This slides represents the slides for analysis the internal and external factors relating strength, weakness and opportunities, threats in an organization. Finally the slides concludes with the SWOT analysis relating Travel and Touring Business in Developing Country Nepal.

1. Market Situation Analysis
ILLAM Travels and Tours Ptv. Ltd
Welcome to PowerPoint Presentation on:
MBS 1st Semester – Section E
Group Members:
 Mahesh Sharma
 Nilam Khadgi
 Sanjeeb Ghimire
Bhawani Pd. Acharya
Bishnu Poudel
Tara Limbu
 Suraj KC
 Sushila Rijal
 Prakash Neupane
Bhawani Silwal

2. Situation Analysis
Marketing Management – MKT 511
Agendas Today:
 Introduction to Illam Travels & Tours
 Internal Environment Analysis
 External Environment Analysis
 Identification of Marketing Opportunities
 SWOT Analysis
 Conclusion to Illam Travels & Tours

3. IllamTravels &Tours
Nepal’s best place to visit Tea Garden
THE BEST ADVERTISEMENT IS DONE BY SATISFIED
CUSTOMERS ( Kothler 2014)

4. IllamTravels &Tours
Nepal’s best place to visit Tea Garden
1. Illam is Rich in cultural diversity,
natural landscape, and flourishing cash crops
i. Alu (Potato)
ii. Alan (Milk),
iii. Alainchi (Cardamom)
iv. Aduwa (Ginger)
v. Amriso (Broom Grass)
2. Illam Travels and Tours provides attractive
and affordable holiday packages to national and
international customers.

5. Internal Environment Analysis
Organizational Structure - Group of Individual
working for common values and goals
1. Structure of Organization
Shareholders, Managers, Other Employees
2. Culture
Working towards the common goal with motivation from
commission and reward system with in organizations
Technology in Business
Excellent working environment
3. Resources
Physical platform
Skilled human resource
Financial and Information

6. External Environment Analysis
1. Target Customer
International Tourists
High Class National Tourists
Middle Class National Tourists
2. Market Attractiveness
Premium Packages
Business Packages
Economic Package
3. Competitor Analysis
Use of Updated Technology in Business
Selection of different packages for different types of
customers
4. Marketing Environment
 Shareholders, Managers, Leaders, Suppliers,
Costumers.

7. Identification of Marketing Opportunities
 Financial Position
 Product Position
 Marketing Capabilities
Focus on Multimedia
Tour Packages
Excellent Services with reasonable prices
Quick response to customers queries, 24/7
services
Responsible and friendly staffs
 Research and Development Capabilities

8. SWOT Analysis
Strength :
1. Location/ Place
2. Government Policies/
Programs
3. Availability of Supporting
Agenda
4.Cultural Factor
5. Growing Financial Status of
General People
Weakness :
1. Security Problem
2. Poor Infrastructure
3. Climate factor for Airlines
4. Susceptible events of
different stakeholders
5. Funding Problems
Opportunities:
1. Nepal membership with
different international agency
2. Increasing trend of traveling
3. Development of economic
status of people
4. Increasing arrivals of foreign
tourists and their increasing
spending time in Nepal
5. Increasing employments
opportunities
Threats:
1. Political Instability
2. Strike and Violence
3. Problem relating skilled
manpower
4. Competitor (national and
international)
5. Globalization

9. Conclusion
 After analyzing the Internal & External environment
for identifying Strength and Weakness &
Opportunities and Threats respectively in our
Business Organization.
 Rate International and National Tourists visiting
Illam is
very high
 We conclude that Illam is the Nepal’ s best place
to Visit Tea Garden.
 Finally, Visit ILLAM,
Illam Travels and Tours Ptd. Ltd.

10. References:
Kotler, P., Armstrong, G., Brown, L.,
Chandler, S. A. (2014), Marketing, (14th
edn), Prentice Hall, Sydney.
Awale, S. (2017), Marketing
Management (2nd edn), Buddha
Publication, Kathmandu.

11. Thank You.