The document provides information about South Korea, including its population, capital, president, and major language. It discusses the Korean Wave or Hallyu, referring to the popularity of Korean popular culture abroad, especially in Asia. Examples of popular Korean cultural exports mentioned include television dramas, movies, music, food, and Korean celebrities that have contributed to South Korea's growing cultural influence and tourism industry in countries like Vietnam.

2. Mai Duc HaMai Duc Ha
Class:Class: ESP 9ESP 9

3.  General info about S KoreaGeneral info about S Korea
 ““bonus” for U!bonus” for U!
 HALLYUHALLYU

5. General informationGeneral information
• Population: 48.2 million (UN, 2005)
• Capital: Seoul
• President: Roh Moo-hyun
• Area: 99,313 sq km
• Major language: Korean
• Internet domain: .kr
( www.kbs.co.kr, www.sbs.co.kr … )

6. Taekwondo

7. Slogan for tourism industry

8. Cheju Island

11. WINTER SONATA
Choi Ji Woo & Bae Young-Joon

12. KOREAN WAVE

13. What ‘s Hallyu ?
 A new term created by Beijing journalists
in 2001
 Refers to the popularity of Korean popular
culture in foreign countries, especially in
Asia
 Typically reinforce traditional culture of
Korea: national costume, food, music…
 Increase tourism and raise the profile of
Korea in the world

16. CELEBRITIES IN HANBOK

18. Bulgogi
(beef dishes)
Pibimpap
(rice mixed with
seasoned vegetables )

19. Why Hallyu become a
phenomenon ?
 Chose right targeted audiences: Asia
young people
 Korean shows: impressive-looking but
cheap to purchase
 Korean movies: beautiful scenes, sweet
melody, famous stars…
 Spectacular performances in many
countries with millions of fans join in

21. Fullhouse

22. SERIES OF SUCCESS
The world's 9th largest film market (contributed
0.2% of Korea's GDP in 2004, amounting to
approximately USD 2 billion)
Male celebrities are now among the highest-paid
actors outside Hollywood
Foreign tourists to S Korea: 2.8 m in 2003, 3.7 m in
2004
30% of Japanese tourists travel to Korea because
of Korean movies
An increase in interest in Korean culture: Korean
dress, food…
…

24. SUCCESS IN VIETNAM
• “Hot” trend in Vietnam: hair style,
dress… like Korean stars
• An increase in the number of
Vietnamese students & tourists to
Korea
• Big shows with thousands of fans
• 1st
Korean Cultural Center in S E Asia
opened in Vietnam

25. First lady Kwon Yang-suk at Korean Cultural Center in Hanoi
( 49 Nguyen Du st.)

28. For further information about
Korea, please visit these
websites:
 www.hanquocngaynay.com
 www.korea.net
 www.studyinkorea.go.kr