make the national economy wealthier and more affluent than it normally would be. Therefore, in a concept derived whole-cloth from the idea of progress, the entire structure of capitalism as a way of thinking is built on the idea of "economic growth." This economic growth has no prescribed end; the purpose is for nations to grow steadily wealthier .” Capitalist Ideology
34. So back to Wowowee. The prizes in wowowee are cash, houses, jeepneys, tricycles. Clearly, economic wealth is given to winners. Capitalist Ideology
35. Capitalist Ideology Even the mechanics of the game reflect capitalist views. First, the contestants are all different, but equal in opportunity. Just like in life.
36. Capitalist Ideology Those who know the answer can move on to the next round. Similarly, those of natural talent will rise up the economic class.
40. The Role of Luck Absolutely everyone has a chance to rise up through the power system. Luck provides an ideologically acceptable explanation of success and failure.
41. Something to ponder about... There is one particular game called Guess the Presyo, Get the Premyo . It is patterned after the American game show The Price is Right . It is interesting that viewers are rewarded by the controllers of the market for knowing so well the price that they themselves set.
47. In the essay Viewers Making Meaning, concepts are said to be introduced and embedded in our brains through repetition. Ever since we were children, we have seen these things, absorbed these ideas. It’s the only way to think and people know. ---can’t read the citation very well---- How are we led into believing these things??
48. capitalism. (2005). In Merriam-Webster Online Dictionary . Retrieved May 12, 2008, from http://www.merriam-webster.com/dictionary/capitalism Fiske, John. (1987). Television culture . London: Routledge. Francisco, Jose Mario S. J. (2000). A local genealogy of desire: Aliw sa buhay Pilipino. In S. Reyes, (Ed.) Aliw: Selected essays on popular culture (pp. 14-24). Manila: DLSU Press. Hooker, Richard. (1996). Capitalism. Retrieved May 12, 2008 from http://www.wsu.edu/~ dee/GLOSSARY/CAPITAL.HTM Lewis, Justin. (1991). The ideological octopus: An exploration of television and its audience. New York: Routledge. References
49. References Lumbera, Bienvenido. (1984). Revaluation : essays on Philippine literature, cinema and popular culture. Quezon City: Index Press. Storey, John. (1999). Cultural consumption and everyday life. London: Arnold. Santiago, Erwin. (2008). TV Ratings: "Wowowee" and "Marimar" led NUTAM ratings last February . Retrieved May 12, 2008, from http://www.pep.ph/news/16683/TV-Ratings:-Wowowee-and-Marimar-led-NUTAM-ratings-last-February/12.
