“Cloud services brokerage (CSB) is an IT role and business model in which a company or other entity adds value to one or more (public or private) cloud services on behalf of one or more consumers of that service via three primary roles including aggregation, integration and customization brokerage” - (Gartner)

1. Understanding Cloud
Services Brokerage
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2. Definition
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• “Cloud services brokerage (CSB) is an IT role and
business model in which a company or other entity
adds value to one or more (public or private) cloud
services on behalf of one or more consumers of that
service via three primary roles including aggregation,
integration and customization brokerage” - (Gartner)
• “Cloud Service Broker offers intermediation,
monitoring, transformation/portability, governance,
provisioning and integration services and negotiate
relationships between various cloud providers and
consumers” - (National Institute of Standards and
Technology)

3. Business Model (Forrester)
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4. Capabilities
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• Intermediation: this type of broker provides value
added services on top of existing cloud platforms, such
as identity or access management capabilities.
• Aggregation: similar to a system integrator, it packages
services from multiple cloud providers and ensures the
interoperability and security of data between systems.
• Arbitrage: it provides flexibility and “informed
decissions” by offering multiple similar services to
select from.

5. Capabilities - Intermediation
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• Ensuring efficient business operations through
standardised lower business operation costs,
an agile workforce and improving business
productivity.
• Establishing an efficient IT operation that
improves standardisation and interoperability
with easier system and network management
Source: cso.com.au

6. Capabilities - Aggregation
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• Improving the organisations ability to address
critical enterprise-wide issues like security and
enables transformation.
• Supporting the business to achieve maximum
return on investment in technology whilst
reducing the complexity of existing
environments.
Source: cso.com.au

7. Capabilities - Arbitrage
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• Providing the business with the flexibility to
build, buy, or out-source its desired
technology outcomes whilst understanding
the overall risk in new investments and their
cost of ownership.
• Evolution of a capability aligned with the core
principles of enterprise architecture. Cloud
brokerage is the next evolution of enterprise
architecture.
Source: cso.com.au

8. Internal CSB
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• IT organizations that want to provide internal
self-service Cloud Catalogs with a unified security,
compliance, license management, support, and
user experience for their employees or affiliated
members.
– Enterprise and government IT organizations unifying
services delivery and lifecycle management for their
employees
– Associations or other communities of interest (e.g.,
healthcare), providing services to affiliated members

9. External CSB
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• Focused on monetizing cloud services delivery by
aggregating and selling from their own privatebranded Cloud Marketplaces. Extension of the
existing business:
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Service providers
Telcos & MVNO
Distributors
Financial services organizations
Technology OEMs
System integrators
Vertical / other marketplaces

10. CSB Business Model (Jamcracker)
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11. CSB Business Model (AppDirect)
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12. CSB Business Model (Parallels)
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13. Operations
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• Platform: CSB workflow automation, catalog
management, billing, authentication, and
access control
• Cloud services: Integration with externally and
internally hosted cloud services
• Operation and support: Billing, end-user
support, marketplace operations

14. Enablement Companies
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15. Future
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• MarketsandMarkets expects
the Cloud Brokerage
Enablement market to grow
from $225.42 million in
2013 to $2.03 billion by
2018, at a CAGR of 55.3%.
12.000
10.000
8.000
6.000
4.000
2.000
CSB Market
CSB Enablement Market
0
2013
2018
• In terms of the global Cloud
Services Brokerage market,
the forecast is to grow from
$1.57 billion in 2013 to
$10.5 billion by 2018.

16. Thank you!
@abelgomezr